2025年以来，我国文化产业结构布局不断优化，文化企业规模稳步扩大，效益显著增强。国家统计局数 据显示，2025年前三季度，我国文化企业实现营业收入109589亿元，按可比口径计算，比上年同期增长 7.9%，其中文化新业态特征较为明显的16个行业小类实现营业收入48860亿元，比上年同期增长 14.1%，快于全部规模以上文化企业6.2个百分点。培育优秀文化企业和品牌，是"十五五"规划建议明确 提出的一个重要着力点。优质文化企业和品牌是推动文化元素创造性转化和创新性发展最具活力的力 量，对于我国文化产业高质量发展至关重要。 做特做优文化产品和产业，突破高品质创意供给瓶颈。文化企业应立足自身资源禀赋，深入挖掘中华优 秀传统文化、地域文化中的独特元素，吸收和借鉴世界优秀文化企业先进理念和经验，打造具有辨识度 与感染力的文化产品，健全文化产业体系，使文化产品和产业不仅具有"特色"，更能广泛地"被需要"。 加强顶层设计，动态梳理文化创意图谱，提升故事原型设计能力；统筹各方对关键核心IP开展协同开 发，推动新闻出版、广播影视、文学艺术等领域精品迭出。完善知识产权保护体系，探索建立文化创 意"专利池"，为文化企业进行可持续 ...

Core Viewpoint - The Jining Cultural and Tourism Bureau is leveraging its unique cultural endowment to enhance development momentum through market-oriented strategies, creating high-quality cultural products, and implementing public welfare measures to enrich the community's cultural life, thereby achieving high-quality cultural development in Jining [2]. Group 1: Market-Oriented Brand Cultivation - The "Tian Du Li Cup" 2025 Jining First National Talent Competition showcased diverse artistic forms, allowing over 1,000 participants to compete, highlighting the vibrant community culture [3]. - The event adopted an innovative model of "monthly competitions," engaging citizens of all ages and backgrounds, breaking down barriers between professionals and amateurs, and promoting cultural sharing [3]. - The integration of "cultural tourism + commerce" has revitalized local business districts while providing a high-quality platform for artists, achieving mutual benefits for culture and commerce [3]. Group 2: Quality Creation and Cultural Branding - Jining is focusing on creating high-quality cultural products by deeply exploring local cultural resources, including Confucian, canal, red, and Water Margin cultures, to enhance its cultural identity [5]. - The city has established strategic partnerships with top cultural institutions, such as the Xiling Seal Engravers Society, to host exhibitions and cultural events, thereby enhancing its cultural influence [5]. - Jining's acrobatic arts have gained national and international recognition, with performances winning prestigious awards and enhancing cultural exchange [5][10]. Group 3: Public Cultural Welfare - Jining has prioritized the "Thousand Performances of Drama in Rural Areas" initiative, aiming to improve the cultural quality of life for rural residents by providing accessible performances [7]. - The city plans to conduct over 5,000 performances annually, ensuring that cultural offerings are tailored to the preferences of different communities [7][8]. - A variety of cultural activities, including dance competitions and theatrical performances, have been organized to encourage community participation and creativity, resulting in over 23,000 cultural events conducted by 2025 [9].