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十五运会广东赛区执委会举行新闻发布会 体育为媒,塑造城市“性格”
Ren Min Ri Bao· 2025-11-15 22:09
肇庆展台展示了曾作为国礼赠送给外宾的"美洲狮"轮滑鞋,彰显本土体育制造实力。赛事期间,观众凭 全运会票根可享受当地多个景区优惠。"我们把端砚雕刻、历史名人等文化符号融入体育产品设计,让 游客在观赛之余感受肇庆的文化底蕴。"肇庆市文化广电旅游体育局副局长曾善杰说。 清远城市形象推广大使樊甜琪介绍:"除了清远鸡,我们的漂流和龙舟赛也已成为城市新标签。"全运会 期间,运动员和游客持有效证件可享景区优惠,百余家本地商户联合推出特色旅游套票,助力文体旅消 费升温。 "一杯工夫茶,一局黑白棋",潮州将这一生活图景生动再现。作为全国围棋之乡,当地不断推动围棋走 向大众。"我们融合英歌舞、工夫茶等非遗项目,拓展围棋的休闲与文旅价值。"潮州市副市长周茹茵表 示。 11月15日,第十五届全运会广东赛区执委会在主新闻中心举行"城市体育性格"专题新闻发布会。广州、 汕头、肇庆、清远、潮州等市政府代表通过实物展示、现场讲解等形式,集中呈现各地依托特色体育文 化与产业打造的城市新名片,展现粤港澳大湾区多元融合、各具魅力的风貌。 发布会现场气氛热烈,各城市展台前人潮涌动。广州展台推出的十五运纪念球备受关注。这套纪念品由 19颗乒乓球组成, ...
体育为媒,塑造城市“性格”
Ren Min Ri Bao· 2025-11-15 21:51
Core Insights - The 15th National Games in Guangdong showcased the unique sports culture and industries of various cities, highlighting the diverse and charming aspects of the Guangdong-Hong Kong-Macao Greater Bay Area [1][2] Group 1: Event Highlights - The event featured representatives from cities like Guangzhou, Shantou, Zhaoqing, Qingyuan, and Chaozhou, who presented their local sports culture through physical displays and explanations [1] - Guangzhou's exhibition included a commemorative set of 19 table tennis balls, each representing a city in the Greater Bay Area, symbolizing collaboration and development among the cities [1] - Shantou's local enthusiasm for surfing was evident, with a surge in participation in surfing classes and the establishment of surfing clubs in schools [1][2] Group 2: Cultural Integration - Zhaoqing showcased roller skates that were once presented as national gifts, emphasizing local manufacturing capabilities and integrating cultural symbols into sports product design [2] - Qingyuan promoted its local specialties, such as Qingyuan chicken, alongside its rafting and dragon boat racing, establishing new city identities [2] - Chaozhou highlighted its heritage through Go chess and traditional elements like Kung Fu tea, aiming to broaden the appeal of Go to the public [2] Group 3: Economic Impact - The event encouraged local tourism by offering discounts at various attractions for attendees, enhancing the cultural and sports tourism experience [2] - Over a hundred local businesses collaborated to launch special tourism packages, stimulating consumption in the cultural and sports sectors [2]
广交会叠加全运会 湾区燃动体育产业新活力
Core Insights - The 138th Canton Fair is showcasing the global appeal of Chinese sports manufacturing, with significant interest in fitness equipment and related products as the 15th National Games approaches [1] Group 1: Event Highlights - The fitness equipment exhibition area is bustling, with a 30% increase in European customer visits compared to last year, indicating strong international interest [2] - A notable order of 4,000 units for a smart running machine was placed by a European buyer after a half-hour trial [2] - The event has seen a surge in orders from long-term clients, with one company expecting a transaction value in the hundreds of thousands of yuan for a large order of diving equipment [3] Group 2: Company Performance - Companies like Dongxing Julong Cultural Sports Goods Co. are experiencing a shift in market dynamics, with a growing number of Asian orders despite a previously European-focused strategy [4] - The integration of technology in products, such as the AI quality inspection system for table tennis balls, is enhancing product appeal and market competitiveness [6] - The introduction of high-performance artificial turf designed for equestrian events demonstrates the innovative capabilities of companies like Aosen Co., which are adapting to specific sports requirements [7] Group 3: International Engagement - International buyers, including those from Zimbabwe, are impressed by the development of table tennis in China, highlighting the global influence of Chinese sports products [5] - The experience of producing mascots for major sports events is enhancing the credibility of companies like Guangdong Hayidai Toy Co. in international markets [8]