Core Insights - The event "Xinjiang is a Good Place" showcased intangible cultural heritage (ICH) from Xinjiang and 25 other provinces, promoting the integration of ICH into modern life [1][3] - The theme of the event was "Cultural Enrichment of Xinjiang, ICH Adds Color," featuring 435 ICH representative projects and 383 ICH inheritors [1][3] - The event has been held for five consecutive years, with a total of 1,450 inheritors participating and 1,217 ICH projects exhibited [3] Group 1: Event Highlights - The event included various activities such as ICH performances, markets, workshops, and online exhibitions, showcasing the diversity of ICH [1] - Participants expressed excitement about the opportunity to engage with traditional crafts and learn about the richness of Chinese culture [1] - The event facilitated creative exchanges among inheritors, leading to innovative ICH products [1][2] Group 2: Collaboration and Learning - Collaboration between ICH inheritors from different regions, such as the integration of Foshan woodblock painting with Hetian mulberry paper, opened new avenues for development [2] - The event emphasized the importance of mutual learning and skill enhancement among inheritors, contributing to market expansion and artistic growth [2][3] - Training programs have been established to support local artisans, resulting in increased income and skill development for over 100 local craftsmen [3] Group 3: Economic Impact - The event attracted over 70,000 visitors, indicating strong public interest in ICH [5] - The "Summer Shopping Month" for ICH in Xinjiang generated over 1.5 billion yuan in sales through live streaming [5] - The popularity of ICH products, such as Edale silk and Hetian jade carvings, highlights the commercial potential of traditional crafts [4][5]

"非遗+展演""非遗+科技""非遗+购物"……8月15日至19日，由文化和旅游部、新疆维吾尔自治区人民政 府联合主办的2025"新疆是个好地方"非遗援疆主题展示活动（以下简称"主题活动"）在新疆和田地区举 行。非遗舞韵、非遗市集、非遗手作、非遗研学、云上非遗等各具特色，生动展示新疆、新疆生产建设 兵团和其他25个省份非遗保护传承及交流合作成果，推动非遗融入现代生活。 当前，我国建立了国家、省、市、县四级非遗代表性项目名录体系，系统性保护各地区各民族优秀传统 文化，非遗也成为促进各民族交往交流交融、铸牢中华民族共同体意识的载体和纽带。主题活动已连续 举办5年，共1450位传承人参与，展出1217项非遗代表性项目。 山西省级非遗代表性项目民间绣活（繁峙晋绣）以花色繁多、色彩艳丽、粗犷豪放为特点。"这里的刺 绣技艺无法刺绣小件作品，我们将晋绣细腻的针法传授给绣娘，解决了这个问题。"繁峙晋绣省级代表 性传承人贺志坚说。 设计文创、创作新品、合作销售……10年来，在繁峙晋绣传承人的帮助下，"百余名新疆绣娘每年增收 超2万元，她们可以在做绣品的同时照顾家庭。"贺志坚说。 "在'家门口'就能与这么多非遗技艺亲密接触，特别幸 ...

中新社新疆和田8月16日电 (记者 应妮)行走在新疆和田约特干故城，捧一杯非遗联名奶茶，闻着烤包子 的香味，看着皮影戏、川剧变脸轮次上演，听着广西山歌、内蒙古马头琴的余韵悠长，再亲手做一张木 版年画为自己求个万事顺意。这正是市民游客在2025"新疆是个好地方"非遗援疆主题展示活动现场的写 照。 此次活动主会场在约特干故城，15日开幕。来自新疆维吾尔自治区、新疆生产建设兵团和其他25个省 (区、市)的435项非遗代表性项目、383位非遗代表性传承人共聚，参展省市和参展项目规模均为历届最 大。 在现场可以感受到非遗对各民族交往交流交融的促进作用。包括北京市的景泰蓝制作技艺作品《风吹百 合香》、福建省的厦门珠绣作品《福满家园》、山东省的淄博刻瓷作品《和合共生》等在内的52件非遗 互赠作品，传达了各省(区、市)与新疆和合共生、互鉴交流的美好寓意。 刘钟萍通过跟潮牌合作新年礼、给游戏定制主题年画，创作"解忧年画铺"品牌，用年轻人感兴趣的语言 和意境，对年画寓意做了年轻化的演绎。比如，用"脱单神器""行桃花运"解释传统的喜神"和合二仙"， 用"逢考必过的考神年画"解释传统的"状元及第"，用"实现一个亿小目标"解释财神爷， ...

Core Insights - The 20th China International Small and Medium Enterprises Expo is currently ongoing, featuring the 2025 Asia Time-honored Brands Exhibition with the theme "Inheritance, Innovation, Integration" [1] - The exhibition includes nearly 180 brands and organizations, covering a display area of 10,500 square meters, and features six major exhibition areas and seven special events [1][2] - The event aims to serve as a platform for the transformation and upgrading of traditional industries, showcasing how time-honored brands can leverage technology for innovation [2][3] Group 1: Exhibition Highlights - The exhibition features six major areas, including time-honored brands, intangible cultural heritage skills, chain franchises, IP licensing, international time-honored brands, and foreign trade products for domestic sales, attracting over 140 participating companies [2] - Notable brands include Chinese time-honored brands and well-known chain stores like Sam's Club and Miniso, with an expected attendance of over 30,000 professional visitors [2] - The event emphasizes the integration of "intangible cultural heritage + technology," showcasing how blockchain technology can help in the digital rights confirmation of time-honored brands [2][3] Group 2: Digital Transformation and Innovation - The launch of the "365-day non-stop" cloud exhibition platform is a significant technological highlight, utilizing AI for precise matching between buyers and suppliers [4] - The platform features "digital twin exhibition booths" to track consumer interaction data in real-time, aiding brands in optimizing their product structures [4] - Innovative products combining traditional elements with modern technology, such as Bluetooth earphones with Cantonese embroidery and sneakers inspired by lion dance, are attracting younger audiences [4] Group 3: Special Events and Future Prospects - The four-day exhibition will host seven special events, including policy guidance for Hong Kong, Macau, and Taiwan enterprises to expand domestic markets [5] - A white paper on the digital development of time-honored brands will be released, outlining upgrade paths in the context of new productive forces [5] - The exhibition aims to promote the extraction of new momentum from historical accumulation, enhancing cultural confidence and driving consumption upgrades [5]