近年来，数字技术与文旅场景融合不断深化，夜间文旅活动正由"观赏型"向"沉浸式"体验升级。2026 年，欢厦门园博苑灯会在传统灯彩艺术基础上，引入光影感应、智能控制与互动系统，探索科技赋能下 的沉浸式夜游新表达，推动厦门夜游经济提质升级。 本届厦门园博苑灯会落地于厦门园博苑核心园区，依托开阔的生态空间与独特水系景观优势，将大型主 题灯组展示与数字化系统有机融合。不同于以往单向观赏模式，部分区域通过光影感应装置实现"人到 灯动"的互动效果。游客步入灯组区域，光线色彩与亮度随之变化，形成即时反馈，使传统"看灯"行为 转化为沉浸式参与体验。 在核心水域灯组区域，厦门园博苑灯会运用智能灯控系统对光效进行分区管理，通过亮度层级与色温调 节增强空间纵深感。夜间水面反射与动态光效同步呈现，结合环境声场系统，构建"水陆一体"的沉浸式 夜游场景，凸显园博苑滨水夜景特色。 部分主题区域融入AI互动元素。通过数字程序控制与情境设计，灯光装置与角色场景形成回应式互 动。游客可在指定区域参与动作触发、光影响应与音效互动，使厦门园博苑灯会在传统灯彩艺术之外， 增添科技表达层次与场景体验深度。 从技术层面看，厦门园博苑灯会在结构安全与系统稳 ...

非遗年轻化破圈，需借丰富场景拓宽边界。数字技术与文旅融合的深度联动，为非遗传播开辟立体化路 径。非遗年货购物月期间，非遗代表性传承人走进云端直播间，以专场带货、技艺演示相结合的形式， 让非遗突破地域限制、触达更广泛人群。广东发布10条非遗年俗旅游线路，串联全省优质非遗资源与文 旅地标、自然景观、民俗村落，搭配文旅消费券，实现"文化传播+消费活力"双向赋能。从线下市集的 烟火气到云端传播的广覆盖，从静态观赏到互动体验，多样化场景让非遗真正融入日常、浸润人心。 当古老技艺对接现代审美、青年力量赋能文化传播、数字技术拓宽展示边界，非遗文化便能焕发蓬勃生 机，让每个人在品味年味中触摸文化根脉，让中华优秀传统文化在新时代绽放光彩、浸润人心。 非遗年轻化破圈，需在技艺表达上守正创新。传统技艺是非遗的根脉，创新表达则是其焕发生机的关 键。广州花城广场非遗市集上，香云纱打破传统面料的应用局限，跨界转化为潮流配饰、卡通手办，以 时尚形态深受人们喜爱。佛山木版年画传承人深耕古法技艺，坚守丹红主色、刚劲线条的经典特质，将 现代吉祥寓意与传统纹样巧妙融合，让古老年画适配当代审美、走进寻常生活。这种"守得住本源、创 得出新意"的转化， ...

Group 1 - The integration of digital technology and cultural tourism in Zaozhuang, Shandong, is being driven by VR technology, creating immersive experiences that enhance visitor engagement and extend their stay [2][3] - The "Xuecheng Smart Cultural Tourism Agricultural Park" has become a benchmark for rural tourism innovation, featuring a 503-acre complex that combines space breeding education with VR technology, allowing visitors to experience agricultural processes from a unique perspective [2] - The park's model of "online immersive experience + offline participation" addresses seasonal revenue disparities in rural tourism, ensuring consistent visitor flow throughout the year [2] Group 2 - The "Tai'erzhuang Time Travel" VR experience has evolved from a single offering to a comprehensive matrix of eight experiences, allowing visitors to interact with historical scenes and understand the cultural heritage of the Grand Canal [3] - The digital cultural experience center within the ancient city operates regularly, serving as a key platform for the digital dissemination of intangible cultural heritage, enabling visitors to engage with traditional arts through VR technology [3] - Continuous collaboration with technology companies to update VR content and integrate local events enhances visitor retention and enriches the overall experience [3] Group 3 - The application of VR technology is reshaping the consumption logic of Zaozhuang's cultural tourism, with data showing that visitors participating in VR experiences stay 3-4 hours longer and have a nearly 20% higher return rate compared to traditional tourism [4] - The core value of VR technology lies in breaking spatial limitations, enhancing interactive participation, and creating a sustainable consumption ecosystem that links online experiences with offline spending [4]

Group 1 - The core viewpoint of the articles emphasizes the transformation of the cultural and tourism industry towards immersive experiences, driven by AI and digital technologies, which enhances service quality and unlocks new travel experiences for consumers [1][2] - The demand for composite talents in the cultural and tourism sector is increasing significantly, with new roles such as smart tourism solution architects and immersive planners emerging due to diverse consumer needs [1] - The report highlights the necessity for a robust talent development mechanism in the cultural and tourism industry, focusing on attracting and nurturing young talents to stimulate creativity and initiative [1] Group 2 - Deepening the integration of industry and education is identified as a crucial approach to cultivating composite talents in the cultural and tourism sector, addressing structural challenges such as outdated curriculum and insufficient talent supply [2] - The industry is urged to innovate in teaching models, faculty structures, and practical platforms to align talent training with the evolving digital tourism trends [2] - The article stresses that cultural and tourism composite talents are vital for driving industry innovation, improving service quality, and enhancing visitor experiences, thus laying a solid talent foundation for sustainable development [2]