"特意避开了热门城市，选择了一个人少的地方自驾游。我们在韶关乳源瑶族自治县逛南水湖、走大峡 谷、访云门寺，人少景美，体验感特别好！"回顾刚结束的国庆中秋假期（下文简称："双节"），广东 游客徐女士的言语中满是惊喜。 今年"双节"，国内旅游市场再度展现出蓬勃活力。据文化和旅游部测算，假期8天，全国国内出游8.88 亿人次，国内出游总花费超8090亿元。 "双节"期间，传统5A景区仍保持较高客流，北京故宫、杭州西湖、三亚亚龙湾等经典景区延续多年"人 挤人"的盛况，景区限流、排队数小时成为常态。 在传统热门景区依旧"人从众"的同时，一股新的旅游潮流正悄然成型：越来越多像徐女士这样的消费 者，主动从大城市的热门景点转向县域小众目的地，"反向旅游"成为这个假期一抹亮丽的色彩。 县域旅游订单激增 传统热门景区虽依旧保持高客流量，但"体验感下降"的问题愈发凸显。 据杭州市文化广电旅游局统计，假期首日，杭州市接待游客178.82万人次，与去年持平。其中，西湖景 区接待游客44.63万人次，同比增长12.33%；收费公园客流量9.32万人次，同比减少8.45%。 断桥景点拥挤，游客摩肩接踵。部分游客表示"看的不是湖景，是后脑勺 ...

Core Insights - The increase in inbound tourist numbers during the summer has led to a new trend in cultural tourism, where many foreign visitors are opting for traditional costume photography experiences in various scenic spots across China [1][6]. Group 1: Cultural Experience - Foreign tourists are engaging in traditional Chinese costume experiences, such as wearing Hanfu, which enhances the sense of ceremony and enjoyment during their travels [6]. - This cultural interaction provides foreign visitors with a new perspective on China, while simultaneously boosting the business of nearby Hanfu photography shops [6][9]. Group 2: Economic Impact - The influx of foreign tourists participating in traditional costume experiences has resulted in increased revenue for local businesses, with some shops receiving nearly a hundred groups of tourists annually [8]. - The experience not only generates direct income but also extends the duration of foreign tourists' stays, leading to increased spending on makeup, photography, and cultural products [8]. Group 3: Demographics and Trends - A significant majority (over 90%) of foreign tourists engaging in these experiences are female, indicating a specific demographic trend within this cultural tourism segment [8]. - The shift in inbound tourism from mere sightseeing to a focus on cultural and experiential consumption marks a new phase in the industry, injecting lasting cultural momentum and economic vitality into the market [9].