文化赋能城市
Search documents
热度之后,如何让“网红”变“长红”?
Chang Jiang Ri Bao· 2025-11-29 10:06
Core Insights - The emergence of "internet celebrity photo spots" in Wuhan reflects a growing trend where urban aesthetics and cultural experiences are being commodified for social media engagement [1][6] - The challenge for the city is to transform temporary "traffic" into lasting "retention" by enhancing cultural depth and urban governance [1][6] Group 1: Urban Aesthetics and Cultural Trends - The popularity of "internet celebrity photo spots" has led to a surge in visitors, with locations like the "manga street" in Wuchang District attracting long queues [2][3] - There is a growing concern about aesthetic homogenization and "visual involution," as similar photo compositions and filters dominate social media, diluting the uniqueness of urban landscapes [5][6] - Experts suggest that while the "photo craze" presents opportunities for urban development, it must be supported by cultural substance to avoid aesthetic fatigue [6][11] Group 2: Urban Management and Visitor Experience - Effective urban management is crucial as the influx of tourists can disrupt local life, necessitating a balance between visitor rights and residents' quality of life [10][11] - Initiatives such as clearly demarcated tourist and commercial photography zones have been implemented to minimize conflicts between tourists and local residents [7][9] - The introduction of dynamic scene management, where cultural narratives are integrated into tourist experiences, is seen as a way to enhance visitor engagement and understanding of the city [12][16] Group 3: Cultural Engagement and Storytelling - There is a shift towards encouraging visitors to engage with the city's cultural narratives rather than merely capturing standard photos, as seen in initiatives at historical sites [12][15] - The promotion of local stories and experiences through creative content is essential for transforming the city's image from mere visual symbols to cultural identities [16] - The call for policies that support quality content creation reflects a broader strategy to enhance cultural tourism and deepen visitor connections with the city [16]
爵士、音乐剧、二次元还有美食,首届外滩音乐节来了!
Xin Lang Cai Jing· 2025-10-18 10:21
Core Points - The 2025 Bund Music Festival, featuring a blend of jazz, musical theater, and emerging cultural elements, aims to establish itself as a long-term cultural brand for Shanghai [1][12] - The festival includes a diverse lineup of over 70 musicians from both domestic and international backgrounds, showcasing a variety of musical styles [7][9] - The event emphasizes the integration of music with historical and cultural contexts, enhancing the festival's international recognition [9][10] Group 1 - The festival is designed around the concept that "the Bund stage is the world stage," featuring three main segments: "Musical Theater Time Corridor," "Jazz Without Borders," and "Dimension Fantasy World" [1][12] - The opening theme song "Super Bund," performed by prominent artists, infuses new energy into the Bund area [2][4] - The festival aims to create a new cultural ecosystem that combines listening, shopping, tasting, and playing, thereby revitalizing the surrounding commercial areas [13] Group 2 - The festival's unique setting in the historical Bund area provides an irreplaceable cultural foundation, merging jazz melodies and musical theater with architectural elements [9][10] - The event features a multi-stage format, including a "Master Stage" for world-class jazz artists and a "New Voice Stage" for emerging musical talents [10][12] - The festival also includes a trendy art and food market, enhancing the immersive experience for attendees and promoting cultural tourism [12][13]
湾区设计力,破界赋新章:中国好礼·文创大赛暨2025广州市南沙区第五届文创大赛正式启动
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-29 14:38
Group 1 - The "China Good Gift · Cultural and Creative Competition" was launched in Nansha Bay, marking the fifth edition of the competition and coinciding with the 10th anniversary of the Nansha Free Trade Zone [1][3] - The competition theme is "Breaking Boundaries and Creating Change," aiming to integrate creative talents, enterprise resources, intangible cultural heritage skills, and urban culture [3][9] - The event has attracted over 5,500 designers since its inception, with more than 1,200 participants from Hong Kong and Macau, establishing itself as an important platform for cultural collaboration in the Greater Bay Area [11] Group 2 - The competition has partnered with several companies, including Mingyue Optical Co., Shenzhen Cotton Era Technology Co., and Guangzhou Crystal Eye Technology Co., to create a complete ecosystem from IP incubation to commercial transformation [6][15] - The introduction of the national platform "China Good Gift" is a significant highlight, providing resources for product selection, digital exhibitions, and nationwide channel connections to enhance market entry for outstanding works [11][13] - The competition features seven upgraded thematic directions focusing on urban cultural expression and brand application scenarios, including themes related to the Greater Bay Area's cultural heritage and modern technology [13][21] Group 3 - The event will continue to implement the "Enterprise Mentor System," offering comprehensive support for designers from project analysis to creative guidance [15] - A series of activities will be organized to showcase Nansha's cultural charm and promote innovation in the cultural and creative industry, including university presentations, cultural exchange tours, and overseas exhibitions [23] - The competition aims to deepen cooperation with Hong Kong and Macau institutions, inviting more young students to experience Nansha's unique cultural appeal and the rapid development of local industries [23]