中秋时节，华灯初上，璀璨灯火，古楼古韵悠长，在河北宣化的古文化街区，一场盛大的古装巡游吸引了众多游客，街区的特色摊位顾客盈门，沉浸式演艺 引来阵阵喝彩……一幕幕火热场景，正是这座千年古城通过深挖文化IP，以文化引流释放澎湃消费活力的生动缩影。 宣化区摒弃单一的门票经济，转向以文化为核心的深度体验。9月28日至10月8日，为期11天的"中秋喜乐汇"围绕"情暖宣化·双节同庆·畅游喜乐"主题，深度 挖掘古城文化、民俗非遗、生态旅游等特色资源，精心打造了"灯谜会""摄影展""氛围打卡""文创商品区""古装巡游""文艺演出""灯光秀"七大核心板块，打 造沉浸式体验新场景，通过文化引流激发消费新活力。 游客选购传统麻油月饼。 俯瞰张家口市宣化区热闹红火的钟鼓楼文化商业街区。 （图片由闫宗春 王润霞提供） "我们不只是来逛一条古街，而是来体验一种生活方式。"来自石家庄的游客安女士表示，"在这里选一套古装，化上美美的妆，和大家一起巡游，我不再是 另类，而是体验展示，还可以亲手体验非遗葫芦烙画，品尝有千年历史的农遗葡萄，这种沉浸感让人印象深刻，也愿意为此消费。" 一名游客被一件缩微版清远楼玉雕吸引。 摊位经营者整理传统多口味冰 ...

Core Insights - The Liangjiang Beiling Museum has been open for over a year, combining historical depth with modern vitality, aiming to create a cultural landmark in Chongqing [1] - The museum features over 1,000 artifacts spanning from the Warring States to the Ming and Qing dynasties, emphasizing the importance of making cultural heritage accessible to the public [2] - The museum's director emphasizes the need for cultural relics to be preserved and actively engaged with the public to prevent them from being forgotten [3] Group 1: Museum Features and Offerings - The museum has a total construction area of 17,800 square meters, with exhibition space exceeding 3,000 square meters, focusing on international perspectives and experiential learning [1] - It showcases various art forms including ceramics, bronze, calligraphy, and stone carvings, with a particular emphasis on unique artifact pairings that tell historical stories [2][3] - Creative cultural products have been developed, such as fridge magnets and scented decorations inspired by the museum's artifacts, aimed at attracting younger audiences [4] Group 2: Cultural Preservation and Community Engagement - The museum is actively seeking "guardians" for its collection, particularly for the Qing Dynasty stone carvings, to ensure their preservation and public engagement [3] - The museum's operational strategy includes creating artist residency studios and cultural experience spaces to enhance its cultural offerings and community involvement [5] - The museum aims to integrate cultural tourism with dining and creative industries to maximize cultural consumption and community engagement [6] Group 3: Infrastructure and Development Challenges - The museum faces challenges related to the physical condition of its facilities, with ongoing renovations to address safety concerns and improve its image [6][7] - The renovation project covers approximately 8,000 square meters and is part of a broader effort to enhance the cultural and commercial environment of the area [7] - The museum is collaborating with other institutions to increase its visibility and cultural impact, participating in significant exhibitions to strengthen its role in the cultural landscape [7]