海外最叫好的国产电影是什么？ 很多人可能会说是《哪吒2》。 《哪吒2》的确创造了诸多奇迹。 有数据显示，《哪吒2》海外票房（不含港澳），是5000多万美元，大概人民币4亿元，海外票房占全球票房比重约2.5%。 相比之下，《阿凡达》海外票房占比72%，《泰坦尼克号》占比68%，《复仇者联盟4》占比55%…… 全球10大票房榜 简单来说，掏钱看的，主要还是自己人。 我们再来看一个对比：上映时间。 电影是文化创意产业最典型的代表，不只是能赚外汇，更是一个国家软实力的重要标志。 中国电影出海势头不错，但客观说，进步空间还很大。 那么，我们国家电影出海，到底还缺什么呢？ 中国电影出海的百年简史 现在揭晓答案。 如果按照海外票房来看，国产电影出海实至名归的第一名，是李安执导的《卧虎藏龙》，共取得2.13亿美元的海外票房。 再往后，是张艺谋导演的《英雄》《十面埋伏》，分别斩获1.49和0.8亿美元的海外票房。 接着往下，是《赤壁》两部曲：赤壁（上）、赤壁（下），海外票房都超过了7000万美元。 周星驰导演兼主演的《功夫》，成龙主演的《红番区》《英伦对决》，海外票房成绩也都超过了6000万美元。 紧接着，才是《哪吒2》。 国 ...

Core Viewpoint - The article discusses the expansion strategy of Kayou, a card game company, as it attempts to replicate the success of Pop Mart by entering Southeast Asian markets, particularly Thailand, with localized products like My Little Pony cards [2][4]. Group 1: Market Entry Strategy - Kayou plans to establish a presence in Southeast Asia by utilizing various retail models, including regional agency partnerships, single-store franchises, collaborations with chain supermarkets, and e-commerce platforms [5][7]. - The company emphasizes the importance of local distributors to facilitate market entry and brand promotion, similar to Pop Mart's successful collaborations with local partners [7][8]. Group 2: Product Localization - Kayou's My Little Pony cards in Thailand feature Thai language packaging, indicating a tailored approach to meet local consumer preferences while maintaining product familiarity [2]. - The company has launched several popular IPs overseas, including Harry Potter and DC Comics, which have strong global recognition and appeal to younger audiences [11][13]. Group 3: Challenges and Opportunities - Kayou faces challenges in finding a breakout product akin to Pop Mart's Labubu, as its current IPs lack the same level of cultural impact and global reach [14][16]. - The company must navigate cultural barriers in Southeast Asia, where card culture is less established, and ensure that its marketing strategies resonate with local consumers [16][23]. Group 4: Competitive Landscape - Kayou's strategy includes learning from successful American card companies like Panini and Topps, which have effectively built market ecosystems and user habits over decades [20][21]. - The article highlights the need for Kayou to enhance its IP portfolio and user engagement strategies to compete effectively in the global market [23][24]. Group 5: IPO and Future Prospects - Kayou has submitted its IPO application, which could bolster its credibility and support its international expansion efforts, although there are concerns regarding compliance and IP management [24][26]. - The potential for cultural exchange through its products may also serve as a positive narrative for its IPO, enhancing its market positioning [24][26].