9月10日消息，腾势方程豹直营事业部总经理赵长江发微博表示， 昨天晚上方程豹钛7的上市，以其 17.98万起的定价和越级的配置，像一颗"深水炸弹"一样投向了SUV市场，预计会对行业格局和消费者 选择产生不小的影响。 他提到，钛7的上市给竞争对手带来了巨大的压力，同级新能源车型钛7在价格、配置、空间方面都形成 了直接挑战；部分新势力品牌为了应对市场竞争，居然基础版车型此前还在以"织物座椅+基础驾驶辅 助"减配销售。 以下为微博全文： 各位朋友们大家好！ 方程豹钛7的起售价仅为17.98万元，顶配版也控制在21.98万元。这个价格远低于市场预期的25万元区 间，也低于同级别的主流新能源SUV以及传统合资燃油SUV，这种"重塑价值"的策略，直接击穿了20万 级SUV的价值高度。 2． 产品力与配置冲击 钛7的配置也堪称"豪华"，真正做到了"起步即高配"： 1）全系标配丰富：包括前双叉臂后五连杆豪华底盘、全车真皮座椅（舒芙蕾座椅）、座椅通风加热、 以及"天神之眼"智能辅助驾驶系统等。 2）越级配置下放：26英寸W-HUD抬头显示、电吸尾门、TSC高速爆胎稳定系统等在一些品牌中高配车 型才出现的配置，在钛7上都是全系标 ...

Core Viewpoint - The Chinese electric vehicle (EV) industry is transitioning from rapid growth to a mature phase, with increasing market concentration among leading companies, making it difficult for new entrants to survive [1] Group 1: Company Performance - In the first half of 2023, FAW Bestune achieved a significant sales volume of 88,000 units, representing a 43% year-on-year increase, with new energy vehicle (NEV) sales reaching 73,000 units, nearly tripling year-on-year, and an NEV penetration rate exceeding 83% [1] - The company’s pure electric vehicle deliveries in June reached 16,800 units, marking its entry into the top ten for pure electric vehicle sales [1] - For the entire year of 2023, FAW Bestune is projected to exceed 120,000 units in sales, reflecting a 59.4% year-on-year growth, with expectations to surpass 150,000 units in 2024, achieving the best sales record in a decade [3] Group 2: Mechanism Innovation - FAW Bestune's growth is attributed to a "bone-removing" mechanism reform, which included introducing external investors for the first time, raising 1.6632 billion yuan from Jiangsu Yueda Automotive Group and 5 billion yuan from FAW Holdings [2] - The company underwent a structural adjustment, transitioning from "FAW Bestune Automobile Co., Ltd." to "FAW Bestune Automobile Co., Ltd." to enhance operational efficiency and resource allocation [2] Group 3: Market Strategy - FAW Bestune focuses on addressing core pain points for family users, emphasizing space, quality, and safety, which aligns with the needs of both female users and the lower-tier market [6] - The launch of the first NEV model, Bestune Xiaoma, achieved over 100,000 deliveries in its first year, becoming a phenomenon in the micro pure electric market [8] - The company plans to introduce six new models in the next two years, covering A0 to B-class segments, with the Yuyue 03 targeting the 70,000 yuan large space pure electric SUV market [8] Group 4: Technology Strategy - FAW Bestune adopts a "technology sharing" strategy, ensuring that key technologies are available across different price segments, enhancing competitiveness in the evolving market [10] - Collaborations with leading companies like CATL and Huawei improve the company's technological integrity in electric drive, battery, and intelligent cockpit areas [10] Group 5: User Engagement - The introduction of the "Joy Pai" user service brand expands traditional after-sales service into daily life, fostering community engagement and long-term emotional connections with users [12] - The "Joy Pai" initiative includes community-oriented activities that enhance user loyalty and increase the resale value and repurchase rates of vehicles [13] Group 6: Industry Implications - FAW Bestune's performance signifies a new phase in the EV competition, demonstrating that traditional state-owned enterprises can achieve systemic competitiveness through governance innovation, product focus, technology equity, and user ecosystem [15] - The company's success provides a replicable model for other state-owned enterprises in the industry, indicating a shift towards a more balanced competitive landscape in the Chinese EV market [15][16]