Core Insights - The 9th China Time-honored Brand (Shandong) Expo opened in Jinan on June 13, 2023, promoting a dual circulation supply chain model that combines time-honored brands with foreign trade products [1][3][5] - The expo also featured the 2025 Shandong Foreign Trade Quality Shopping Season, focusing on various categories including crafts, gifts, and decorative items [5][7] Company Innovations - Shandong Yangping Food Co., Ltd. introduced new products like pepper beef spicy soup to attract younger consumers, while also exporting health-oriented products to countries like Vietnam, Malaysia, and Singapore [3] - Jinan Yefengsu Food Co., Ltd. launched innovative products such as black five-grain pancakes and quinoa pancakes, incorporating intangible cultural heritage elements to appeal to younger demographics [3] - Jinan Baotu Spring Liquor Co., Ltd. is developing new flavors like rose pineapple and jasmine hawthorn to cater to younger drinking preferences, alongside a low-alcohol product with a 35.8% alcohol content [5] Industry Growth - Shandong province has seen significant growth in its time-honored brands, with 91 national time-honored brands and 255 provincial ones, including 108 companies over a century old [7] - In 2024, Shandong's time-honored brands achieved a revenue of 268 billion RMB, reflecting a year-on-year growth of 6.5% [7]

Group 1 - The Yonghui Supermarket in Tongzhou Wanda Plaza has reopened, marking the first store in the city’s sub-center to adopt the "Fat Donglai" model, which has been upgraded based on previous experiences to enhance shopping experience for local residents [2] - The store features a wider aisle of approximately 4 meters, allowing three shopping carts to pass simultaneously, and shelves have been lowered to 1.6 meters for easier access to products [2] - The product selection has been diversified, including seasonal items for upcoming festivals and a combination of direct supply from Yonghui farms and local seasonal products [2] Group 2 - The store has increased the proportion of freshly made products to about 20%, with new baked goods introduced based on community voting [3] - Enhanced customer services include the provision of disposable utensils at various service points, free health monitoring equipment, and a newly added dining area offering snacks and beverages [3] - Employee benefits have improved, with a 30% increase in overall salaries, reduced working hours to an average of 8 hours per day, and 10 days of paid annual leave after one year of service [3]