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毛利率跃居新能源车企第一,赛力斯高端化战略做对了什么?
Ge Long Hui· 2025-04-02 02:49
Core Viewpoint - The Chinese electric vehicle market in 2024 is experiencing a significant transformation, with a penetration rate exceeding 50%, leading to a dual scenario of intense competition and rapid growth for some companies like Seres [1] Group 1: Financial Performance - In 2024, Seres achieved total revenue of 145.176 billion yuan, a year-on-year increase of 305.04%, ranking third globally among electric vehicle manufacturers [2] - The company sold 426,900 electric vehicles in 2024, a year-on-year increase of 182.84%, exceeding its annual sales target [2] - Seres reported a net profit of 5.946 billion yuan in 2024, showcasing its ability to achieve profitability in a challenging market [5][10] Group 2: Market Strategy - Seres has adopted a high-end product strategy, which has allowed it to achieve a gross margin of 25.69%, the highest among global electric vehicle manufacturers [10] - The company has integrated the AITO brand and leveraged its brand strength through initiatives like the "Brand Strong Nation Project," enhancing its market recognition [7] - The average transaction price of Seres vehicles has surpassed 402,000 yuan, reflecting an 11.9% increase from 2023, positioning it as a leading premium electric vehicle brand [8] Group 3: Technological Advancements - Seres has invested 7.053 billion yuan in R&D in 2024, a year-on-year increase of 58.9%, enabling significant technological breakthroughs [12] - The company has developed a versatile technology platform compatible with various powertrains, enhancing its production flexibility [13] - Seres has achieved notable advancements in intelligent driving and range extension technologies, contributing to its competitive edge in the high-end market [13][14] Group 4: Future Outlook - With a strong cash position of 45.955 billion yuan as of December 31, 2024, Seres is well-positioned for future growth and investment in R&D [12] - The company plans to list H-shares in Hong Kong, aiming to attract international strategic investors and enhance its capital structure [17] - Seres is expected to maintain its growth momentum, supported by new product launches and a robust market presence [6][17]