Core Viewpoint - The "Shenzhen Summer Shopping Season - 'Shuibei Summer'" event aims to enhance consumer engagement and promote the gold and jewelry industry in the Shuibei area, showcasing cultural experiences and innovative marketing strategies [3][4][16]. Group 1: Event Overview - The event runs from August 25 to September 15, lasting 22 days, featuring various activities that integrate culture, technology, and consumption [3][4]. - It is organized by multiple local government bodies and aims to create a comprehensive platform for cultural experiences, consumer engagement, and brand promotion [3][4]. Group 2: Industry Development - The Shuibei gold and jewelry industry has focused on digital empowerment, platform construction, design enhancement, brand cultivation, and cultural integration, leading to a comprehensive transformation [4][16]. - The area is home to over 9,000 gold and jewelry enterprises, with projected revenue exceeding 155 billion in 2024 [18]. Group 3: Consumer Engagement Activities - Various commercial entities, including 14 major shopping centers, are participating in the event, offering unique activities and promotions to attract consumers [5][7]. - Activities include free jewelry inspections, interactive exhibitions, and themed events to enhance the shopping experience [8][10]. Group 4: Cultural and Artistic Integration - The event features traditional craftsmanship demonstrations, art exhibitions, and cultural performances, highlighting the rich heritage of the Shuibei area [11][20]. - Special activities are planned around the Qixi Festival, including romantic-themed promotions and DIY workshops for couples [10][12]. Group 5: Marketing and Promotion Strategies - A "Treasure Map" will be released to guide consumers through the event, detailing participating merchants and promotional activities [12][14]. - The event encourages consumer participation through a "Treasure Hunt" initiative, offering rewards for engagement [14][20]. Group 6: Infrastructure and Service Enhancements - Continuous upgrades to infrastructure, including transportation and public facilities, are being made to support the high-quality development of the industry [16][20]. - The "Shuibei Jewelry You Buy, I Inspect" initiative has serviced over 10,000 batches since its launch, ensuring product quality and consumer trust [20].

Core Viewpoint - The 2025 Beijing International Cultural and Tourism Consumption Expo showcased the integration of cultural heritage and tourism elements, with the Fengtai exhibition area standing out for its unique design and rich content [1][2]. Group 1: Fengtai Exhibition Highlights - The Fengtai exhibition area featured the theme "Places with FENG," creatively merging local characteristics with cultural tourism elements [1]. - The intangible cultural heritage experience area allowed visitors to engage with traditional crafts, such as making colorful lacquer fans and learning paper-cutting techniques, which attracted significant participation [1]. - The aerospace technology interactive area was particularly popular among children and tech enthusiasts, offering a mixed-reality experience that allowed attendees to explore space and interact with spacecraft [1]. Group 2: Cultural and Creative Products - The "Fengtai Gifts" cultural and creative area was bustling, featuring products like the "Lotus Pond" themed items and the "Lion Incense Burner" that integrates historical imagery into modern home decor [2]. - Interactive activities, such as naming new cultural products, were conducted, enhancing visitor engagement and promoting local creative brands [2]. - The exhibition served as a platform for collaboration among various enterprises, including major commercial players and cultural technology firms, fostering a "culture + technology + consumption" ecosystem [2]. Group 3: Future Development Plans - Fengtai's cultural tourism sector aims to leverage the expo as a catalyst for ongoing integration of flowers, intangible heritage, and aerospace resources, linking various industries such as commerce, education, and sports [3]. - The goal is to create a new cultural tourism model that combines new consumer products with innovative consumption scenarios, enhancing service offerings and promoting local brands on a broader stage [3].