Core Viewpoint - The Jiangsu Provincial Urban Football League (referred to as "Su Chao") has gained immense popularity, surpassing even the Chinese Super League, driven by social media engagement and government support [1][2][3] Group 1: Popularity and Engagement - The league's success is attributed to the viral "scattered Jiangsu" meme created by popular short video blogger "Da Da Fu," who played a significant role in promoting the league [2][3] - The inaugural Su Chao event featured 516 players from various professions, with 65% of participants being everyday citizens, highlighting the league's community involvement [2] - The league has transformed from an initially overlooked event to a highly sought-after spectacle, with matches now drawing over 30,000 spectators [1] Group 2: Economic Impact - The influx of visitors to cities hosting matches has led to increased local tourism and economic activity, with cities like Changzhou benefiting significantly from the league [4][5] - Changzhou reported over 15,000 visitors from Yangzhou during the Dragon Boat Festival, showcasing the league's ability to attract tourists [5] - Local governments are actively promoting tourism packages and discounts to capitalize on the increased foot traffic generated by the league [6] Group 3: Capital Market Response - The Su Chao phenomenon has sparked interest in related stocks, with companies like ST United and Gong Chuang Turf experiencing significant stock price increases [7][8] - The number of sponsors for the league has surged, with nearly 20 companies, including publicly listed firms, vying for sponsorship opportunities [8][9] - Dragonpan Technology has become a strategic partner for the league, indicating the growing corporate interest in associating with the Su Chao brand [9]

Core Viewpoint - The "Su Super" competition in Jiangsu has become a cultural phenomenon, showcasing local pride through humorous songs and community engagement, enhancing the region's cultural identity and tourism appeal [1][3][10]. Group 1: Cultural Engagement - The practice of creating humorous "song battles" between cities has become a tradition, with the first instance occurring on June 6 when Suzhou teased Lianyungang with a song [3]. - Local citizens express enjoyment in the playful nature of these cultural exchanges, which foster community interaction and shared experiences [7]. Group 2: Promotion of Local Culture - The local cultural and tourism department is actively integrating local culinary and scenic elements into these humorous exchanges to promote regional specialties [5][12]. - Businesses are also participating by displaying popular phrases and themes from these cultural trends on public screens, further embedding the "scattered Jiangsu" concept into everyday life [8][10].