2025.12. 08 本文字数：1628，阅读时长大约3分钟 这是徐继业在 2024年底官宣离开"老东家"后，在职业上的再次出发。他在2024年上半年加入了极 越汽车，该公司当时正值更名后的品牌重建阶段，亟需相关人才。而徐继业此前职业经历丰富，有媒 体、互联网大厂公关部等从业经验，很快就成为了极越汽车的公关负责人。 当时的中国新能源汽车行业，虽然面临严峻的价格战挑战，新势力进入淘汰赛阶段，但另一方面，市 场空间依旧广阔，销量增速超 30%，而且当时智能化正在进入"城市场景"普及前夜，这让以智能化 作为核心优势且有大厂背景的极越汽车仍算是一个"香饽饽"。 虽然进入汽车行业的很短，但徐继业闹出的 "动静"不小。2024年8月，徐继业在朋友圈炮轰小米汽 车和雷军，批评小米汽车"亏钱卖车"，称其行为"没有公德心和羞耻心"，并暗示这种定价策略可能 构成"倾销"。这一举动很快引起车圈热议，并登上热搜。 新势力自带流量光环，徐继业的一举一动都被 "放大"。徐继业向第一财经记者表示："我当时纯粹 就是有感而发，没想到会造成这么大影响，事后夏一平（极越汽车CEO）也批评我了，但我并不后 悔，重来一次我可能还是会这样。我从来没 ...

Core Insights - The integration of culture and economy is driving rural revitalization, transforming traditional rural areas into vibrant cultural and economic hubs [1][4][5] - The rise of digital technology and media is reshaping the perception and engagement with rural areas, making them more visible and attractive to a broader audience [2][3] Group 1: Cultural Influence on Rural Development - Cultural elements are being digitized and modernized, such as the digitization of traditional embroidery and the use of live streaming for cultural events, which enhances the economic viability of rural areas [1][3] - The concept of "cultural confidence" is crucial, as it fosters a deeper connection to rural heritage and encourages local communities to engage with their cultural roots [2][4] Group 2: Economic Transformation through Cultural Engagement - The blending of culture and economy has led to significant economic benefits, exemplified by the increase in average annual income in rural areas, such as the rise from 3,500 yuan to 56,000 yuan in a specific village [3][4] - New cultural practices and events, such as rural tourism and agricultural festivals, are creating diverse economic opportunities and attracting visitors, thereby enhancing the local economy [2][3] Group 3: The Role of Technology in Cultural Promotion - Digital platforms are redefining rural engagement, with live streaming becoming a new form of agricultural activity, allowing for greater visibility and interaction with rural products and culture [2][3] - The use of technology in promoting cultural heritage is essential for creating a modern narrative around rural life, making it appealing to younger generations and tourists alike [1][2]

Core Insights - The transformation of the Huaneng Zhanhua Thermal Power Company into Shandong's largest wind-solar power station demonstrates effective resource revitalization and project upgrades, significantly increasing power generation efficiency [1] - The "government-court linkage" approach in Binzhou combines judicial expertise with government resources to address complex bankruptcy issues, ensuring environmental responsibilities are prioritized during corporate restructuring [1] - The initiative to revitalize dormant state-owned assets in Binzhou aims to clear "sleeping assets" by 2027, with a current asset revitalization rate of 24.2%, exceeding initial targets [2] Group 1 - The Huaneng Shandong Company invested nearly 100 million yuan to initiate a new energy project, transitioning from coal to renewable energy generation [1] - The Binzhou Water Development Group is implementing a transformation model that utilizes idle land and facilities to create a high-end equipment manufacturing park, projected to generate an annual output value of 850 million yuan [2] - The focus on "tailored solutions" for asset disposal allows each asset to find the most suitable path based on its unique conditions, enhancing overall efficiency [3] Group 2 - The Binzhou government has completed asset revitalization worth 3.21 billion yuan, with state-owned enterprises experiencing a year-on-year increase in total assets and operating income of 15.89% and 20.29%, respectively [3] - The transformation of the original wetland restoration technology center into a space for aerospace culture education is expected to attract 1 million visitors annually, generating 50 million yuan in revenue [3] - The ongoing revitalization efforts are characterized as a long-term battle requiring comprehensive coordination and targeted breakthroughs to optimize the layout of state-owned capital [3]

Core Viewpoint - The rise of live streaming for local specialty products is becoming a new driving force for rural revitalization, reshaping the agricultural product distribution landscape and providing farmers with direct sales opportunities while enhancing consumer access to unique regional products [1][2]. Group 1: Industry Opportunities - Live streaming allows farmers to sell their products directly to consumers, reducing intermediaries and increasing income [1]. - Consumers benefit from a wider selection of specialty products from across the country, along with insights into local culture and traditions [1]. - The live streaming model is seen as a significant contributor to rural economic development, with many farmers achieving increased income through this new sales channel [1]. Group 2: Industry Challenges - Issues such as product misrepresentation and fake organic certifications are prevalent, undermining consumer trust and the industry's healthy development [2]. - The decentralized nature of small-scale farming complicates quality control, with some farmers lacking standardization and safety certifications [2]. - The current operational model driven by traffic can lead to false marketing, and there are shortcomings in the regulatory framework and product traceability systems [2]. Group 3: Future Directions - The industry must focus on upgrading the live streaming sector by enhancing product quality through standardized production and brand development [3]. - Emphasizing a development philosophy centered on quality and integrity is crucial for transitioning from mere traffic generation to value creation [3]. - Successful implementation of these strategies will require both hard institutional constraints and soft support through technological and operational innovations [3].