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市集、咖啡馆、餐饮店…假期民宿“热”形成“共生经济圈”
Sou Hu Cai Jing· 2025-10-02 15:00
(央视财经《经济信息联播》)这个假期,民宿不再只是住宿场所,更带来了持续性的消费流量。热门 民宿可以有效链接周边范围内的市集、咖啡馆、餐饮店等,带来更多客流,一种民宿与周边业态的"共 生经济圈"正在形成。 西岸梦中心位于上海徐汇滨江,国庆中秋假期这里举行各类快闪店,还有非遗市集、水岸光影等丰富的 活动,吸引了许多游客来到这里,充分感受工业遗存与现代生活美学交融的生活方式。 游客:我就住在附近的民宿,所以走过来很近,看到这边很热闹。这个市集里有一些非遗产品。买了发 夹,还有一个小手绳。 上海"唐韵中秋"游园会项目负责人 施黎成:国庆中秋假期我们现在一天有8000余人次的客流量,销售 相较平时的门店也会翻一番。会有一些主题的光影秀,希望有更多文化的气息能够传递到消费者心中。 在热门民宿聚集区域,相邻的咖啡馆也成为直接受益者。在德清莫干山的一家咖啡馆内,上午刚开门不 久已经迎来了一轮客流高峰。据店长介绍,这些客人大多是刚从旁边民宿出来的游客,他们会选择先来 喝杯咖啡,再开始一天的行程。 浙江德清某咖啡店店长 俞奥:国庆假期期间,我们每天的人流量是一千多人,比平时的话会多30%到 40%,营业额会比平时多20%到30 ...
文旅部:落实好离境退税政策,增加非遗产品、文创产品、消费类电子产品供给
Bei Jing Shang Bao· 2025-09-17 09:48
北京商报讯(记者 关子辰 牛清妍)9月17日,在国务院新闻办公室举办的新闻发布会上,文化和旅游部 产业发展司司长缪沐阳表示,文化和旅游已经成为人民美好生活的刚需,逐渐成为主导型消费。下一 步,文化和旅游部将重点做好产品更新增加新供给、活动创新赋能新场景、业态焕新满足新需求和服务 贴心扩大入境游四方面工作。 其中,在扩大入境游方面,文化和旅游部将持续提升入境旅游服务便利化水平,开展"你好!中国"国家 旅游形象海外推广及"欢乐春节"等活动,提高优质文旅资源的海外知名度和吸引力。丰富入境旅游产 品,增加适合入境游客的特色旅游路线。落实好离境退税政策,推动在境外游客集聚区域增设退税商 店,增加非遗产品、文创产品、消费类电子产品供给,推广"即买即退"措施,吸引更多境外游客来华旅 游、购物。我们最近指导有关出行平台上线文旅场景退税商店的位置信息,目前已在上海率先投入应 用。 ...
上半年游客总花费突破5600亿元
Guang Xi Ri Bao· 2025-07-31 01:49
Core Insights - The tourism sector in Guangxi is experiencing significant growth, with total visitor numbers increasing by 10.7% year-on-year and total spending rising by 12.4%, exceeding 560 billion yuan, highlighting the importance of cultural and tourism consumption as a key driver of economic growth [1] - A series of policies, including the "Guangxi Tourism Year" initiative and various promotional activities, have been implemented to stimulate consumer spending and enhance the integration of culture and tourism with other industries [1][2] - The night economy and inbound tourism are emerging as new growth highlights, with inbound overnight visitors reaching 904,400, a 75.1% increase, and total spending from these visitors amounting to $331 million, a 77.5% increase [2] Policy Initiatives - Guangxi has launched 12 policies to activate consumer potential, including a three-day ticketing system for scenic spots and cultural benefit cards, alongside 22 themed activities to promote tourism [1] - The "Vibrant Night Guangxi" carnival and the introduction of an official IP character have contributed to the rise in nighttime cultural and tourism consumption [2] Market Environment - The consumer environment is improving, with a 13.5% decrease in tourism complaints compared to the previous year, indicating effective measures against issues like "unreasonably low-priced tours" [2] - The promotion of intangible cultural heritage and smart services has further stimulated consumer spending, with significant participation in related events and the development of a smart tourism platform [2] Future Outlook - Guangxi plans to continue deepening the integration of culture and tourism, focusing on innovation in consumer experiences and service upgrades to position the tourism industry as a strong engine for high-quality economic development [3]
十部门:支持各地举办村跑、村舞、村BA、村歌等富有乡情乡韵的“村字号”活动
news flash· 2025-07-27 02:14
Group 1 - The core viewpoint of the article emphasizes the promotion of agricultural product consumption through various cultural and recreational activities in rural areas [1] - The initiative supports local governments in organizing village-themed events such as village runs, dances, and songs to enhance community engagement and showcase local culture [1] - The plan includes organizing food tasting events and intangible cultural heritage (ICH) fairs to promote rural tourism and consumption [1] Group 2 - The "Cultural Enrichment of Villages" action aims to create cultural art villages, such as painting villages and kite villages, to foster creativity and cultural products [1] - The initiative encourages the establishment of "Village Art Workshops" to produce and promote cultural creative products [1] - The overall goal is to enhance the rural consumption landscape by integrating cultural heritage and local traditions into economic activities [1]
从产品到用户:电商行业的破局之路与未来展望
Jin Tou Wang· 2025-07-21 03:36
Group 1 - The core viewpoint of the articles discusses the contrasting development paradigms of product standardization and user service standardization in the e-commerce industry, highlighting their impacts on business survival and growth [1][2][3] - Product standardization allows for rapid scaling and market capture but leads to challenges such as user growth stagnation due to service homogenization [1][2] - User service standardization enhances customer loyalty and willingness to spend through tailored services, but its highly customized nature makes it difficult to replicate on a larger scale [2][3] Group 2 - The e-commerce industry is experiencing intense competition, with leading platforms facing user growth slowdowns and rising customer acquisition costs, while emerging platforms struggle with funding and resources [2][3] - There is a need for the e-commerce sector to innovate by integrating the advantages of both product and user service standardization, potentially through creative exploration of user service standardization [3][4] - The platform "Youlin Yijia" is attempting to innovate in this space by focusing on unique local products and providing precise services, aiming for sustainable growth rather than rapid expansion [3][4] Group 3 - The membership system of "Youlin Yijia" is designed to enhance service precision by restricting access to specific channels, ensuring a focus on genuinely compatible user groups [4] - The platform plans to expand its product and service coverage gradually, maintaining the core advantages of user service standardization while overcoming its limitations [4] - The future of the e-commerce industry is expected to prioritize user needs and service value, emphasizing a user-centric approach to thrive in competitive markets [4]
上海打造“买、验、退”综合体验满意的离境退税标杆城市 中心城区离境退税商店将全覆盖
Jie Fang Ri Bao· 2025-07-08 01:45
Group 1 - The Shanghai Municipal Commission of Commerce and six other departments have jointly developed the "Shanghai Action Plan for Optimizing the Departure Tax Refund Consumption Environment (2025-2027)" to establish Shanghai as a benchmark city for departure tax refunds with a well-structured network of outlets, diverse product offerings, and excellent customer service [1] - By 2027, the plan aims to have over 3,000 departure tax refund stores and more than 10,000 outlets, with over 80% of stores offering "buy and refund" services and over 80% of commercial hubs having centralized refund service points [1] - The departure tax refund consumption scale is expected to quadruple compared to 2024, with the share of domestic brand tax refund sales increasing to over 30% [1] Group 2 - The plan includes increasing the supply of high-quality domestic brand products, such as time-honored brands, smart products, intangible cultural heritage products, and sports goods [2] - The convenience of departure tax refunds will be enhanced by installing smart terminals, expanding refund channels, and introducing verification convenience measures [2] - The action plan specifies that foreign travelers can apply for departure tax refunds if they purchase tax refund items worth 200 yuan in the same store on the same day, with the cash refund limit for "buy and refund" raised to 20,000 yuan [2]
辽宁省促消费工作视频会议召开 多举措激发消费活力冲刺 "双过半"
Shang Wu Bu Wang Zhan· 2025-06-12 15:16
Core Viewpoint - The provincial commerce department emphasizes the importance of promoting consumption to support economic growth and achieve the "double over half" target for the first half of the year [1][2]. Group 1: Policy Implementation - Local governments are urged to enhance political awareness and recognize the significance of promoting consumption amidst complex economic conditions [2]. - The implementation of six policies aimed at boosting consumption and measures for high-quality economic development is crucial [2]. - There is a focus on increasing policy awareness among businesses and consumers through extensive communication and ensuring timely policy execution [2]. Group 2: Consumer Engagement Initiatives - The promotion of "old for new" activities is prioritized to stimulate market demand and increase consumer participation [2]. - The expansion of the outbound tax refund policy is highlighted, with an emphasis on attracting foreign tourists to consume local products [2]. - The integration of AI technology into physical commerce is encouraged to enhance consumer experiences and modernize shopping environments [2]. Group 3: Safety and Collaboration - Safety production work is emphasized, with a call for improved supervision and a mechanism for problem identification and resolution [2]. - The integration of domestic and foreign trade is a focus, with efforts to identify promising enterprises and quality products for collaboration [2]. - The meeting included experience sharing from various cities, indicating a collaborative approach to promoting consumption [3].
分类推进帮扶产业提质增效
Jing Ji Ri Bao· 2025-06-09 21:47
Core Viewpoint - The recent meeting emphasized the need to consolidate and expand poverty alleviation achievements while transitioning to normalized support, aiming to prevent large-scale poverty recurrence and enhance the endogenous motivation of impoverished areas through industrial support [1] Group 1: Industrial Support and Development - The main source of support industries comes from poverty alleviation industries, which have increasingly become the core of rural revitalization [1] - The rural per capita disposable income in 832 poverty-stricken counties increased from less than 4,000 yuan in 2012 to 17,522 yuan in 2024, significantly contributed by support industries [1] - Various regions have developed characteristic planting and breeding industries, agricultural product processing, and rural tourism, promoting employment and income growth through industrial chain extension [1] Group 2: Challenges in Industrial Support - Issues such as insufficient planning precision and misalignment of support projects with regional resources have led to inefficient investments [2] - The lack of a well-developed mechanism for technology specialists and inadequate digital infrastructure coverage hinder the cultivation of vocational farmers' skills [2] - There are challenges in ensuring contract fulfillment in order agriculture and a lack of shared risk mechanisms, making it difficult to sustainably enhance farmers' income [2] Group 3: Strategies for Improvement - Emphasizing the need for precise infrastructure adaptation, focusing on regional storage and cold chain logistics to enhance agricultural product circulation [2] - Establishing a dual selection mechanism for technology specialists and creating county-level talent hubs to facilitate the transformation of research into practical applications [3] - Implementing a sustainable benefit-sharing mechanism in ecological agriculture through transparent distribution frameworks and risk compensation agreements [3]
高质量建设共富市集促进农产品销售的建议
Sou Hu Cai Jing· 2025-06-03 06:15
Core Viewpoint - The construction of high-quality "common prosperity markets" is a key initiative for rural revitalization, aimed at enhancing agricultural product sales and directly increasing farmers' income while narrowing the urban-rural gap [1][3]. Group 1: Market Construction and Economic Impact - The strategy integrates market construction with social welfare, achieving a balance between economic efficiency and social equity [1]. - The "short-chain system" reduces the circulation links of agricultural products from 6-8 to 2-3, resulting in a 35% income increase for farmers and an 18% decrease in urban fresh food prices [3]. - The establishment of a digital infrastructure, such as a "digital ID" for agricultural products, is projected to enhance sales conversion rates by over 20% [16][17]. Group 2: Social Relationships and Community Engagement - The integration of blockchain traceability and community trust mechanisms has increased consumer repurchase rates to 73%, compared to 41% through traditional channels [4]. - Initiatives like the "Silver-Youth Mutual Assistance Post" facilitate knowledge transfer between older and younger farmers, improving sales conversion rates by 2.4 times [5]. - The establishment of community markets enhances social trust and reduces poverty incidence, fostering entrepreneurial spirit among rural populations [17]. Group 3: Governance and Operational Models - A multi-stakeholder collaborative platform has been created, combining government oversight, enterprise operation, cooperative participation, and community evaluation, achieving a 91% success rate in resolving price disputes [6]. - The "common prosperity market" serves as a resilient urban model, with a standardized market network handling 37% of community supply tasks during emergencies [6]. Group 4: Cultural and Value Creation - The development of cultural products and experiences, such as the "24 Solar Terms Brewing Experience," has attracted 28% of young consumers, revitalizing traditional crafts [7]. - The integration of local cultural elements into market design has made certain markets cultural landmarks, with visitor spending accounting for 45% of total sales [7]. Group 5: Future Strategies and Projections - The implementation of the proposed strategies is expected to double the number of rural community organizations by 2027 and increase local cultural product SKUs by 150% [11][12]. - The establishment of a "market community" trust mechanism and the development of a three-tier brand system are critical for enhancing social capital and cultural value [10][14].
2024年文化贸易总额达1.4万亿元!多部门热议合力助推文化抢滩全球新蓝海
Core Viewpoint - The development of the digital economy presents significant opportunities for China's cultural export trade, emphasizing the need for high-quality development in foreign cultural trade through technological advancements and collaboration among various sectors [1] Group 1: Cultural Export Trade Growth - China's cultural export enterprises are strengthening, particularly in sectors like online gaming, web series, and online literature, which have produced leading companies that are vital to cultural exports [1] - The total cultural trade volume in China is projected to reach 1.4 trillion yuan in 2024, with digital elements in cultural trade, such as online games and audiovisual content, exceeding 370 billion yuan, accounting for 25.8% of the total [1] Group 2: Policy and Infrastructure Support - The Ministry of Culture and Tourism has established 13 national-level cultural trade bases to provide policy consultation, legal assistance, and financial support, facilitating a nationwide cultural trade network [2] - The Ministry has organized 14 promotional events, generating over 500 million yuan in transaction volume for cultural products through cross-border e-commerce [2] Group 3: Key Development Areas - The three critical areas for promoting foreign cultural trade are content development, channel construction, and nurturing key players in the industry [2][3] - The National Radio and Television Administration supports various cultural industries through funding and training, aiming to enhance international market outreach [3] Group 4: Regional Development and Policy Initiatives - Shenzhen's foreign cultural trade revenue accounted for one-sixth of the national total, leading the country in this sector [4] - The city has implemented several regulations to create a stable business environment, focusing on the integration of digital technology and culture [4] - Future efforts will concentrate on optimizing support policies, improving the external openness of the cultural sector, and enhancing the infrastructure for cultural trade [4]