Core Viewpoint - The ancient city of Xuanhua is leveraging its cultural heritage to stimulate consumer activity through immersive experiences and events during the Mid-Autumn Festival, showcasing a shift from traditional ticket-based revenue to a culture-centric economic model [2][10]. Group 1: Cultural Events and Activities - The "Mid-Autumn Joy Festival" runs from September 28 to October 8, featuring seven core segments including lantern riddles, photography exhibitions, immersive experiences, cultural products, costume parades, artistic performances, and light shows [2]. - The festival theme "Warm Xuanhua: Celebrating Two Festivals Together" emphasizes the deep exploration of local culture, folklore, intangible heritage, and ecological tourism [2]. Group 2: Visitor Experience - Visitors are not merely exploring an ancient street but are engaging in a lifestyle experience, such as trying on traditional costumes and participating in parades, which enhances their willingness to spend [6]. - The immersive experiences include hands-on activities like traditional gourd painting and tasting ancient agricultural grapes, which leave a lasting impression on visitors [6]. Group 3: Cultural and Culinary Integration - Xuanhua is promoting local culinary specialties and traditional culture, transforming cultural symbols into aesthetically pleasing and practical products, thereby revitalizing the ancient city [10]. - Unique local products, such as ice cream inspired by saber-toothed tigers and wines from local vineyards, are becoming popular among tourists, further integrating culture with commerce [10].

Core Insights - The Liangjiang Beiling Museum has been open for over a year, combining historical depth with modern vitality, aiming to create a cultural landmark in Chongqing [1] - The museum features over 1,000 artifacts spanning from the Warring States to the Ming and Qing dynasties, emphasizing the importance of making cultural heritage accessible to the public [2] - The museum's director emphasizes the need for cultural relics to be preserved and actively engaged with the public to prevent them from being forgotten [3] Group 1: Museum Features and Offerings - The museum has a total construction area of 17,800 square meters, with exhibition space exceeding 3,000 square meters, focusing on international perspectives and experiential learning [1] - It showcases various art forms including ceramics, bronze, calligraphy, and stone carvings, with a particular emphasis on unique artifact pairings that tell historical stories [2][3] - Creative cultural products have been developed, such as fridge magnets and scented decorations inspired by the museum's artifacts, aimed at attracting younger audiences [4] Group 2: Cultural Preservation and Community Engagement - The museum is actively seeking "guardians" for its collection, particularly for the Qing Dynasty stone carvings, to ensure their preservation and public engagement [3] - The museum's operational strategy includes creating artist residency studios and cultural experience spaces to enhance its cultural offerings and community involvement [5] - The museum aims to integrate cultural tourism with dining and creative industries to maximize cultural consumption and community engagement [6] Group 3: Infrastructure and Development Challenges - The museum faces challenges related to the physical condition of its facilities, with ongoing renovations to address safety concerns and improve its image [6][7] - The renovation project covers approximately 8,000 square meters and is part of a broader effort to enhance the cultural and commercial environment of the area [7] - The museum is collaborating with other institutions to increase its visibility and cultural impact, participating in significant exhibitions to strengthen its role in the cultural landscape [7]