Core Insights - The traditional classification of high-end and mid-range consumer goods is becoming blurred due to changing consumer trends, particularly among Gen Z and Millennials, who prioritize emotional value over mere practicality in their purchasing decisions [1][2][3] Consumer Behavior Trends - The rise of "emotional value" in consumer spending is evident, with nearly 30% of young respondents indicating they make purchases for emotional healing [2] - Consumers are increasingly seeking unique experiences and emotional satisfaction rather than just material ownership, leading to a shift towards more diverse and experiential consumption [2][4] Retail Space Evolution - Future retail spaces are expected to transform from mere transaction venues to platforms that offer unique experiences and emotional connections, necessitating a multi-dimensional approach from market participants [1][3] - Brands are focusing on creating engaging environments that encourage longer consumer visits, as seen with the "Louis Number" project, which significantly increased visitor dwell time compared to traditional retail [5][6] Brand Strategy Adjustments - Brands are moving away from strict high-end classifications and are instead focusing on content, relevance, and emotional value to attract consumers [3][4] - The trend of emotional value-driven brands is becoming a new traffic engine, with brands like Pop Mart and Jellycat successfully entering high-end retail spaces [3][4] Shift Back to Physical Retail - The emphasis on experiential consumption is driving a resurgence in physical retail, with many brands recognizing the importance of in-person experiences to foster deeper connections with consumers [5][6] - A notable trend is the expansion of physical stores by previously online-only brands, indicating a recognition of the value of tangible consumer interactions [6]

Core Viewpoint - The article discusses the tragic incident involving a group of adventurers in Guangdong, highlighting the dangers associated with "internet celebrity" locations and the need for improved risk education and awareness in outdoor activities [5][21][24]. Group 1: Incident Overview - A tragic event occurred where 22 adventurers entered a restricted area in Guangdong's Shimen National Nature Reserve, leading to one drowning and subsequent compensation claims from the victim's family [6][8]. - The area has become a popular "internet celebrity" destination, attracting many adventurers despite the lack of official approval for such activities [7][12]. Group 2: Cultural Commentary - The rise of "internet celebrity culture" has simplified outdoor activities that once required professional training, reducing them to social media photo opportunities [12][14]. - The phenomenon has led to a collective cognitive bias among participants, who perceive these activities as safe due to the prevalence of glamorous images shared online [16][18]. Group 3: Historical Context - Similar tragic incidents have occurred in recent years, such as the 2023 event in Sichuan where seven people died due to a flash flood while taking photos at a non-official scenic spot [21]. - Another incident in 2021 involved a collapse at a popular cliff site in Chongqing, which lacked adequate safety measures despite its promotion on short video platforms [23]. Group 4: Recommendations for Improvement - The article emphasizes the need to reconstruct the societal risk education system, advocating for risk assessment training in schools and clear risk warnings on social media platforms [24][25]. - Outdoor organizations should establish qualification certification systems to ensure safety in adventure activities [26]. Group 5: Philosophical Reflection - The article concludes that true adventure should involve respect for nature and life, rather than merely seeking attention on social media [27][28].