Group 1 - The number of inbound tourists in China is increasing due to optimized measures such as 240-hour visa-free transit and tax refunds for departing foreigners [1] - In Hunan, the Tianmen Mountain received 370,000 foreign tourists from 122 countries and regions in the first half of the year, marking a 10% year-on-year increase and a historical high for the same period [3] - In Shandong, the Weihai Economic and Technological Development Zone has transformed a 28,000 square meter lawn into a 27-hole standard footgolf course, attracting over 140 Korean tourists on its opening day [5] Group 2 - In Zhejiang, the Ningbo airport saw a 295% year-on-year increase in visa-free inbound travelers, with over 40,000 foreign travelers recorded in the first half of the year, an 87% increase [7] - The inbound tourism experience is evolving from mere sightseeing to a new phase of "cultural ritual consumption," with many foreign tourists engaging in traditional costume photography [8] - In Anhui's Xixinan Village, foreign tourists are experiencing Hanfu makeup and participating in intangible cultural heritage activities, such as fish lantern making, which includes learning about its history and craftsmanship [10]

Core Insights - The increase in inbound tourist numbers during the summer has led to a new trend in cultural tourism, where many foreign visitors are opting for traditional costume photography experiences in various scenic spots across China [1][6]. Group 1: Cultural Experience - Foreign tourists are engaging in traditional Chinese costume experiences, such as wearing Hanfu, which enhances the sense of ceremony and enjoyment during their travels [6]. - This cultural interaction provides foreign visitors with a new perspective on China, while simultaneously boosting the business of nearby Hanfu photography shops [6][9]. Group 2: Economic Impact - The influx of foreign tourists participating in traditional costume experiences has resulted in increased revenue for local businesses, with some shops receiving nearly a hundred groups of tourists annually [8]. - The experience not only generates direct income but also extends the duration of foreign tourists' stays, leading to increased spending on makeup, photography, and cultural products [8]. Group 3: Demographics and Trends - A significant majority (over 90%) of foreign tourists engaging in these experiences are female, indicating a specific demographic trend within this cultural tourism segment [8]. - The shift in inbound tourism from mere sightseeing to a focus on cultural and experiential consumption marks a new phase in the industry, injecting lasting cultural momentum and economic vitality into the market [9].