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铂爵旅拍的敌人,不是结婚率
创业邦· 2025-08-19 03:17
以下文章来源于有数DataVision ,作者黄茜琳 有数DataVision . 数据表象与商业真相 来 源 丨 有数DataVision ( ycsypl ) 作者丨黄茜琳 编辑丨 李墨天 图源丨 midjourney 上个月铂爵旅拍撒腿跑路,坑惨了没完成拍摄的消费者,坑哭了刚带完货的李佳琦。在公告中,铂爵 旅拍用寥寥数语道尽了最近几年的宏观经济格局: 自疫情以来经济下行,结婚率持续走低,消费降级,行业内卷,婚纱旅拍业务成本居高不下,一直处 于亏损状态。 虽说总需求不足已经持续几年,结婚率下滑也是不争的事实,但被宏观影响的前提是自己足够宏观, 如果一个照相馆覆盖的用户规模不到每年结婚对数的5%,那么结婚率下滑其实跟它关系不大。 因此,铂爵旅拍的危机,恐怕还得从别的地方找原因。 巅峰时期,其业务版图横跨全球,冠名各大综艺节目,在厦门总部包下了20层办公楼 [1] 。2019- 2023年,铂爵旅拍先后冠名多部婚恋综艺,在此期间领了结婚证的明星,基本都收到了铂爵旅拍的 广告费。 然而自2020年后,铂爵旅拍陷入"漫长的亏损",并在5年后轰然倒塌。可见蓝海市场有时候不是没人 做,而是没人做得出来。 大环境也许会 ...
铂爵旅拍的敌人,不是结婚率
远川研究所· 2025-08-18 13:10
以下文章来源于有数DataVision ,作者黄茜琳 有数DataVision . 数据表象与商业真相 上个月铂爵旅拍撒腿跑路,坑惨了没完成拍摄的消费者,坑哭了刚带完货的李佳琦。在公告中,铂爵旅 拍用寥寥数语道尽了最近几年的宏观经济格局: 自疫情以来经济下行,结婚率持续走低,消费降级,行业内卷,婚纱旅拍业务成本居高不下,一直处于 亏损状态。 虽说总需求不足已经持续几年,结婚率下滑也是不争的事实,但被宏观影响的前提是自己足够宏观,如 果一个照相馆覆盖的用户规模不到每年结婚对数的5%,那么结婚率下滑其实跟它关系不大。 巅峰时期,其业务版图横跨全球,冠名各大综艺节目,在厦门总部包下了20层办公楼[1]。2019-2023 年,铂爵旅拍先后冠名多部婚恋综艺,在此期间领了结婚证的明星,基本都收到了铂爵旅拍的广告费。 然而自2020年后,铂爵旅拍陷入"漫长的亏损",并在5年后轰然倒塌。可见蓝海市场有时候不是没人 做,而是没人做得出来。 大环境也许会影响铂爵旅拍的经营,但"旅拍"这门生意,其实不太适合做大规模。 旅拍这门生意看上去有点像照相馆,其实更接近旅行社,但又比旅行社多了两个天然劣势: 一是资产重。 "想去哪拍,就去 ...
节令上新 北京稻香村联名大北照相打造中式浪漫
Bei Jing Shang Bao· 2025-08-17 10:33
北京商报讯(记者 王维祎)传统节令七夕节将近,北京稻香村限定产品"七夕巧果"礼盒上市。8月17 日,北京商报记者获悉,为丰富消费体验场景,北京稻香村今年携手大北照相推出七夕福利活动,消费 者可通过参与指定活动赢得肖像照体验或点茶体验机会。 目前,七夕巧果礼盒已在北京稻香村各门店、线上小程序及电商平台同步发售。据了解,今年北京稻香 村开展线上"三行诗"征集活动,以及线下"荷包DIY"活动。 除限定巧果外,北京稻香村日常人气单品——爱心酥,在节令的带动下消费热度攀升。 ...
记录快门下的离别,我成为了“离婚跟拍师”
3 6 Ke· 2025-08-06 03:13
离婚跟拍师,你听说过吗? 这是一份用快门记录情感标本的职业。 在当下,离婚不再是让人羞赧的代名词,离婚跟拍这一行业也随之风生水起。 离婚跟拍师用镜头记录两人离婚的过程中,在一张张精修的照片中,承载两人的历史和过去,也让他们以这些照片为分界线,让自己的人生迈向新的征 程。 这些照片他们不愿意与人分享,只适合自己独自回忆,在这之中,他们的选择是理性而又自由的。 以下是离婚跟拍师的真实故事: 摄影圈卷出了"小众赛道" 炯叔在摄影圈已经混迹十余年。 随着年龄的增长,这几年,每每放下单反,手肘关节总会发出咔嗒轻响。 随着社会观念的更新迭代,离婚不再是难以启齿的话题,人们对离婚的态度早已不同往日,这为离婚跟拍市场壮大了商机。 更让他迷茫的是,摄影这一行如同那些程式化的笑容被定格成批量复制的工业品一样,已经失去特色,并且早已卷到天际。 前几年,299元的"全包套餐"席卷市场,现在用AI拍照软件就能日更百张客片,就连一些刚毕业的大学生、刚退休的老头老太,都能用手机软件拍出ins风 九宫格。 客户的要求也越来越高,诸如一些结婚写真要呈现出逆光剪影感、耳环倾斜角度要有具体参数等等,让从业者眼花缭乱、力不从心。 直到有人找他做离婚 ...
4家消费品公司拿到新钱;辛巴自创卫生巾品牌回应被检出致癌物;TikTok2024年收入230亿美元|创投大视野
36氪未来消费· 2025-07-26 13:48
Group 1 - Zhengzhou fried chicken brand "Zhang Duntun Kaiflower Chicken Leg" successfully completed angel round financing of tens of millions RMB, with funds focused on optimizing franchise support and market expansion [3] - Professional outdoor brand "SURPINE Songyoupai" completed tens of millions RMB Pre-A financing, aimed at product R&D innovation, user experience enhancement, team building, and multi-channel expansion [4][5] - "Nezha Xianyin" completed 10 million RMB angel round financing, with funds primarily for product R&D upgrades and nationwide store network expansion [7] Group 2 - "M password" sanitary napkins were reported to contain high levels of carcinogens, with specific products showing sulfur content as high as 16653.4679μg/g, although the company claims all products meet national standards [8][9] - Sam's Club acknowledged a decline in the quality of organic soybeans, with the current product being rated as grade 3, while the previous product was grade 1 [10][11] - TikTok's revenue for 2024 is projected to reach $23 billion, a 42.8% year-on-year increase, making it the fourth largest social app globally [11] Group 3 - The price of gold jewelry has dropped, with various brands reporting a decrease in price per gram, such as Chow Sang Sang at 1015 RMB, down 14 RMB from the previous day [17] - The AI eyewear market has seen explosive growth, with transaction volume increasing tenfold year-on-year in the first half of the year, and average prices dropping from over 2000 RMB to around 1500 RMB [18] - In the first half of 2025, non-bank sectors in China experienced a net inflow of $127.3 billion in cross-border funds, continuing the trend of net inflows since the second half of last year [19]
穿汉服逛古镇古村落 外国游客沉浸体验中国文化
Yang Shi Wang· 2025-07-09 11:09
在安徽黄山的西溪南村,一批外国游客也正在体验汉服妆造,他们或是在古村落感受自然景观之美,或是以皖南特色徽派建筑为背景,来拍照留念。当 地还举行了体验制作非遗鱼灯的活动,介绍鱼灯的历史传说、传承发展、制作工艺等知识。 汉服体验为门店带来增量收入 激发文旅消费新活力 央视网消息:这个暑期,入境游客数量不断增加,在中国各个景区里,许多外国游客会选择体验古装旅拍,形成了一道独特的风景线,成为入境游的新 趋势。 来自印度的阿迪南告诉我们,自己的家人在浙江绍兴工作,所以他也趁着暑假来到这里。之前他就见到不少身穿汉服的中国人,与现代服装完全不同的 设计勾起了他的好奇。借着逛柯桥古镇的这次机会,阿迪南走进了古装旅拍店,决定穿上试试。 采访中景区的汉服店老板对记者表示,有些外国游客是经当地入住的民宿推荐过来,或是通过第三方平台预约,更多的是路过门店临时决定进来体验消 费。且来拍照的外国游客中,90%以上为女性群体。 从直接消费看,外国游客的古装体验带来了增量的营业收入,一些店铺年接待近百组游客的规模成为文旅消费新增长点;此外,景区借助服饰体验也延 长了外国游客停留时间,带动妆造、摄影、文创等非门票消费收入也在同步提升。 业内人 ...
武汉五一消费图鉴:当东湖咖啡与高达模型成为旅行新地标
Sou Hu Cai Jing· 2025-06-06 00:14
Core Insights - The article highlights a shift in consumer behavior in Wuhan, where tourists are increasingly favoring experiential and social activities over traditional sightseeing, indicating a trend towards "scene consumption" rather than "special forces tourism" [1][4]. Group 1: Coffee Culture - East Lake coffee shops have become popular social spaces, with customers prioritizing the ambiance over traditional attractions, as evidenced by long wait times for lakeside seating [2][4]. - Young people are willing to travel from other cities specifically for the experience of enjoying coffee by the lake, showcasing the emotional value attached to such settings [2][4]. Group 2: Collectibles and Nostalgia - The Gundam model store in Wuhan has seen overwhelming demand, with products priced between 200 to 500 yuan selling out quickly, reflecting a nostalgic consumer trend among different age groups [4][5]. - The popularity of collectible toys, such as the LABUBU figures, indicates a shift towards unique, character-driven products that resonate with the younger generation's desire for individuality [7]. Group 3: Rental Economy - The camera rental market is booming, with rental orders doubling during the holiday period, highlighting a growing preference for renting over purchasing [9]. - The demand for photography services, particularly for themed shoots like Hanfu, suggests a trend towards creating personalized experiences rather than merely observing [9]. Group 4: Changing Consumer Values - Consumers are increasingly focused on the experiences they can create rather than just the places they visit, with businesses adapting to this shift by emphasizing photogenic and memorable moments [9]. - The new tourism economy reflects a broader societal change where emotional and experiential value takes precedence over material goods [9].
个人信息保护如何跳出“猫鼠游戏”(人民时评)
Ren Min Ri Bao· 2025-05-27 22:40
Core Viewpoint - The article highlights the increasing risks of personal information leakage in the digital age, emphasizing the need for proactive measures and regulatory improvements to protect consumer data [1][2][3]. Group 1: Current Situation of Personal Information Protection - Personal information leakage has become a pressing issue, with cases like the recent Shanghai incident revealing how easily sensitive data can be sold and misused [1]. - The challenges in personal information protection have shifted from overt rights violations to more covert technological abuses, often linked to new business models [2]. Group 2: Regulatory and Technological Responses - New regulations, such as the "Facial Recognition Technology Application Safety Management Measures," have been introduced to prevent the misuse of technology and protect personal information rights [3]. - Companies are encouraged to adopt proactive measures, such as allowing users to revoke historical data authorizations and employing privacy-preserving technologies to enhance data security [3]. Group 3: Future Directions - There is a call for a more refined governance approach that balances development and security, aiming to create a comprehensive governance system that integrates rules, technology, and social collaboration [3].
在上海,青春经济与区域发展这样深度融合
Yang Shi Xin Wen· 2025-05-13 01:40
Group 1 - The core idea is that young people are not only consumers but also creators of innovative consumption models, as evidenced by initiatives in Shanghai to enhance youth-oriented commercial spaces and activities [1][8] - The establishment of youth night schools in Shanghai has led to increased evening consumer activity, benefiting local businesses such as bakeries, which reported a 50% increase in orders due to the influx of students and young professionals [3][4] - The youth night school model is being expanded across Shanghai, aiming to create a "youth night school + youth center + youth consumption" integrated development framework [8][20] Group 2 - The "coffee +" consumption model is being explored in Shanghai's Xuhui District, where coffee shops are adapting to attract students by offering non-caffeinated drinks and special promotions during peak school hours [9][12] - Various coffee shops in the area are implementing creative strategies, such as student packages and themed events, to differentiate themselves in a highly competitive market [14][16] - Xuhui District is conducting research to address the operational challenges faced by coffee shop owners and to foster innovation through community engagement and skill training [16][20] Group 3 - The Longjing District is promoting a "one store, one feature" model to enhance the visibility and uniqueness of youth-oriented shops, addressing issues like low brand recognition and high innovation costs [17][25] - The district has launched a special policy to provide comprehensive support for young entrepreneurs, including funding, venue matching, and promotional assistance [20][24] - Collaboration between universities and local communities is being encouraged to create vibrant youth consumption scenes, with students actively participating in the revitalization of local businesses [25][27]
今年5月18日,让我们在海曙相约一场“罗城喜事”
Xin Lang Cai Jing· 2025-04-30 07:46
Core Viewpoint - The "Yagor 2025 Prime Minister's Daughter Wedding Celebration" event in Ningbo aims to integrate traditional cultural elements with modern wedding festivities, enhancing the city's cultural tourism and economic development [1][7]. Event Overview - The event will take place on May 18, featuring various activities such as traditional wedding ceremonies, parades, and cultural performances across key city landmarks [1][3]. - The main theme revolves around the historical significance of the "Prime Minister's Daughter" narrative, linking it to local cultural heritage [3][7]. Cultural Elements - Traditional Chinese wedding customs will be showcased, including attire changes, ceremonial rituals, and a collective wedding ceremony featuring couples dressed in historical wedding garments from different dynasties [3][4]. - The event will include a "Ten-Mile Red Makeup" parade, highlighting traditional wedding processions and interactive elements for attendees [3][5]. Participation and Support - The event has garnered support from numerous leading enterprises, including Yagor Group, China Mobile, and various high-end hotels, creating a comprehensive wedding market platform [6][8]. - A total of 199 couples will participate in a celebratory banquet, featuring performances and interactive activities to engage the audience [5][6]. Economic and Cultural Impact - The event is designed to stimulate local tourism and consumption, responding to public demand for enriching life experiences [7]. - It aims to create a lasting cultural legacy and promote the integration of culture, commerce, and tourism in Ningbo [7][8].