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佣金还是抽成,这是一个问题
3 6 Ke· 2025-10-22 12:56
Core Viewpoint - The shift from commission to "take rate" reflects the evolving nature of services provided by platforms, indicating a growing complexity and diversity in the services offered, which has led to negative perceptions among operators regarding the fees they pay to platforms [1][9]. Group 1: Role of Intermediaries - Intermediaries, such as real estate agents, play a crucial role in transactions by providing information matching, verifying the authenticity of information, and facilitating the transaction process [2]. - The existence of intermediaries helps reduce transaction costs and improve efficiency, making it reasonable for both parties to pay a fee for these services [2]. Group 2: Changes in the Digital Age - In the digital era, intermediaries have expanded significantly, with platforms becoming essential infrastructure for daily activities, thus transforming low-frequency services into high-frequency services [3]. - The perception of transactions has shifted, with service providers viewing the transaction as a result of their labor, while users attribute the service to the platform, leading to a change in terminology from commission to "take rate" [4]. Group 3: Negative Connotations of "Take Rate" - The term "take rate" carries negative connotations, suggesting exploitation and a lack of transparency, especially when users feel that platforms are too dominant or fees are unclear [6]. - Unlike commissions, which imply a collaborative relationship, "take rate" emphasizes a more unilateral extraction of revenue by the platform, reflecting a shift in the perception of operators from partners to subordinates [6]. Group 4: Complexity of Fees - The fees paid by operators to platforms have become increasingly complex, often bundled with various costs, leading to confusion about what services are being paid for and fostering the impression that platforms are merely extracting revenue [7]. - The term "take rate" has gained traction in regulatory documents, indicating its acceptance in formal discourse [8]. Group 5: Market Dynamics and Future Outlook - Despite the perception of platforms having unilateral power in setting fees, market competition imposes constraints, as high take rates could drive merchants to alternative platforms, impacting the platform's revenue [9]. - The recent slowdown in growth rates in relevant sectors has heightened sensitivity to costs, contributing to the negative perception of take rates [10].
佣金还是抽成,这是一个问题
经济观察报· 2025-10-22 11:04
Core Viewpoint - The shift from commission to "take rate" reflects the evolving nature of services provided by platforms, indicating a more complex relationship between platform operators and service providers, often viewed negatively by the latter [2][15]. Summary by Sections Commission vs. Take Rate - Traditionally, fees paid to intermediaries for services rendered are termed "commission," which is a form of remuneration for facilitating transactions [3][4]. - In the digital age, the role of intermediaries has expanded significantly, with platforms acting as larger, more influential intermediaries that connect supply and demand [7]. Changing Dynamics - The perception of fees has shifted from commission to "take rate," as service providers feel that they are being charged for their labor while platforms merely facilitate transactions [8][10]. - The term "take rate" carries a more negative connotation, suggesting exploitation, especially when users perceive platforms as overly dominant or opaque in their fee structures [10][11]. Regulatory Context - The term "take rate" has gained traction in regulatory documents, indicating a formal recognition of the evolving nature of platform fees [12][13]. - Recent guidelines from various government departments have included "take rate" alongside "commission," categorizing them as distinct forms of platform fees [13]. Market Dynamics and Future Outlook - The essence of fees paid by merchants to platforms remains a payment for services such as transaction facilitation, marketing, and technical support, aligning more closely with the traditional definition of commission [15]. - The sustainability of high take rates is contingent upon the platforms' ability to create value for merchants and improve their revenue, especially as growth rates in relevant sectors have slowed [16][17].
佣金还是抽成,这是一个问题|蔚言大义
Jing Ji Guan Cha Wang· 2025-10-18 06:52
Core Viewpoint - The transition from "commission" to "cut" reflects a shift in the perception of intermediary services in the digital economy, where platforms have become essential facilitators of transactions, leading to a change in how fees are viewed and understood [4][5][9]. Group 1: Role of Intermediaries - Intermediaries provide essential services such as information matching, verification of transaction details, and process facilitation, which justify the fees paid by both parties involved in a transaction [3][4]. - The existence of intermediaries helps reduce transaction costs and improve efficiency, making the payment of fees reasonable in the context of real estate transactions [3][4]. Group 2: Evolution of Fees - In the digital age, intermediaries have evolved into platforms that connect supply and demand, leading to a more complex fee structure that often obscures the specific services provided [4][7]. - The term "cut" has emerged as a more colloquial and negative connotation compared to "commission," reflecting a perception of exploitation and lack of transparency in platform fees [6][9]. Group 3: Regulatory Context - Recent regulatory documents have begun to recognize and differentiate between "commission" and "cut," indicating a formal acknowledgment of the changing landscape of platform fees [8][9]. - The inclusion of "cut" in regulatory guidelines suggests a shift in how platform fees are categorized and understood within the broader economic framework [8][9]. Group 4: Market Dynamics - The decline in growth rates in relevant sectors has heightened sensitivity to fees, making the transition from "commission" to "cut" more pronounced as stakeholders become more aware of their expenditures [10]. - Platforms face market constraints that can limit their ability to impose high fees, as excessive cuts may drive merchants to seek alternatives, thereby impacting platform revenues [9][10].