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00后的塑料“十字绣”,赚走中国女人10个亿
3 6 Ke· 2026-02-27 09:33
返工后,什么东西能让一到工位就感觉腰酸背痛的打工人,乖乖一坐一天? 不是画饼,不是激励,而是一堆塑料:拼豆! 为了拼出一个带派的作品,有人聚精会神地坐了一下午。 有人耗时3个小时,"花100块拼100块"。 更有甚者,有个博主为了拼一幅《千里江山图》,耗时23天,每天一坐就是几小时,耐心地将总计12万粒的塑料颗粒一粒粒戳进模板。 与此同时,拼豆店也纷纷冒了出来,收费一小时几十块,赚得盆满钵满。24小时营业的拼豆店里,不少人通宵拼豆,仿佛努力赚加班费的流水线女工。 甚至支个路边摊,也能招揽一堆年轻人交钱埋头拼豆。 不了解拼豆的人表示,看不懂却大受震撼。 就是这么个看似"幼儿园级别"的手工活,现在却席卷了线上线下。 根据抖音发布的春节消费报告,Z世代下单的团购里,拼豆同比增幅高达9018%,甩出第二名十条街;淘宝把它列为2025年度十大商品,搜索 量暴涨500%。 一堆塑料颗粒,凭什么让年轻人慷慨解囊、玩到停不下来? 老年人玩剩下的玩具,成了00后的"十字绣" 拼豆的爆火,让一些人感慨:果然时尚是个轮回。 后来拼豆还传进中国,但一直不温不火,窝在DIY小圈子里吃灰。所以这次拼豆火出天际,让老玩家们大感莫名其妙。 ...
“初代同事”,为何火了?
Xin Lang Cai Jing· 2026-02-26 16:37
"职场无友谊论"的说法曾经盛极一时,这种清晰边界在提供安全感的同时,也可能筑起一道道无形的高 墙。幸运的是,如今年轻人通过"初代同事"找到了帮助。从同为"新人"的忐忑到"上手"之后的游刃有 余,"初代同事"不仅共享工作、生活的空间,也共享工作、成长的时间和经历。 (来源:千龙网) 2025年,"初代同事"成为年度"青年十大热词"之一。"初代同事"指的是同期进入职场、共同经历职业成 长最初阶段的同事,折射出年轻人对职场生态中纯粹情谊的渴望。在无数年轻人刚入职场之际,"初代 同事"成为工作场域里的坚实后盾。 "搭子"变"战友" 年轻人进入社会后,面临一段人际关系的"断裂期"——少时与"发小"邻居一起吃饭玩耍,成长中有长辈 家人指引,学校更是群体生活的缩影。入职之后,在全新的环境中要成为独当一面的"大人",初出茅庐 的年轻人显得既陌生又紧张,容易陷入缺乏指引、分享和陪伴的孤独、无助之境。 "刚到一个新城市,衣食住行如租房子、跑银行,再到业余生活如看话剧、逛展览,几乎每一处都需要 被温柔地归置。"回忆起刚入职时,在北京工作的90后小凡每天中午都会跟"初代同事"小乙结伴去饭堂 吃饭。她觉得,从学校刚毕业就能遇到一群志同 ...
新华社发文:初代同事也是人生同伴
Xin Lang Cai Jing· 2026-02-26 11:30
【新华社发文:#初代同事也是人生同伴# 】#初代同事是你的坚实后盾# 2025年,"初代同事"成为年 度"青年十大热词"之一。"初代同事"指的是同期进入职场、共同经历职业成长最初阶段的同事,折射出 年轻人对职场生态中纯粹情谊的渴望。在无数年轻人刚入职场之际,"初代同事"成为工作场域里的坚实 后盾。年轻人进入社会后,面临一段人际关系的"断裂期"——少时与"发小"邻居一起吃饭玩耍,成长中 有长辈家人指引,学校更是群体生活的缩影。入职之后,在全新的环境中要成为独当一面的"大人",初 出茅庐的年轻人显得既陌生又紧张,容易陷入缺乏指引、分享和陪伴的孤独、无助之境。"刚到一个新 城市,衣食住行如租房子、跑银行,再到业余生活如看话剧、逛展览,几乎每一处都需要被温柔地归 置。"回忆起刚入职时,在北京工作的90后小凡每天中午都会跟"初代同事"小乙结伴去饭堂吃饭。她觉 得,从学校刚毕业就能遇到一群志同道合的同事,增强了她的安定感和归属感。直到现在,工作之余她 们仍会约出来一起打羽毛球、看电影。这种情感联系不同于校园友谊的纯粹,也不同于传统同事关系的 疏离,而是在专业协作中生长出的信任与默契。3年前,小海来到深圳工作,刚入职时,他 ...
不靠谱的“旅游搭子”
Xin Lang Cai Jing· 2026-02-07 07:22
Group 1 - The concept of "travel buddies" is gaining popularity among young people as it allows for cost-sharing, increased safety, and flexibility in travel plans compared to solo travel or traveling with friends [1] - A legal case highlights the potential risks involved with travel buddies, where one member's premature departure disrupted the group's plans, resulting in a court ruling for compensation of 2,600 yuan [1] - "Buddy culture" is characterized as a form of "light socializing," but it is essential to recognize the underlying risks, responsibilities, and differences in personal habits and spending attitudes that can lead to conflicts [1] Group 2 - In the mentioned case, the plaintiff had a risk awareness and sent a "voluntary travel safety disclaimer" to the defendant, who agreed to the trip but later violated the agreement by leaving without notice [2] - The absence of a clearly defined penalty for breach of contract and the plaintiff's inability to prove specific damages resulted in the court determining the compensation amount based on the circumstances [2] - To better protect the rights of all parties involved, it is crucial to conduct thorough assessments of each other's character and habits, sign detailed contracts, and keep records of all communications [2]
当“球搭子”遇上“锅搭子”,锅圈“运动火锅局”解锁冬日新玩法
Core Viewpoint - The "Capital Community Friendship Festival" successfully integrated sports, health, and food, creating a vibrant social atmosphere for urban youth to connect and engage in activities together [1][3][11]. Group 1: Event Overview - The event, themed "Jingri Youju Circle a Partner," attracted many urban youths, encouraging them to step out of their comfort zones and meet new friends in a warm winter setting [3][11]. - The festival featured a unique combination of sports and social elements, including a giant hot pot-inspired interactive stage and various activity zones [5][11]. Group 2: Health and Nutrition - The event emphasized health and nutrition, with the co-host, Guoquan Shihui, providing a range of healthy hot pot options that allowed participants to enjoy delicious meals while maintaining a balanced diet [8][10]. - The combination of sports and hot pot created a comfortable and enjoyable experience for attendees, enhancing the social atmosphere [10][11]. Group 3: Future Activities - The "Capital Community Friendship Festival" plans to continue hosting similar events in various communities, focusing on the combination of food and interests to create more relaxed and enjoyable social opportunities for urban youth [13].
全球Z世代“轻社交”趋势:动因与启示
3 6 Ke· 2025-11-25 10:23
Core Insights - The global Z generation is rapidly shifting towards flexible and low-burden "light socializing" as a behavioral adjustment in response to increasing global uncertainty and the evolution of the digital ecosystem [1] Group 1: Changes in Social Interaction - The social focus of Z generation is moving from building stable friendship networks to modular social interactions that match specific scenarios and immediate needs [2] - Over 60% of young people develop "meal partners" in work environments, and 58% seek temporary partners through offline activities, indicating a trend towards functional and low-emotional-burden social models [2] - The proportion of users using social media to maintain friendships or meet new people has decreased by over 25% since 2014, supporting the trend of weakening social motivations among Z generation [2] Group 2: Content Consumption Trends - The popularity of ephemeral content, such as Instagram Stories, has surged, with daily active users increasing from 150 million in 2017 to 500 million in 2025, and 86.6% of users maintaining daily posting habits [3] - The trend of setting visibility for posts to only three days reflects a shift towards more immediate and less pressured self-expression among young users [3] Group 3: Interaction Dynamics - Social gaming is reshaping social connections, with platforms like BeReal and Zenly incorporating game-like elements into social interactions [4] - Games like Roblox have transformed into lightweight social spaces, where "playing together" replaces traditional methods of forming social relationships, aligning with Z generation's preference for low-burden socializing [4] Group 4: Driving Forces Behind "Light Socializing" - The high global uncertainty index and persistent economic pressures have led Z generation to seek low-energy social interactions as a coping strategy [5] - The long-term exposure to negative information has heightened uncertainty among Z generation, prompting a shift away from high-investment social connections [6][7] - Algorithm-driven content ecosystems have influenced social behavior, with over 10% growth in passive browsing since 2014, leading to a preference for functional and lightweight relationships [8] Group 5: Implications and Recommendations - Technology companies should build diverse ecosystems that cater to global needs while adapting to local cultural differences [9] - Product design should focus on creating low-burden, high-authenticity interactive scenarios to align with the evolving social values of Z generation [9] - Companies should integrate the concept of "sustainable socializing" into their technology frameworks, optimizing algorithms to balance user engagement and diverse content delivery [10]
视频|建信金融剧本杀第1期:搭子文化
Xin Lang Ji Jin· 2025-10-14 10:04
Core Insights - The article discusses the high-quality development activities of public funds in Beijing, emphasizing the themes of the new era, new funds, and new value [1] Group 1 - The MACD golden cross signal has formed, indicating a positive trend for certain stocks [1]
找搭子也玩抽象,00后已经不需要和人做朋友了
3 6 Ke· 2025-09-28 01:53
Group 1 - The concept of "搭子" (partner) reflects a modern social principle where individuals seek functional yet lightweight intimate relationships, desiring closeness while remaining emotionally distant [1] - The rise of AI has shifted perceptions, with humans increasingly forming attachments to non-human entities, as they appreciate the unique qualities that these entities possess [1][2] - Plush toys have significant emotional, social, and collectible value, with a survey indicating that nearly 70% of both children and adults carry plush accessories for comfort [3][5] Group 2 - Birdwatching is becoming more popular among young people, with a report indicating that discussions related to birdwatching on social media have exceeded 7 million, and the number of related posts in the past year is 1.2 times that of the previous decade [6] - The hobby of birdwatching is becoming more accessible and enjoyable, allowing individuals to connect with nature without the need for complex equipment [6][9] - The market for figurines, particularly hand-made models, remains stable, with enthusiasts actively purchasing and collecting various styles, indicating a strong emotional connection to these items [10][12] Group 3 - The concept of "digital life" has evolved since its introduction by pioneers like Alan Turing, suggesting that digital entities may soon possess self-replicating capabilities, leading to a new era of digital existence [19] - Virtual YouTubers (VTubers) have gained immense popularity, creating significant business opportunities and blurring the lines between virtual and real-life influencers [21][23] - The term "virtual idol" has evolved over time, with the year 2020 marking a significant rise in their popularity, as they provide a stable presence in the entertainment industry [24][26]
年轻人生活方式报告①|56%受访者为情感支持买单
Xin Jing Bao· 2025-07-23 01:56
Core Insights - The 2025 New京报贝壳财经 Annual Conference highlighted the theme "China's Economy: Co-Growth of Openness and Resilience," focusing on the evolving consumption patterns of young people in China [1] - A report released by Fudan University professor Zhang Yina indicates that young consumers are redefining "usefulness" to include emotional value, local cultural recognition, and social potential, moving beyond traditional functional utility [1][4] Emotional Value in Consumption - Emotional consumption is becoming a significant driver, with 99.9% of respondents willing to pay for emotional value, indicating a shift from functionality to emotional resonance in purchasing decisions [8][4] - By 2025, the emotional consumption market in China is projected to exceed 2 trillion yuan, reflecting a growing trend where consumers prioritize emotional satisfaction over traditional utility [5][4] - The proportion of emotional consumption in total spending has shifted towards the middle ground, with more consumers integrating emotional spending into their budgets [11] Social Dynamics and Relationships - Young people are increasingly favoring "modular socializing," where social relationships are formed based on specific needs and interests rather than traditional definitions of friendship [18][20] - The concept of "搭子" (togetherness) is emerging as a dominant social model, allowing individuals to connect based on shared activities without the emotional burdens of deep relationships [19][21] - Approximately 61.5% of respondents prefer to find social partners through work-related activities, indicating a trend towards functional and efficient social interactions [23] Independent Living Trends - Over 52% of respondents prioritize stable income as the most critical factor for independent living, highlighting the importance of financial security in the pursuit of autonomy [31] - The proportion of single-person households in China has increased significantly, with projections indicating that by 2030, the number of single-person households could reach between 150 million to 200 million [29][31] - Young consumers are increasingly transforming their living spaces into personal sanctuaries, utilizing urban infrastructure for relaxation and emotional well-being [28][29]
老家的相亲,已经进化到线下“恋综”了
Hu Xiu· 2025-06-04 04:00
Core Insights - The evolution of matchmaking culture reflects a shift towards a more engaging and personalized experience, resembling idol debut events rather than traditional blind dates [1][3][8] - Young people are increasingly taking the initiative in matchmaking, with a rise in small-scale matchmaking studios, particularly in lower-tier cities, catering to their social needs [1][2][12] Group 1: Changing Matchmaking Dynamics - The traditional matchmaking model has been criticized for its superficial criteria, leading to a disconnect between emotional needs and the matchmaking process [3][4] - New professional matchmakers are redefining the matchmaking value system, focusing on personal narratives and interests rather than just basic demographics [5][6] - Matchmaking is transitioning from a last resort to an active choice for singles, indicating a cultural shift in how relationships are approached [3][8] Group 2: Innovative Approaches by Matchmakers - Modern matchmakers are creating personalized "dating resumes" that highlight individual personalities and interests, moving beyond traditional metrics like education and income [5][6] - Services offered by new matchmakers include image consulting and social media branding, akin to idol training, enhancing participants' appeal in social settings [6][9] - The rise of themed offline events, such as gourmet tastings and outdoor activities, aims to foster genuine connections in a low-pressure environment [8][9] Group 3: Market Opportunities and Trends - The demand for matchmaking services is particularly strong in lower-tier cities, where traditional dating platforms have struggled to meet the needs of younger generations [12] - New matchmaking studios are capitalizing on the trend by offering a variety of monetization strategies, including event planning and image transformation services [12] - The growing interest in social activities among young people indicates a potential market for social-themed venues and events, reflecting a broader desire for community engagement [10][11]