文化国际传播

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智媒时代淮安地方文化国际传播的实践路径
Xin Hua Ri Bao· 2025-08-13 23:16
Core Viewpoint - The article emphasizes the importance of enhancing international communication capabilities in the context of the "smart media era," showcasing how Huai'an leverages its unique cultural resources to promote cultural international dissemination and contribute to national cultural soft power [1]. Group 1: Cultural International Dissemination Paths - Huai'an actively explores new paths for local cultural international dissemination by innovating and utilizing technology to enhance cultural expression, creating a diverse and integrated communication system, and deepening international dialogue around cultural symbols [2]. - The Huai'an China Grain Transportation Museum employs VR and holographic projection technologies to vividly showcase the rich connotations and unique charm of grain transportation culture, allowing visitors to experience historical scenes [2]. - During the Hongze Lake hairy crab festival, Huai'an created an immersive VR live streaming experience, attracting 1.2 million global users to "cloud taste" Huai'an cuisine, significantly promoting its culinary culture internationally [2]. Group 2: Strengthening Cultural Symbol Output - During the visit of the Russian ballet troupe, Huai'an arranged for local artisans to demonstrate traditional crafts and Huai opera performances, facilitating deep cultural exchange and appreciation between China and Russia [3]. Group 3: Strategic Considerations for Cultural Dissemination - Huai'an aims to build a "1+N" cultural brand matrix centered around the "Capital of the Grand Canal," with sub-brands like "Huaiyang Cuisine," "Red Huai'an," and "Journey to the West Culture," creating a multi-layered communication system [4]. - The city plans to optimize smart communication technology governance by establishing a cultural terminology database and utilizing natural language processing (NLP) to analyze local literature for international narratives [4]. - Collaborative efforts among government, enterprises, and academia are encouraged to integrate the Grand Canal cultural belt into international communication strategies, supporting cultural digitalization projects and developing new cultural products [4].