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加强全媒体传播体系建设 塑造主流舆论新格局
Ren Min Ri Bao· 2025-11-26 22:21
Group 1 - The core viewpoint of the articles emphasizes the systematic transformation of mainstream media towards digital integration, innovative content creation, and technology-driven ecosystems [4][7][10][18] - Sichuan Radio and Television Station is focusing on data-driven intelligent production, integrating user data from 212 media outlets, processing over 205 million media data daily, and achieving a total online dissemination volume exceeding 78.5 billion [4][5] - The establishment of a digital information hub in Sichuan aims to enhance the efficiency of media operations and content delivery through a unified data platform [4][6] Group 2 - The media centers in Heilongjiang and Shanghai are implementing innovative strategies to enhance local cultural narratives and improve content quality, with a focus on integrating traditional media with digital platforms [7][10] - Heilongjiang's media center has achieved over 29 million views for live broadcasts of large events, showcasing the effectiveness of their new media strategies [7] - Shanghai's media center is exploring new paths for international communication and has been recognized for its innovative practices in media integration [10][11] Group 3 - Gansu's media initiatives are centered around a "Five-in-One" integration strategy, enhancing collaboration across platforms and utilizing advanced technologies to boost content production and distribution [11][12] - The establishment of a digital economy framework in Gansu includes projects that integrate media with agriculture, tourism, and education, achieving significant transaction volumes and user engagement [12][14] Group 4 - Shandong Digital Culture Group is leveraging media integration to develop new cultural industries and enhance digital cultural consumption experiences through innovative projects and platforms [13][14] - The group has launched multiple digital models and platforms, including a cultural AI model and immersive experience spaces, to enrich user engagement and cultural dissemination [13][14] Group 5 - Chengdu Media Group is focusing on enhancing the quality of integrated media products and expanding its media influence through a robust digital strategy, achieving significant user engagement across various platforms [16][17] - The group is investing in technology and infrastructure to support intelligent media production and has established a comprehensive media ecosystem to drive growth [16][17] Group 6 - Ningbo Daily Group is addressing challenges in media integration by promoting cross-industry collaboration and enhancing operational capabilities through data-driven services [18][19] - The group is developing a "Ningbo City Brain" project to utilize public data for precise service and communication, aiming to transform into a media platform that offers diverse services beyond traditional news [19][20]
北京文化论坛|智媒时代,腾讯ima AI将适配知识管理的3个核心变化
Group 1 - The core viewpoint of the article emphasizes three key changes that Tencent's ima AI will adapt to in the era of intelligent media [1] - The event took place at the Beijing Cultural Forum, focusing on the dual empowerment of culture and technology [1] - The discussion was led by Yao Yuan, a senior operations expert from Tencent ima AI, highlighting the importance of knowledge management in the evolving landscape [1]
智媒时代淮安地方文化国际传播的实践路径
Xin Hua Ri Bao· 2025-08-13 23:16
Core Viewpoint - The article emphasizes the importance of enhancing international communication capabilities in the context of the "smart media era," showcasing how Huai'an leverages its unique cultural resources to promote cultural international dissemination and contribute to national cultural soft power [1]. Group 1: Cultural International Dissemination Paths - Huai'an actively explores new paths for local cultural international dissemination by innovating and utilizing technology to enhance cultural expression, creating a diverse and integrated communication system, and deepening international dialogue around cultural symbols [2]. - The Huai'an China Grain Transportation Museum employs VR and holographic projection technologies to vividly showcase the rich connotations and unique charm of grain transportation culture, allowing visitors to experience historical scenes [2]. - During the Hongze Lake hairy crab festival, Huai'an created an immersive VR live streaming experience, attracting 1.2 million global users to "cloud taste" Huai'an cuisine, significantly promoting its culinary culture internationally [2]. Group 2: Strengthening Cultural Symbol Output - During the visit of the Russian ballet troupe, Huai'an arranged for local artisans to demonstrate traditional crafts and Huai opera performances, facilitating deep cultural exchange and appreciation between China and Russia [3]. Group 3: Strategic Considerations for Cultural Dissemination - Huai'an aims to build a "1+N" cultural brand matrix centered around the "Capital of the Grand Canal," with sub-brands like "Huaiyang Cuisine," "Red Huai'an," and "Journey to the West Culture," creating a multi-layered communication system [4]. - The city plans to optimize smart communication technology governance by establishing a cultural terminology database and utilizing natural language processing (NLP) to analyze local literature for international narratives [4]. - Collaborative efforts among government, enterprises, and academia are encouraged to integrate the Grand Canal cultural belt into international communication strategies, supporting cultural digitalization projects and developing new cultural products [4].