Core Insights - The article highlights the growing prominence of non-listed gaming companies in the mobile gaming sector, particularly in China, as they increasingly compete with established listed companies like Tencent and NetEase [1] - The data from SensorTower indicates that the top 80 mobile game publishers in China for the first half of 2025 include 27 listed companies, with many non-listed companies showing strong performance, especially in the overseas market [1] - Notably, the revenue figures for listed companies are significantly understated in the SensorTower data, as it does not account for income from the Chinese Android market [1] Company Performance - Companies like Diandian Interactive and Jiangyu Interactive have made significant strides in the SLG (Simulation Game) category, with Diandian's "Whiteout Survival" maintaining a top position in overseas mobile game revenue [6][20] - Mihayou continues to dominate the ACG (Anime, Comic, and Game) sector with titles like "Genshin Impact" and "Honkai: Star Rail," although there are no new product announcements yet [8] - Lemon Microfun has seen success with its Merge-2 games, contributing significantly to its revenue, with "Gossip Harbor" and "Seaside Escape" being major hits [9] Market Trends - The article notes a trend of non-listed companies focusing on niche markets, such as female-oriented games by Paper Games and casual games by companies like Damo Longtu [1][14] - The performance of SLG games remains strong, with companies like FunPlus and Lilith Games launching new titles that have gained traction in overseas markets [16][18] - The gaming landscape is evolving, with companies like ByteDance expanding their gaming portfolio through acquisitions and new game launches, indicating a competitive environment [12][13] Revenue Insights - The revenue contributions of various companies are detailed, with Diandian Interactive reporting $1.49 billion in H1 2025, while Lemon Microfun reported $1.11 billion [6][9] - The article emphasizes that many non-listed companies are achieving substantial revenue growth, particularly in the overseas market, which is becoming increasingly important for their overall performance [1][20] - Companies like Tap4Fun and IGG are also highlighted for their successful SLG titles, contributing significantly to their revenue streams [34][36]

■ 区域市场格局：全球市场呈现"核心稳量、新兴增量"格局。 美日韩三大传统市场贡献57.27%收入，但增速 分化（韩国增长快，美国停滞）。欧洲以245亿欧元规模成为"第四极"市场。东南亚（庞大用户基数）、中东 （超高付费力，沙特ARPPU达270美元）、拉美（休闲游戏蓝海）构成重要的新兴增量市场。这促使企业分层 布局，头部深耕欧美，中小团队开拓新兴市场。 ■ 发展历程与市场规模： 国产游戏出海经历了四个关键阶段：2012年前端游试水东南亚（如剑侠情缘）； 2012-2018年SLG手游爆发（如列王的纷争）；2018年后进入全品类时代（如原神）；2024年标志性3A大作 （黑神话悟空）引领文化出海新阶段。 2024年，中国自研游戏海外收入达185.57亿美元，占全球市场份额约 11%，展现出强劲增长势头。 ■ 硬件生态与文化偏好： 中国手游占比（73.13%）远高于全球水平（52.25%），导致目前国产游戏出海仍以 移动游戏为主，未来在主机游戏领域或存在深耕机遇。游戏类型偏好深受区域文化影响：美国博彩类领先 （28.9%流水），欧洲偏好SLG（33.7%），日本RPG主导（52%份额）。消除类和策略类凭借普适性 ...

智通财经APP获悉，Sensor Tower商店情报平台显示，2025年5月共33个中国厂商入围全球手游发行商收入榜TOP100，合计吸金20.2亿美元，占本期全球 TOP100手游发行商收入36.6%。 中国手游发行商收入TOP 30 2025年5月，点点互动旗下多款产品表现强劲，旗舰产品《Whiteout Survival》在高基数的收入体量下依旧实现稳健增长，持续展现强大的商业韧性。同 时，发行商在新品拓展方面亦成果显著，4X策略新品《Kingshot》本期收入实现翻倍式跃升，助力点点互动整体收入环比增长13%，稳居5月中国手游发 行商全球收入榜第2名，充分体现出其多产品驱动下的强劲增长势能。 | 1 | 腾讯 | | 16 | 库洛游戏 | | --- | --- | --- | --- | --- | | 2 | 点点互动 | | 17 | 灵犀互娱 | | 3 | 网易 | | 18 | 露珠游戏 | | 4 | 米哈游 | | 19 | 乐元素 | | 5 | 柠檬微趣 | | 20 | Joy Net | | 6 | 三七互娱 | | 21 | IGG | | 7 | 叠纸网络 | | 22 ...