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东风日产入局插混市场 欲从自主品牌手中“夺肉”
Jing Ji Guan Cha Wang· 2025-11-14 14:24
Core Viewpoint - Dongfeng Nissan is officially entering the plug-in hybrid market with the launch of its first plug-in hybrid sedan, the N6, which is positioned to compete in a market dominated by domestic brands [2][3]. Group 1: Product Launch and Strategy - The N6 is set to be priced between 109,900 and 121,900 yuan, with aggressive pricing strategies aimed at capturing market share in the plug-in hybrid segment [2][3]. - Dongfeng Nissan plans to launch six new energy models by 2027, covering pure electric, plug-in hybrid, and range-extended powertrains as part of its "All in China" strategy [2][3]. - The N6 aims to boost Dongfeng Nissan's sales, which have been declining since 2018, particularly after a significant drop in 2022 [2]. Group 2: Market Positioning - The N6 fills a gap in Dongfeng Nissan's product lineup, creating a product hierarchy with the N6 targeting the mid-range plug-in hybrid market and the N7 focusing on high-end pure electric vehicles [3][4]. - The N6's specifications, including a 2815mm wheelbase and 4831mm length, position it as a standard mid-size sedan while its pricing aligns it with compact cars, creating a competitive edge [4]. Group 3: Technical Features - The N6 features a 21.1 kWh battery with a pure electric range of 180 kilometers, outperforming competitors in the same category [4]. - The vehicle boasts a low fuel consumption of 2.79L per 100km in electric mode and a combined range exceeding 1300 kilometers [4]. - The N6 incorporates an industry-first "anti-stall three-level intelligent control algorithm," ensuring stable power output across a wide temperature range [4]. Group 4: Market Challenges - The plug-in hybrid market in China is experiencing a slowdown, with a cumulative sales growth of only 17.8% in 2025, significantly lower than the 42.9% growth for pure electric vehicles [5]. - Dongfeng Nissan faces a challenging environment as it attempts to capture market share from established domestic brands in a slowing plug-in hybrid market [5].
锂电行业10大趋势丨2025
起点锂电· 2025-03-13 10:05
其中,纯电动汽车销量占新能源汽车比例为60%,较去年下降10.4个百分点;插混汽车销量占新能源汽车比例为40%,较去年提 高10.4个百分点,成为带动新能源汽车增长的新动能。 市场预计, 2025年中国新能源汽车销量预计将达到1700万台以上。 随着一众国内自主汽车品牌跟随着理想、华为等的步伐增 加增程动力新车型的投放, 预计当年插混车型占新能源汽车的比例将继续增长到45%-50%。 2023年锂电全产业产能过剩浪潮"席卷",行业景气度下滑,调整周期加速到来。2024年锂电行业经历"终端需求放缓、价格探 底、停产减产"等市场调节后,驶入新阶段。 行至2025年,锂电新能源行业又将如何发展?在此,起点锂电根据2024年市场表现以及2025年热点事件,判断了锂电行业10大 发展趋势,如有不同思考,欢迎交流探讨。 01 新能源汽车增速平缓 插混市场打开上升空间 新能源汽车市场将延续2024年发展态势,插混市场为主要增长动力。 数据显示,2024年中国新能源汽车产销分别完成1288.8万辆和1286.6万辆,同比分别增长34.4%和35.5%,新能源新车销量达到 汽车新车总销量的40.9%。 反映到电池端,插混市场将 ...