Core Viewpoint - The conflict between Laifen Technology and Feike is rooted in both personal grievances and competitive pressures in the personal care appliance market, highlighted by a controversial product comparison video that sparked public backlash [1][2][4]. Company Conflict - Laifen's CEO Ye Hongxin publicly criticized a self-media blogger for a video comparing Laifen's shaver unfavorably against Feike's, alleging that the content was biased and financially motivated [1][5]. - The dispute is intensified by a history of tension between Ye and former employee Pan, who had previously contributed to Laifen's media efforts but later collaborated with competitors [2][3]. Market Competition - The conflict represents a broader competitive struggle between Laifen and Feike in the personal care appliance sector, with both companies vying for market share in electric shavers, toothbrushes, and hair dryers [4][5]. - Laifen's entry into the electric shaver market is seen as a strategic move to diversify its product offerings and counteract declining sales in its existing categories [8][9]. Financial Performance - Laifen is facing significant challenges, including a projected loss of 80 million yuan for its toothbrush line in 2024 and increased competition in the hair dryer segment, where lower-priced alternatives are gaining market share [9][10]. - The company has invested four years in developing its electric shaver, viewing it as a critical product to enhance its market position and compete with international brands [9][10]. Technological and Marketing Strategy - Laifen's growth has been driven by technological advancements and effective marketing strategies, including viral campaigns that significantly boosted sales [11][12]. - The company aims to leverage its technological expertise in motors and materials to establish a strong presence in the electric shaver market, which is crucial for its overall business strategy [7][10].

Core Viewpoint - The conflict between Laifen Technology and Feike highlights the competitive landscape in the personal care appliance sector, particularly regarding electric shavers, with Laifen's CEO expressing strong dissatisfaction over a product comparison video that questioned the performance of Laifen's shaver against Feike's [1][3][4]. Group 1: Company Background - Laifen Technology, founded in Shenzhen, has expanded its product line to include electric shavers, launching models priced at 499 yuan and 699 yuan in 2023, while Feike has a long-standing presence in the market since 1999 [3][5]. - The CEO of Laifen, Ye Hongxin, has emphasized the strategic importance of the electric shaver category for the company, which is seen as a critical area for growth amid challenges in other product lines [4][5]. Group 2: Competitive Dynamics - The dispute stems from a long-standing personal and professional rivalry between Ye Hongxin and a former employee, Pan, who has since aligned with Laifen's competitors, particularly in the electric shaver segment [2][3]. - Laifen faces significant competition in the hairdryer market, where lower-priced alternatives have gained market share, and in the electric toothbrush segment, which has reportedly incurred losses of 80 million yuan in 2024 [5][6]. Group 3: Market Position and Strategy - Laifen's entry into the electric shaver market is driven by the need to diversify its product offerings and enhance revenue, as existing categories are under pressure from cheaper alternatives [5][6]. - The company has relied on a combination of technological innovation and aggressive marketing strategies to establish its brand, achieving significant sales growth through viral marketing campaigns [6][7].