商务部电子商务和信息化司负责人王鹏飞说，近年来，中国电商蓬勃发展，网络零售市场规模稳居全球 首位，已具备推动品质电商升级的体量空间基础。今年，商务部在牵头做好电商扩消费的同时，提出大 力培育品质电商，旨在从供需两侧发力，促进消费提质扩量。 "围绕商品质量、服务保障、消费者权益保护等关键环节，研究构建品质电商标准体系，明确商品溯 源、售后响应等具体指标，引导行业标准化、规范化发展。"王鹏飞说，今年，商务部开展了"丝路电商 惠全球"主题活动，联合地方和平台推出40项合作清单，邀请36个伙伴国"自助式"点单，集约高效开展 电商领域务实合作，已吸引近百个国家参加，达成200余项合作意向。 9月25日至29日，第四届全球数字贸易博览会（以下简称"数贸会"）将在浙江杭州举办。在日前国新办 举行的新闻发布会上，商务部副部长盛秋平说，截至目前，参展商数量超过1700家，展览总面积15.5万 平方米。其中，国际展商占比超过20%，包括70余家全球500强企业；国际客商超1万名，较去年增长 54%；主宾国阿联酋和印尼将开设国家馆，系统展示数字经济发展成就；联合国贸发会议等30余个国际 组织，百余名嘉宾将围绕数字贸易规则、规制、管 ...

9月11日，参展者在服贸会拍摄弹钢琴的人形机器人。2025年中国国际服务贸易交易会9月10日至9月14 日在北京举办，众多科技产品亮相展区，吸引观众驻足参观。新华社记者 刘岭逸/摄 当直播镜头对准奔流的长江，消费者一边聆听主播与果农讲述奉节脐橙的种植故事、了解这个县城的千 年文化，一边一键下单——这样的沉浸式购物场景，已是中国电商生态的常态。如今，在数智驱动下， 人工智能（AI）等技术加速渗透电商全链路，不仅为行业注入新动能，而且用更便捷、更精准、更有 温度的服务，推动中国消费持续向"新"而行。 智能掌柜精准应答客户需求、AI数字员工高效处理订单、具身智能配送机器人穿梭展台……走进2025 年中国国际服务贸易交易会（以下简称"服贸会"）现场，一些电商的"黑科技"密集亮相，各类创新应用 清晰勾勒出电商"智"变的鲜活轮廓。 AI赋能电商成为行业发展必然趋势 "AI重构'人货场'，驱动消费扩容。"中国国际电子商务中心研究院执行院长刘艳芳在服贸会上谈 到，"人工智能+"在服务消费领域的广泛应用，推动了服务的数字化、智能化升级，拓展了服务消费的 边界，提升了消费者的服务体验，成为拉动电商增长的关键力量之一。 近年来，我 ...

Core Insights - The Fourth Global Digital Trade Expo will be held in Hangzhou, Zhejiang from September 25 to 29, with over 1,700 exhibitors and an exhibition area of 155,000 square meters [1] - The expo will feature over 20% international exhibitors, including more than 70 Fortune 500 companies, and expects over 10,000 international guests, a 54% increase from last year [1] - China's digital service trade and cross-border e-commerce reached historical highs in the first half of the year, with service exports and imports at 1.5 trillion yuan and cross-border e-commerce at 1.3 trillion yuan [1] Group 1 - The expo will focus on five major areas of digital trade and will release procurement lists for seven specialized industry exhibition areas, aiming for a total procurement amount of 30 billion yuan [2] - A "Digital Trade Venture Day" will be introduced to connect over 100 digital trade innovation projects with high-quality global venture capital [2] - The Ministry of Commerce plans to enhance quality e-commerce through a standard system focusing on product quality, service assurance, and consumer rights protection [2]

Core Insights - The 2025 E-commerce Conference in Beijing highlighted the integration of digital intelligence and quality innovation in the e-commerce sector, emphasizing its role as a digital link between production and consumption [1] - China's online retail sales reached 86,835 billion yuan from January to July this year, marking a 9.2% year-on-year increase, with physical goods accounting for 70,790 billion yuan and a growth of 6.3% [1] Group 1: Trends in E-commerce - The trend towards quality, intelligence, and service-oriented consumption in China's online retail market is becoming increasingly evident, reflecting the resilience of the consumer market [1] - The concept of "quality e-commerce" is gaining consensus in the industry, focusing on emotional connections with consumers and enhancing shopping experiences [2] - The shift from "product e-commerce" to "service e-commerce" is being driven by digital technologies, which are reshaping the e-commerce landscape [3] Group 2: Role of Technology - Artificial intelligence is identified as a core engine driving the expansion and quality enhancement of digital service consumption, impacting various sectors including culture, tourism, and education [2] - AI is enhancing the efficiency and innovation of product services, optimizing business models, and accelerating the digitalization of service consumption [2] - The use of automated delivery vehicles and drones by companies like Meituan is transforming urban service delivery and improving residents' quality of life [3] Group 3: Globalization and Cross-border E-commerce - Chinese sellers are increasingly globalizing, with cross-border e-commerce becoming a key strategy for international expansion, showing over 20% growth in product sales on global platforms [4] - The number of Chinese sellers achieving over $1 million in annual sales has increased by 55% in the past two years, indicating a strong competitive presence in the global market [4] - AI technology is facilitating the transition of Chinese brands from product export to brand establishment in overseas markets [4]

Group 1 - The Fourth Global Digital Trade Expo will be held in Hangzhou, Zhejiang from September 25 to 29, with over 1,700 exhibitors and an exhibition area of 155,000 square meters [1] - More than 20% of the exhibitors are international, including over 70 Fortune 500 companies, and international attendees have increased by 54% compared to last year, exceeding 10,000 [1] - The expo will feature a main exhibition area called "Future Technology Arena" and seven special exhibition areas, showcasing cutting-edge technologies and products, including generative AI and multimodal sensory interaction [1] Group 2 - The expo aims to facilitate cooperation between exhibitors and buyers, with an expected total procurement amount of 30 billion yuan [2] - A "Digital Trade Venture Day" will be introduced to connect over 100 digital trade innovation projects with high-quality global venture capital [2] - The Ministry of Commerce plans to enhance quality e-commerce by establishing a standard system focusing on product quality, service assurance, and consumer rights protection [2]

今年9月25日至29日，第四届全球数字贸易博览会（下称"数贸会"）将在浙江杭州举办。 据商务部副部长盛秋平在国新办新闻发布会上介绍，截至目前，本届数贸会参展商数量超过1700家，展 览总面积15.5万平方米。其中，国际展商占比超过20%，包括70余家全球500强企业；国际客商超1万 名，较去年增长54%。 据杭州市市长姚高员介绍，本届数贸会杭州市将全力撮合参展商、采购商，双向合作、签订合同，预计 本届数贸会的采购总金额将达到300亿元。 数字贸易已成为世界各国在全球经济格局深度调整与不确定性加剧背景下的战略选择。今年上半年，我 国可数字化交付的服务进出口达到1.5万亿元，跨境电商进出口达到1.3万亿元，均创历史新高。 "商务部将支持地方因地制宜制定促进数字贸易发展的政策措施。"盛秋平透露，商务部将培育具有较强 创新能力和国际竞争力的数字贸易领军企业，支持企业拓展国际市场。 培育有国际竞争力的数字贸易领军企业 近年来，数字贸易作为对外贸易的重要增长极，受到全球关注。"商务部将支持地方因地制宜制定促进 数字贸易发展的政策措施。"盛秋平表示。 在进一步扩大数字贸易相关对外开放方面，深化国内相关领域改革，推动电信、互 ...

今年9月25日至29日，第四届全球数字贸易博览会（下称"数贸会"）将在浙江杭州举办。 据商务部副部长盛秋平在国新办新闻发布会上介绍，截至目前，本届数贸会参展商数量超过1700家，展览总面积15.5万平方米。其中，国际展商占比超过 20%，包括70余家全球500强企业；国际客商超1万名，较去年增长54%。 据杭州市市长姚高员介绍，本届数贸会杭州市将全力撮合参展商、采购商，双向合作、签订合同，预计本届数贸会的采购总金额将达到300亿元。 数字贸易已成为世界各国在全球经济格局深度调整与不确定性加剧背景下的战略选择。今年上半年，我国可数字化交付的服务进出口达到1.5万亿元，跨境电 商进出口达到1.3万亿元，均创历史新高。 培育有国际竞争力的数字贸易领军企业 "商务部将支持地方因地制宜制定促进数字贸易发展的政策措施。"盛秋平透露，商务部将培育具有较强创新能力和国际竞争力的数字贸易领军企业，支持企业 拓展国际市场。 第四届数贸会参会国际客商过万 截至9月10日，第四届数贸会已经确认参展企业1708家，其中国际展商367家，都超过上一届；已经报名参会的国际客商10350人，比上届增长54%；已经确 认参会的国际组织32家， ...

国务院新闻办公室于2025年9月11日（星期四）下午2时举行新闻发布会，请商务部副部长盛秋平、浙江 省副省长卢山、杭州市市长姚高员、商务部电子商务和信息化司负责人王鹏飞介绍第四届全球数字贸易 博览会有关情况，并答记者问。 以下为发布会文字实录 国务院新闻办新闻局副局长、新闻发言人 周建设 其次，数贸特色更浓。数字贸易是商务高质量发展的新动能，是打造贸易强国的重要支柱。今年上半 年，我国可数字化交付的服务进出口达到1.5万亿元，跨境电商进出口达到1.3万亿元，均创历史新高。 本届数贸会围绕数字贸易核心优势，不仅注重改造提升传统产业，也注重培育壮大新兴产业，布局建设 未来产业。将设置1个"未来科技竞技场"主展区和7个特色展区，发布百余项中国首发、亚洲首秀、全球 首展，集中呈现生成式AI、多模态感官交互等尖端技术、产品；继续发布《全球数字贸易发展报告》 《中国数字贸易发展报告》等研究成果；举办30余场产业和投融资对接活动，构建数字技术赋能千行百 业、走进千家万户的全景窗口，让与会者"触摸科技、感知未来、抢占先机"。 再者，主题活动更精。构建新发展格局的关键在于国内国际双循环相互促进。数字贸易与数字消费分处 经济链条 ...

商务部将从三方面推进品质电商工作 中新社北京9月11日电 (记者 陈康亮)中国商务部电子商务和信息化司负责人王鹏飞11日在中国国务院新 闻办公室举行的发布会上表示，近年来，中国电商蓬勃发展，网络零售市场规模稳居全球首位，已具备 推动品质电商升级的体量空间基础。下一步，商务部将从三方面推进品质电商工作。 一是提标准。围绕商品质量、服务保障、消费者权益保护等关键环节，研究构建品质电商标准体系，明 确商品溯源、售后响应等具体指标，引导行业标准化、规范化发展。 二是强引领。协同相关部门，研究进一步培育品质电商的工作方案。还将依托全国电商培训体系，开展 品质管理、标准应用、诚信合规等专题培训，提升平台和商家的品质运营能力。 三是优环境。持续指导平台优化规则体系，建立品质商家激励机制，畅通消费者维权通道。还将通过各 级电子商务行业组织，通过发布联合声明、倡议等方式，共同营造电商良好生态。 王鹏飞表示，今年，中国商务部在牵头做好电商扩消费的同时，提出大力培育品质电商，旨在从供需两 侧发力，促进消费提质扩量。(完) 来源：中国新闻网 编辑：王永乐 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬 ...

Core Viewpoint - The 2025 E-commerce Conference emphasizes the transformation driven by artificial intelligence and big data, highlighting the importance of quality e-commerce and the emotional connection with consumers as key drivers for industry growth [1][4]. Group 1: Industry Trends - The e-commerce sector is entering a new phase characterized by digital transformation and quality upgrades, with AI and big data as core drivers [1][4]. - Quality e-commerce is becoming a consensus in the industry, focusing on emotional connections and cultural values to enhance consumer experience [1][3]. - The rise of service e-commerce is noted, with companies like Meituan and JD Home Services expanding from product-based to service-oriented models [3][4]. Group 2: Market Performance - In Beijing, online retail sales reached 578.66 billion yuan in 2024, a 136.33 billion yuan increase from 2020, accounting for over 40% of the city's total retail sales [5]. - From January to July 2025, Beijing's online retail sales were 303.51 billion yuan, representing 39.55% of total retail sales, surpassing the national average by 14.64 percentage points [5]. Group 3: Technological Integration - AI technology is permeating key operational areas such as product selection, marketing, and customer service, leading to cost reduction and efficiency improvements [3][9]. - The integration of AI in digital services is accelerating, with online service consumption growing by 13.3% year-on-year from January to May 2025 [9]. Group 4: Sustainability and Circular Economy - E-commerce platforms are increasingly focusing on circular economy practices, with companies like Zhuanzhuan promoting second-hand trading and resource recycling [10]. - The establishment of standardized trading and quality inspection systems is enhancing the reliability of second-hand transactions, supporting green consumption [10]. Group 5: Future Outlook - Future competition in e-commerce is expected to shift from scale expansion to quality enhancement and model innovation, with a focus on AI empowerment and green transformation [4][6]. - The emphasis on quality innovation is seen as a stabilizing force for the e-commerce sector, driving the industry towards higher standards [6].