今年春节，老外扎堆"入华过年"成为一大亮点。机场里，拖着箱子的外国游客特别多，跨越山海"赶春 运"为的就是体验一次正宗的中国年味。 国家移民管理局预测，春节假期中国口岸日均出入境人员将超205万人次，同比增长14.1%。订票平台 数据显示，外国游客春节来华机票预订量同比激增超4倍。他们的"年味打卡地图"几乎覆盖全国，尤其 偏爱广东。 携程公布的数据显示，2026年春节期间，广东省入境游订单同比增长40%。广州新春灯会、深圳华强 北、佛山岭南新天地、汕头小公园附近美食街……不少金发碧眼的外国"面孔"穿梭在广东各地的商圈景 点、街头巷尾，逛庙会、买广货、吃美食，沉浸式体验中国春节。 作为中国文旅市场的重要客源地与入境目的地，广东自2023年起持续领跑全国入境游市场。2025年更是 接待入境游客超9000万人次，旅游外汇收入超2000亿元，分别同比增长38%、54%。究竟是什么让广东 成为全球游客的宠儿？ "到广东过春节"成体验"鲜活中国"的窗口 随着"中国行"热度不减，近年来海外社交媒体上逐渐兴起了一个"Becoming Chinese"的话题。外国网友 自发晒出自己的"中式生活清单"，从吃中餐、喝中国茶，到玩中 ...

今年春节，老外扎堆"入华过年"成为一大亮点。机场里，拖着箱子的外国游客特别多，跨越山海"赶春 运"为的就是体验一次正宗的中国年味。 国家移民管理局预测，春节假期中国口岸日均出入境人员将超205万人次，同比增长14.1%。订票平台 数据显示，外国游客春节来华机票预订量同比激增超4倍。他们的"年味打卡地图"几乎覆盖全国，尤其 偏爱广东。 携程公布的数据显示，2026年春节期间，广东省入境游订单同比增长40%。广州新春灯会、深圳华强 北、佛山岭南新天地（301277）、汕头小公园附近美食街……不少金发碧眼的外国"面孔"穿梭在广东各 地的商圈景点、街头巷尾，逛庙会、买广货、吃美食，沉浸式体验中国春节。 作为中国文旅市场的重要客源地与入境目的地，广东自2023年起持续领跑全国入境游市场。2025年更是 接待入境游客超9000万人次，旅游外汇收入超2000亿元，分别同比增长38%、54%。究竟是什么让广东 成为全球游客的宠儿？ 随着"中国行"热度不减，近年来海外社交媒体上逐渐兴起了一个"Becoming Chinese"的话题。外国网友 自发晒出自己的"中式生活清单"，从吃中餐、喝中国茶，到玩中国风游戏、追中国历史题材电 ...

来到小陶村，你一定要逛一逛这里的"市集"。市集上不仅有各类手工文创，还有非遗产品，游客们还可以亲身体验一把，乡村文旅在这里融合"破圈"。 小陶村，是一个历史悠久的江南村落，从空中俯瞰，整个小陶村被天然水域分成五个部分，形成五福临村的格局。这里聚集了一批乡村创客，村咖、文创市 集、乡村音乐会等新业态兴起。在村子里，你可以去咖啡店喝上一杯现磨的咖啡，也可以静下来去书店看看，还有陶艺店和手作店，你能想到的吃喝玩乐， 在这里都能实现。 这两年，当地引入了"大学小镇"的模式，小陶村提供场地和装修，大学带来专业人才，双方一起给来村里创业的年轻人一次"折腾"的机会。 如今，18家文创、艺创类工作室相继入驻小陶村，同时引入民宿、窑烤面包等业态，一个颇具文艺和烟火气息的和美乡村初具规模。 现在的小陶村，每逢周末和节假日，都有不少游客过来游玩。游客多了，村民也得到了实惠，在家门口开民宿，卖卖自家种的土特产品，有的还给游客当起 了导游。在刚刚过去的2025年，这里累计吸引游客超3万人次，拉动消费300多万元。 品美食 赏非遗 山水田园间欢喜过大年 今年春节，乡村旅游持续升温，越来越多的游客将目光转向县域和特色村落，大家不再只是单纯 ...

Core Viewpoint - Recent initiatives by market regulation, commerce, cultural tourism, and consumer organizations aim to enhance consumer confidence and safety during the festive season, providing various subsidies and activities to promote spending and enjoyment [1]. Group 1: Market Regulation Initiatives - The newly revised "Food Recall Management Measures" emphasizes the responsibilities of food producers and market regulators, requiring them to establish and implement food recall management systems [4]. - The revised measures clarify the supervisory responsibilities of market regulation departments at different levels, ensuring effective oversight of food recalls and handling [5]. - The new regulations introduce a tiered recall system based on the severity of food safety hazards, adjusting recall initiation times to 24, 36, and 48 hours to improve risk management [5]. - Increased penalties for non-compliance with recall procedures are included, targeting various stakeholders involved in food distribution and sales [5]. Group 2: Consumer Subsidies in Commerce - The Sichuan Provincial Government announced a vehicle replacement subsidy program for 2026, offering up to 20,000 yuan for consumers who trade in old vehicles [11]. - The subsidy program includes two categories: "scrap replacement" and "trade-in replacement," with specific eligibility criteria for vehicles based on registration dates and types [11][12]. - In addition to vehicle subsidies, a new round of consumer subsidies for home appliances and digital products has been introduced, with specific guidelines for eligible products and subsidy amounts [13][14]. Group 3: Cultural and Tourism Activities - The "Thousand Dragons and Lions Dance for the New Year" cultural event in Sichuan features over 2,000 cultural activities, showcasing traditional performances and local heritage [18][23]. - The event includes a variety of performances from different regions, integrating local cultural elements and promoting community engagement [19][20]. - The cultural activities aim to enhance tourism and consumer engagement during the festive season, with a focus on traditional crafts and local products [22][23]. Group 4: Consumer Safety Tips - Consumer organizations across twelve regions have issued safety tips for the 2026 Spring Festival, advising against excessive packaging and promoting the purchase of safe, quality products [26][27]. - Recommendations include using reputable e-commerce platforms, practicing food safety, and ensuring compliance with travel service regulations to avoid scams [27][28]. - Consumers are encouraged to document transactions and seek assistance in case of disputes, emphasizing the importance of consumer rights protection [28].

Core Insights - The event "ONE物潮汇六态.金凤首秀启新程" in Yinchuan, Ningxia, focuses on "first-release economy" and integrates various sectors including commerce, culture, tourism, exhibitions, agriculture, sports, and liquor [1][2] - The event features a unique "show and sell" model, allowing consumers to purchase showcased products immediately, which effectively stimulates shopping enthusiasm [1] Group 1 - The event marks the beginning of a series of consumer promotion activities in the Jinfeng District, featuring a vibrant atmosphere with performances and promotional activities [1] - A promotional video and various performances highlight the cultural and commercial appeal of the Jinfeng District, showcasing its unique charm [1] - The event includes nearly 20 first-store brands across categories such as women's wear, men's wear, children's wear, and sports, enhancing the shopping experience [1] Group 2 - The event serves as a practical demonstration of a "policy + activity" and "online + offline" consumption promotion model [2] - The Jinfeng District plans to collaborate with key commercial enterprises to launch over 40 unique activities, including traditional lion dances and themed parades, alongside government initiatives like car purchase subsidies and home appliance vouchers [2]

Group 1 - The traditional markets in Shenyang are experiencing a bustling atmosphere as the Spring Festival approaches, with various locations like Puhua Market and Baita Market attracting large crowds [1] - The markets feature a wide array of products, including traditional items such as spring couplets, frozen goods, and fresh produce, appealing to local shoppers [1] - Non-heritage products like handmade paper-cut window decorations and traditional sugar paintings are also gaining popularity, especially among younger consumers [3] Group 2 - The vibrant market scene reflects the cultural significance of the Spring Festival, showcasing the warmth and flavors of Chinese New Year [3]

近年来，贵州积极推动非遗产业化，支持将"指尖技艺"转化为特色经济。贵州省文旅部门已建设40个省 级非遗工坊示范点，认定500多家非遗工坊，带动约4万名群众就近就业，实现产值26亿元，并保持持续 增长态势。 非遗工坊作为传承与经营相结合的平台，在助力乡村振兴中扮演重要角色。民革贵州省委会在调研中发 现，目前工坊发展仍面临一些挑战：类型多样却缺乏分类指导，同地区同质化竞争明显；过度依赖景区 旅游流量，客源不稳定易导致经营波动。 为此，民革贵州省委会建议对非遗工坊实施分类指导，依据其特点划分为"民族区域定制型""面向市场 文创型""供应链半成品生产型"，并针对不同类型制定差异化发展路径，避免同质化竞争。同时，应推 动工坊拓宽销售渠道，摆脱单纯依赖景区客流的发展模式，鼓励走品牌化、标准化、差异化路线，并支 持有条件者探索"非遗出海"。 中新网贵阳1月30日电 (记者 周燕玲)贵州素有"文化千岛"的美誉，千百年来，各族群众在此创造了丰富 多彩的民族传统文化瑰宝。当前，贵州拥有各级非物质文化遗产代表性项目数千项，如何让这些文化瑰 宝不仅受认可，还能走进市场、带动发展，成为今年贵州省两会上不少代表委员关注的话题。 资料图： ...

Group 1 - The focus of the provincial representatives and committee members from Langfang is on accelerating economic development and contributing to the modernization of Hebei during the provincial two sessions [3][4] - The representatives are preparing proposals and suggestions based on extensive research and public opinion regarding key issues such as high-quality development and social concerns [3][4] - There is a strong emphasis on the need for talent acquisition in the context of the coordinated development of the Beijing-Tianjin-Hebei region, with calls for policy improvements to facilitate talent mobility [4] Group 2 - The integration of short videos and micro-dramas is proposed as a means to enhance the cultural tourism industry in Langfang, aiming to tell local stories and promote cultural heritage [4][5] - The representatives' suggestions cover a wide range of topics, including ecological protection, digital economy integration, and improving people's livelihoods, reflecting a commitment to both broader development goals and local concerns [5] - There is a collective commitment among the representatives to actively participate in discussions and contribute to the successful completion of the conference agenda [5]

Core Viewpoint - The local cultural and tourism bureau is organizing a showcase of traditional crafts and cultural products, emphasizing the integration of local heritage with modern consumer experiences [1] Group 1: Event Organization - The event will feature high-quality traditional crafts such as cloisonné and flower silk inlay, along with folk art related to the "New Year" culture, including flower lanterns, fabric art, and paper-cutting [1] - Various performances of national and provincial intangible cultural heritage projects will be held, including traditional activities like dragon dances and stilt walking, highlighting the city's rich cultural heritage [1] Group 2: Product Showcase and Promotions - Over 200 products from 25 selected projects, including intangible cultural heritage and creative cultural products, will be displayed and sold during the event [1] - Promotional activities such as limited-time discounts and blind box lotteries will be offered, allowing consumers to win tickets to local attractions and cultural gifts, enhancing the shopping experience [1] Group 3: Community Engagement - The local literary federation will organize daily calligraphy events during the festival, where renowned calligraphers will write spring couplets for the public [1] - A themed leisure exhibition space will be created in Xianghe County, showcasing local furniture industry characteristics while providing a comfortable resting area for citizens, merging sales and service functions [1]

Core Insights - The event "Zhiyin Hubei Super Cultural Tourism Day" and the 5th Hubei Intangible Cultural Heritage Carnival commenced in Wuhan, showcasing nearly 200 intangible cultural heritage projects and over 3,000 products, aimed at revitalizing the cultural tourism market during the Spring Festival [1][2] - A total of over 100 million yuan in consumer incentives were introduced, including 60 million yuan in consumer gift packages, 30 million yuan in ticket benefits, and 24 million yuan in "Super Cultural Tourism Day" vouchers [1] - The event utilized a "1+10+N" multi-channel live streaming strategy, featuring virtual hosts and multiple live streaming rooms to promote various cultural tourism products and experiences [1] Event Structure - The event adopted a "one main, multiple branches, and full-area linkage" model, with four sub-venues established in Huanggang, Jingzhou, Enshi, and Wuhan Wushang Mall [2] - Each sub-venue focused on local resources to create differentiated experiences, such as Huanggang emphasizing Dongpo culture and Huangmei opera, and Enshi showcasing Tujia and Miao intangible cultural heritage treasures [2] - The Wuhan sub-venue aimed to integrate "intangible cultural heritage + commerce," revitalizing traditional crafts within modern consumer contexts [2] Organizing Body - The event was organized by the Hubei Provincial Department of Culture and Tourism [3]