Core Insights - The domestic tourism market in China has shown robust vitality during the recent National Day and Mid-Autumn Festival holiday, with 888 million domestic trips taken and total spending exceeding 809 billion yuan [1][2]. Group 1: Tourism Trends - A significant shift towards "reverse tourism" is observed, where consumers are opting for less crowded county-level destinations instead of traditional popular tourist spots [1][3]. - County-level tourism orders surged, with a 51% increase in pre-booked consumption compared to the previous year, particularly in destinations like Jiangsu Dongtai and Zhejiang Haining, which saw over 100% growth [3][6]. Group 2: Visitor Experience - Traditional popular attractions are experiencing high visitor numbers but face issues with decreased experience quality, leading to complaints about overcrowding [2][3]. - Young travelers are increasingly seeking deeper travel experiences rather than just visiting popular sites, with a focus on local culture and immersive activities [5][6]. Group 3: Demographic Shifts - The 20-30 age group has become the main consumer force in holiday travel, making up over 50% of ticket orders, indicating a shift in travel preferences towards less crowded and more unique experiences [6][7]. - The popularity of niche experiences such as "non-heritage experiences" and themed travel products has surged, with search interest increasing by 200% [7].

Core Insights - The increase in inbound tourist numbers during the summer has led to a new trend in cultural tourism, where many foreign visitors are opting for traditional costume photography experiences in various scenic spots across China [1][6]. Group 1: Cultural Experience - Foreign tourists are engaging in traditional Chinese costume experiences, such as wearing Hanfu, which enhances the sense of ceremony and enjoyment during their travels [6]. - This cultural interaction provides foreign visitors with a new perspective on China, while simultaneously boosting the business of nearby Hanfu photography shops [6][9]. Group 2: Economic Impact - The influx of foreign tourists participating in traditional costume experiences has resulted in increased revenue for local businesses, with some shops receiving nearly a hundred groups of tourists annually [8]. - The experience not only generates direct income but also extends the duration of foreign tourists' stays, leading to increased spending on makeup, photography, and cultural products [8]. Group 3: Demographics and Trends - A significant majority (over 90%) of foreign tourists engaging in these experiences are female, indicating a specific demographic trend within this cultural tourism segment [8]. - The shift in inbound tourism from mere sightseeing to a focus on cultural and experiential consumption marks a new phase in the industry, injecting lasting cultural momentum and economic vitality into the market [9].