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马年文创爆款频出, 年轻人热衷为“情绪共鸣”买单
Xin Hua Wang· 2026-01-28 00:16
马年文创爆款频出,年轻人热衷为"情绪共鸣"买单 洁白的身躯搭配飞跃姿态,营造出活力四射的奔腾之势,头上顶着形态各异的发型,有的蓬松炸 开,有的梳成高高的发髻,有的编成几个麻花辫,尽显潦草和随意……近日,正在山东美术馆搭配展品 展出的"马彪彪"吸引了不少人购买。其随意潦草的发型设计,因给人留下放荡不羁的印象,在网络走 红。 春节临近,马年主题文创产品接连出圈。此前,一款义乌产的马年玩偶因嘴巴被缝反,从"笑笑 马"变成"哭哭马",意外成为网络顶流,3天内订单暴涨300%。近期以来,市场上还陆续出现了"拽 马""高冷马""抽象马""干饭马"等各具性格的设计,这些文创产品凭借独特的情绪表达,吸引大量消费 者购买。 "情绪文创"打动消费者 义乌"哭哭马"订单3天暴涨300%,山东美术馆"马彪彪"一马难求…… 负责"马彪彪"设计、生产和销售的小虾米软陶艺术研究院相关负责人冯晓告诉记者,他们从去年下 半年起进行马年生肖设计,主要是以软陶泥塑方式将二维古画变为三维文创产品,设计原则是"要做能 打动人的、能引起共情的产品"。 "'彪',在一些方言中是憨或傻的意思,'马彪彪'这款文创,有人觉得它风风火火,有人觉得它放 松,不管是 ...
卡萨帝官宣与敦煌博物馆达成合作
Sou Hu Wang· 2026-01-14 09:44
Core Insights - Casa Di officially announced a deep collaboration with Dunhuang Museum, focusing on the cultural theme of "Tianma" to create a dialogue that bridges time and space [1] - The partnership aims to explore the integration of traditional culture with modern smart home scenarios through online content creation and offline immersive experiences [1][5] Group 1: Cultural Collaboration - The collaboration emphasizes the alignment of Casa Di's brand spirit with the cultural connotations of freedom, progress, and beauty found in Dunhuang art [1] - Casa Di has selected six classic "Tianma" images to explore the humanistic expression of cutting-edge technology, reflecting cultural blessings and brand warmth [2] Group 2: Technological Integration - The partnership represents a resonance between ancient cultural craftsmanship and modern AI technology, with Casa Di utilizing AI to enhance smart home environments [3] - Casa Di's products, such as refrigerators and washing machines, incorporate advanced technologies to preserve freshness and maintain garment quality, paralleling the preservation of ancient murals [3] Group 3: User Experience - The collaboration aims to provide users with an immersive cultural and artistic experience, inviting artisans from various fields to create using traditional crafts, thus extending cultural heritage beyond Dunhuang murals [5] - Casa Di's smart home scenarios respond to users' aspirations for a quality lifestyle, offering fresh ingredients, refined clothing, clean air, and comfortable living environments [5]
对话德国经济文化促进会主席:中德可在三大方向上加强合作
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-09 04:08
Group 1 - Wang Yi, China's Foreign Minister, met with German Foreign Minister Baerbock, marking the first visit by a German official since the new government took office, indicating a potential warming of Sino-German economic relations [1] - The visit comes amid concerns from German industrial firms, with a survey revealing that 36.6% of respondents feel at a competitive disadvantage against non-EU companies, reflecting anxiety within Germany regarding external competition [1] - The German IFO Institute reported that the self-assessed competitiveness of German industrial enterprises has reached its lowest point in 31 years [1] Group 2 - Erhard Rau, CEO of Sino-German Hezheng Technology Development Co., stated that the competition between China and Germany is not a zero-sum game, but rather a normal phenomenon in the restructuring of global industrial chains [2] - Future cooperation between China and Germany is expected to focus on three strategic areas: green industries, high-end manufacturing, and third-party markets, leveraging China's industrial chain advantages and Germany's engineering standards [2] - The potential for collaboration in green industries, such as renewable energy and hydrogen, is highlighted as both countries can lead a global green industrial revolution together [2] Group 3 - Rau envisions a new strategic intersection for Sino-European cooperation, particularly in cultural co-creation, green innovation, digital technology, and artificial intelligence, aiming for a cooperative ecosystem driven by cultural exchange and innovation [3] - The collaboration between China and Germany is seen as a pathway to transition from competition to mutual benefit, contributing to global stability and creativity [3] - The partnership is expected to create new growth points and provide hope in a turbulent world, emphasizing the importance of cooperation in the industrial and innovation sectors [3]