Core Insights - The "New Consumption Conference" organized by 21st Century Business Herald is a significant event in the consumer industry, taking place on December 17 in Shanghai [1] Group 1: IP and Cultural Flow - Gong Daojun, Vice President of Kingsoft, delivered a keynote speech titled "The Coordinates of IP and Cultural Flow," emphasizing the lack of a common understanding of IP within the industry [3] - The speech aimed to clarify the core logic of IP and its development trajectory in the consumer sector through two paths: extracting commonalities of IP products from a classification perspective and outlining the development path of IP in the consumption field [3] - Gong proposed a "two-dimensional quadrant analysis" to categorize entertainment consumption IP products based on "narrative" and "interactivity" [4] Group 2: IP Product Classification - The classification includes four categories: 1. High narrative + high interactivity: represented by video games, providing strong immersion and engagement [4] 2. High narrative + low interactivity: such as movies and short films, where the audience primarily participates through viewing [4] 3. Low narrative + low interactivity: typified by trendy toys and blind boxes, which establish emotional connections through symbolic imagery [4] 4. Low narrative + high interactivity: certain sports products or game branches focusing on strong interactive experiences without complex story support [4] Group 3: Cultural Flow and IP Development - Gong reviewed the historical trajectory of foreign entertainment IP entering China and the reverse flow of Chinese IP abroad, highlighting key phases from the 1960s to the present [5] - He noted significant milestones, such as the entry of Japanese anime and Hollywood films in the 1980s and the rise of Korean culture in the 2000s, driven by technological advancements [5] - The success of Chinese IP overseas was illustrated through examples like Kingsoft's "Jian Xia Qing Yuan" capturing 70% market share in Vietnam and the emergence of new IP carriers like web literature translation platforms and short dramas [5] Group 4: Key Factors for Successful IP Dissemination - Gong identified three core elements for successful IP dissemination: 1. Undergoing systematic cultural refinement to form a resonant value core [6] 2. Having a complete localized production system [6] 3. Achieving production capacity overflow to support global outreach [6] - He highlighted two parallel paths for Chinese IP going global: targeting mainstream global markets with games and focusing on niche segments with trendy toys and web literature [6] Group 5: Future Outlook - Gong concluded that Kingsoft, as a technology enterprise growing alongside China's reform and opening-up, has significant potential for cross-industry integration in its office, gaming, and cloud services [6] - He expressed confidence that Chinese companies can create globally influential IP brands, facilitating cultural exchange between East and West [6]

Core Insights - The conference "New Consumption Conference" held on December 17 in Shanghai highlighted the significance of IP (Intellectual Property) in the consumer industry, with a focus on its definition and logic [1] - The speaker, Gong Daojun from Kingsoft, emphasized the need for a common understanding of IP and proposed a two-dimensional analysis method to categorize IP products based on narrative and interactivity [2][4] Group 1: IP Definition and Analysis - Gong Daojun stated that IP has become a frequent term, yet there is no consensus on its definition and logic within the industry [1] - He introduced a "two-dimensional quadrant analysis" with "narrative" and "interactivity" as axes to classify entertainment IP products [2] - The highest form of IP experience is represented by video games, which offer high narrative and high interactivity, providing strong immersion [2] Group 2: Cultural Flow and IP Development - The historical trajectory of cultural flow and IP consumption was reviewed, detailing the entry of foreign entertainment IP into China and the globalization of Chinese IP [4][5] - Key phases included early entry through Eastern European films in the 50s and 60s, the popularization of Japanese anime and Hollywood films in the 80s, and the rapid penetration of Korean culture post-2000 [4] - The gaming sector's evolution was highlighted, from arcade games in the 80s to the rise of online gaming in the 2000s, driven by technological advancements [4] Group 3: Chinese IP Going Global - Gong Daojun shared notable examples of successful Chinese IP going global, such as Kingsoft's "Jian Xia Qing Yuan" capturing 70% of the Vietnamese market in 2005 [5] - He identified three core elements for successful IP dissemination: cultural resonance, a complete localization production system, and the ability to scale globally [5] - Two main paths for Chinese IP going global were outlined: targeting mainstream global markets with games and focusing on niche segments with products like toys and web literature [5] Group 4: Future Outlook - Gong Daojun concluded that Kingsoft, as a technology company, has significant potential for cross-industry integration in areas like office software, gaming, and cloud services [6] - He expressed confidence that Chinese companies can create globally influential IP brands, facilitating cultural exchange between East and West [6]