一场名为"村T"的走秀掀起乡村的时尚革命，从稚子孩童到耄耋老人，村民们自信地走上T台，让深藏 乡野的盛装走出大山，让非遗从博物馆的展柜跃入现代生活的聚光灯下。当古稀之年的老人穿着草鞋扛 着木犁、牵着孙女亮相中国国际时装周收获全球点赞，乡村文化的叙事完成了从"被展示"到"主动讲 述"的质变。 "村T"掀起的不仅是视觉盛宴，更是一场文化重构，打破了乡村文化即"落后"的刻板印象。它联动绣里 淘非遗集市，形成"秀场引流—集市消费"闭环，经济赋能与文化自信实现同频共振。 非遗活化从来不是刻意的"复古"，而是让传统在当代生活中找到新的呼吸方式。政策扶持开创了转化条 件，手艺人的坚守延续文化命脉，而创新则为这古老技艺注入不竭的活力。 曾经提着篮子四处奔波的绣娘，如今在绣里淘拥有了属于自己的一方天地，正重拾针线，穿上亲手缝制 的盛装，自信地走在"村T"的舞台上。当传统不再只是谋生手段，而成为生活的一部分，文化便真正活 在了烟火人间，这或许就是人们对传统文化活化利用最本真的期待。 转自：贵州日报 权若青 凯里"绣里淘"非遗集市，草木染的清香在空气中浮动，苗语叫卖声如古老歌谣在耳畔回响，苗绣的斑 斓、银饰的精巧、蜡染的古朴，在阳 ...

Core Viewpoint - The price of Moutai liquor continues to decline, with specific price drops reported for various products, while the company shows slight revenue growth despite industry challenges [1][4]. Price Trends - The price of 25-year Flying Moutai original box decreased by 10 yuan to 1690 yuan per bottle, and the scattered bottle dropped by 20 yuan to 1660 yuan [1][2]. - The price of 24-year Flying Moutai original box fell by 30 yuan to 1750 yuan, while the scattered bottle decreased by 35 yuan to 1700 yuan [1][2]. - The price of 23-year Flying Moutai remained unchanged at 1950 yuan for the original and 1850 yuan for the scattered bottle [2]. Financial Performance - In the first three quarters of the year, Moutai achieved revenue of 1284.54 billion yuan, a year-on-year increase of 6.36%, and a net profit of 646.27 billion yuan, up 6.25% [4]. - Moutai liquor generated revenue of 1105.14 billion yuan, reflecting a 9.28% increase, while series liquor revenue was 178.84 billion yuan [4]. - Direct sales channel revenue reached 555.55 billion yuan, and wholesale channel revenue was 728.42 billion yuan [4]. Distributor and Contract Liabilities - As of the end of Q3, Moutai had 2325 domestic distributors, an increase of 182 from the beginning of the year, and 121 international distributors, up by 17 [4]. - Contract liabilities amounted to 77.49 billion yuan, down from 95.92 billion yuan at the beginning of the year but up from 55.07 billion yuan at the end of Q2 [4]. Market Challenges and Strategic Focus - The company acknowledges the challenges in the current market, emphasizing the need for a resilient ecosystem centered on consumer needs and market demand [5]. - The management highlighted the importance of channel health and product adaptation in the face of market pressures [5]. Leadership Changes - Recent leadership changes include the resignation of Chairman Zhang Deqin, with Chen Hua being recommended as the new chairman [7]. Industry Context - The broader liquor industry is facing pressure, with 14 out of 21 listed companies experiencing declines in both revenue and net profit in the first half of the year [8]. - The industry is undergoing a transformation from "scale expansion" to "value elevation," with a focus on consumer and cultural reconstruction [8].