Core Insights - The survey conducted by China Business News and Sina reveals significant trends in the consumption of new energy vehicles (NEVs) in China, indicating a shift towards rational and diversified consumer behavior by 2025 [1][2]. Group 1: Market Trends - The penetration rate of NEVs in China is expected to exceed 50% by 2025, marking a transition to an "electric-first" phase [2]. - The consumer demographic is becoming younger and more middle-class, with individuals aged 26-45 making up 65.1% of the market, reflecting a high acceptance of new technologies [2]. - The primary reasons for purchasing vehicles are rational factors such as safety (85.67%), price (71.59%), and energy costs (68.85%), with daily commuting being the main use case for 62.48% of respondents [2]. Group 2: Consumer Preferences - There is a notable shift from symbolic needs to practical needs among consumers, with younger buyers focusing on smart features, entertainment, and connectivity [3]. - The survey indicates a balanced gender ratio in car purchasing decisions, with women showing a higher acceptance of fashion and new technologies in NEVs [4][5]. - The preference for vehicle types shows that 27.45% of consumers lean towards pure electric vehicles, while 23.95% prefer plug-in hybrids, indicating a strong inclination towards electric options [4]. Group 3: Technology and Trust - Consumer trust in smart driving technologies is moderate, with only 9.17% expressing strong trust, while 39.17% are neutral [6]. - There is a "high attention, low payment" trend regarding smart features, with 65.41% of consumers interested in range and only 13.25% willing to pay a premium for smart technology [6]. - The relationship between users and vehicles is evolving towards an experience-based model, suggesting a potential shift from hardware sales to software and service monetization [6][7]. Group 4: Future Directions - The competition in the NEV market is characterized by the need to redefine user relationships and navigate technological challenges [7]. - The industry must balance technological iteration, business model transformation, and market dynamics to transition from being mere transportation tools to intelligent ecosystem gateways [7].