Core Insights - The event "Xinjiang is a Good Place" showcased intangible cultural heritage (ICH) from Xinjiang and 25 other provinces, promoting the integration of ICH into modern life [1][3] - The theme of the event was "Cultural Enrichment of Xinjiang, ICH Adds Color," featuring 435 ICH representative projects and 383 ICH inheritors [1][3] - The event has been held for five consecutive years, with a total of 1,450 inheritors participating and 1,217 ICH projects exhibited [3] Group 1: Event Highlights - The event included various activities such as ICH performances, markets, workshops, and online exhibitions, showcasing the diversity of ICH [1] - Participants expressed excitement about the opportunity to engage with traditional crafts and learn about the richness of Chinese culture [1] - The event facilitated creative exchanges among inheritors, leading to innovative ICH products [1][2] Group 2: Collaboration and Learning - Collaboration between ICH inheritors from different regions, such as the integration of Foshan woodblock painting with Hetian mulberry paper, opened new avenues for development [2] - The event emphasized the importance of mutual learning and skill enhancement among inheritors, contributing to market expansion and artistic growth [2][3] - Training programs have been established to support local artisans, resulting in increased income and skill development for over 100 local craftsmen [3] Group 3: Economic Impact - The event attracted over 70,000 visitors, indicating strong public interest in ICH [5] - The "Summer Shopping Month" for ICH in Xinjiang generated over 1.5 billion yuan in sales through live streaming [5] - The popularity of ICH products, such as Edale silk and Hetian jade carvings, highlights the commercial potential of traditional crafts [4][5]

Group 1 - The theme activity "Cultural Enrichment of Xinjiang through Intangible Cultural Heritage" showcased 435 representative intangible cultural heritage projects and 383 inheritors, promoting the integration of intangible heritage into modern life [1][3] - The event attracted over 70,000 visitors, and the "Intangible Heritage Summer Shopping Month" in Xinjiang generated sales exceeding 1.5 billion yuan [5] - The event has been held for five consecutive years, involving 1,450 inheritors and displaying 1,217 representative intangible cultural heritage projects [3] Group 2 - The collaboration between different regions' intangible cultural heritage practitioners, such as the integration of Foshan woodblock painting with Hetian mulberry paper, has opened new avenues for development [2] - The training provided by Yangzhou to over 100 Hetian jade carving practitioners has resulted in the creation of numerous jade carving cultural products that are well-received by consumers [2] - The event featured interactive spaces like "Weaving Dreams," allowing visitors to experience the intricacies of intangible heritage through digital looms [3]

Core Viewpoint - The 2025 "Xinjiang is a Good Place" intangible cultural heritage (ICH) aid exhibition event showcases the integration and promotion of various ethnic cultures through ICH, highlighting the significance of cultural exchange and collaboration among different regions in China [1][3]. Group 1: Event Overview - The main venue for the event is the ancient city of Yotkan in Hotan, Xinjiang, which opened on August 15, featuring the largest scale of ICH projects and representatives from 25 provinces and regions, with 435 ICH representative projects and 383 inheritors participating [1][3]. - The event emphasizes the role of ICH in fostering interaction and integration among different ethnic groups, with 52 ICH exchange works symbolizing harmonious coexistence and mutual learning among provinces [1][3]. Group 2: Cultural Innovations - The brand "Grandpa Does Not Brew Tea" launched an ICH collaboration in Yotkan, combining tea culture with the traditional Uyghur Adras silk dyeing technique, showcasing a blend of design and sensory experience [3]. - The collaboration features a tea product that incorporates elements from both Wuhan's paper-cutting and Uyghur silk patterns, reflecting a vibrant fusion of traditional heritage and modern culture [3]. Group 3: Youth Engagement - The newly opened Tianjin ICH Museum in Yotkan aims to engage young students, hosting over a thousand middle and primary school students daily for educational visits, thereby planting the seeds of cultural appreciation among the youth [6]. - The museum showcases various ICH projects, including Yangliuqing New Year paintings and clay figurines, contributing to a continuous cultural celebration in the region [6].

Core Insights - The 20th China International Small and Medium Enterprises Expo is currently ongoing, featuring the 2025 Asia Time-honored Brands Exhibition with the theme "Inheritance, Innovation, Integration" [1] - The exhibition includes nearly 180 brands and organizations, covering a display area of 10,500 square meters, and features six major exhibition areas and seven special events [1][2] - The event aims to serve as a platform for the transformation and upgrading of traditional industries, showcasing how time-honored brands can leverage technology for innovation [2][3] Group 1: Exhibition Highlights - The exhibition features six major areas, including time-honored brands, intangible cultural heritage skills, chain franchises, IP licensing, international time-honored brands, and foreign trade products for domestic sales, attracting over 140 participating companies [2] - Notable brands include Chinese time-honored brands and well-known chain stores like Sam's Club and Miniso, with an expected attendance of over 30,000 professional visitors [2] - The event emphasizes the integration of "intangible cultural heritage + technology," showcasing how blockchain technology can help in the digital rights confirmation of time-honored brands [2][3] Group 2: Digital Transformation and Innovation - The launch of the "365-day non-stop" cloud exhibition platform is a significant technological highlight, utilizing AI for precise matching between buyers and suppliers [4] - The platform features "digital twin exhibition booths" to track consumer interaction data in real-time, aiding brands in optimizing their product structures [4] - Innovative products combining traditional elements with modern technology, such as Bluetooth earphones with Cantonese embroidery and sneakers inspired by lion dance, are attracting younger audiences [4] Group 3: Special Events and Future Prospects - The four-day exhibition will host seven special events, including policy guidance for Hong Kong, Macau, and Taiwan enterprises to expand domestic markets [5] - A white paper on the digital development of time-honored brands will be released, outlining upgrade paths in the context of new productive forces [5] - The exhibition aims to promote the extraction of new momentum from historical accumulation, enhancing cultural confidence and driving consumption upgrades [5]