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京东五金城发布11.11全周期战报 自营入仓成交额同比增长100%
Zhong Guo Xin Wen Wang· 2025-11-12 14:00
"生产端与市场端像隔着一条河",这是新界泵业常务副总裁桂建辉对水泵行业传统流通模式的印象。如 今,通过与京东工业的合作,"我们正系统性地解决流通与服务中的核心痛点"。桂建辉表示,新界泵业 通过与京东工业的合作,触达了更多的企业客户和场景,让更多客户享受到便捷、可靠的正品供应与服 务的同时,实现了销量的持续增长。在参加京东11.11媒体开放日连线时,桂建辉表示。今年11.11,京 东五金城新界泵业产品成交额实现了同比近100%的增长,企业用户数更是同比增长146%。 无数个新界的故事在今年京东工业11.11上演,超级供应链上的京东11.11,为消费者提供了更多又好又 便宜的商品和服务,在优势业务及创新业务上获得了高质量的增长。面向中小企业和个人用户的一站式 五金工业品采购服务平台京东五金城发布今年11.11整体战报,多项数据再创新高,自营入仓品成交额 同比增长100%,用户数增长近50%,超过210个细分品类成交额同比增长超200%,带动1778个工业品品 牌成交额倍增,京东五金城采销直播间推出的直播比价吸引了大量用户,直播间观看人数和成交金额均 取得了超10倍的同比增长。 极致价格承诺打造五金工业品线上采购最 ...
工业品行业迎来“超级供应链”时代
Core Insights - The trend of online, centralized, and intelligent procurement of industrial products has become increasingly significant during this year's "11.11" shopping festival [1] - JD's self-operated hardware city saw a 123% year-on-year increase in transaction volume, with over a hundred subcategories experiencing transaction growth exceeding three times [1][2] - The digitalization of production processes, exemplified by Delixi Electric's nearly fully automated factory, highlights the importance of smart management systems in enhancing production efficiency [1][2] Group 1: Industrial Procurement Trends - The number of enterprise customers for Delixi Electric increased by 58% during "11.11," with average transaction value rising by 172% [2] - JD's "super supply chain" integrates digital and physical supply chain systems, redefining the procurement experience for industrial products [2][4] - The traditional procurement model is plagued by issues such as fragmentation and lack of transparency, making it difficult for companies to find reliable suppliers [2][4] Group 2: Quality Assurance and Standardization - JD Industrial launched the "China Industrial Product Non-Fake Action" to combat the trust crisis in industrial procurement, promising a "tenfold compensation" for counterfeit products [4] - A full traceability system has been established, ensuring product quality and providing data for supply chain optimization [4] - The "Mercator" standard product library was created to address the issue of inconsistent product naming and coding, facilitating easier procurement [5][7] Group 3: Efficiency and Cost Reduction - The "Mercator" system has significantly reduced the workload for procurement teams, allowing a small number of employees to handle tasks previously requiring many [8][9] - JD's platform enables a large group to complete a procurement process worth approximately 20 million yuan in a single interaction, streamlining operations [9] - The introduction of flexible delivery options, such as "京准达" and "及时达," addresses the urgent procurement needs of industrial clients [9][10] Group 4: Future Innovations - JD Industrial is exploring the application of industrial large models to enhance product selection and recommendations [10] - The integration of location-based services (LBS) technology allows for precise order distribution based on customer location and service ratings [10] - The ongoing development of a comprehensive digital supply chain aims to simplify industrial procurement, making it as easy as purchasing consumer goods [10]