湖北源旅国际 指 湖北省源旅国际旅行社有限公司 祥源安茶 指 安徽省祥源安茶茶业有限公司 祥源数字技术 指 杭州祥源数字技术研发有限公司 成都南湖鹏程 指 成都南湖鹏程旅游文化发展有限公司 景森旅游 指 张家界景森旅游服务有限公司 景典商业 指 张家界景典商业有限公司 祥源饮春茶 指 杭州祥源饮春茶电子商务有限公司 浙江祥源文旅股份有限公司 2025 年半年度报告 祥源游（韶关） 指 祥源游旅游服务（韶关）有限公司 祥游科技（黄山） 指 祥游科技服务（黄山）有限公司 上海翔途 指 上海翔途国际旅行社有限公司 元、万元、亿元 指 人民币元、人民币万元、人民币亿元 报告期、本期 指 2025 年 1-6 月 上年同期、上期 指 2024 年 1-6 月 第二节 公司简介和主要财务指标 一、 公司信息 公司的中文名称 浙江祥源文旅股份有限公司 公司的中文简称 祥源文旅 公司的外文名称 ZhejiangSunriverCultureTourismCo.,Ltd. 公司的外文名称缩写 SunriverCultureTourism 公司的法定代表人 王衡 二、 联系人和联系方式 董事会秘书 证券事务代表 姓名 王琦 陈秋 ...

Core Insights - Zhejiang Xiangyuan Cultural Tourism Co., Ltd. (Xiangyuan Tourism) reported a significant increase in revenue and profit for the first half of 2025, with total revenue reaching approximately 500 million RMB, a year-on-year growth of 35.41% [1] - The company's net profit attributable to shareholders was about 91.61 million RMB, reflecting a year-on-year increase of 54.15% [1] - The company plans to enhance its cultural IP and focus on deepening operations around two major international IPs: "Panda" and "Tea" [1] Financial Performance - Xiangyuan Tourism's revenue for the first half of 2025 was approximately 500 million RMB, marking a 35.41% increase compared to the previous year [1] - The net profit attributable to shareholders was around 91.61 million RMB, which is a 54.15% increase year-on-year [1] - The net profit after deducting non-recurring items was approximately 78.92 million RMB, showing a year-on-year growth of 37.16% [1] Business Segments - The tourism scenic area segment experienced a significant surge, with revenue from Mangshan Wuzhifeng increasing by 76% year-on-year [1] - Revenue from Danxia Mountain and Qiyun Mountain also saw substantial growth, increasing by 37% and 33% respectively [1] Strategic Focus - The company aims to deepen the cultural IP of its scenic areas and concentrate on the main cultural tourism sector [1] - Xiangyuan Tourism is committed to establishing "Xiangyuan Travel" as a leading one-stop service brand in the leisure and vacation sector [1] - The company plans to upgrade its business model to focus on "Cultural IP + Tourism + Technology" as its core strategy [1]

Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [4][6]. Core Viewpoints - The company is positioned as a leading cultural tourism service provider, focusing on destination investment and operation, with a robust expansion of its business footprint [1][4]. - The tourism industry is experiencing a recovery driven by policy support, with significant growth in both domestic and inbound tourism expected [2][29]. - The company has established three major international tourism destination systems, achieving breakthroughs in light asset operations [3][4]. Company Overview - The company, Xiangyuan Cultural Tourism, was listed in 2017 and has since acquired several high-quality scenic assets, forming a comprehensive tourism service model that includes destination resorts, travel services, cultural consumption, and digital technology [1][14]. - In 2024, the company is projected to achieve revenue of 860 million yuan, a year-on-year increase of 19.6%, with a net profit of 147 million yuan, reflecting a slight decline of 3.1% [1][4]. Industry Insights - Domestic tourism is expected to see 5.62 billion visitors in 2024, a 14.9% increase year-on-year, with tourism revenue reaching 5.8 trillion yuan, up 17.0% [2][29]. - Inbound tourism is projected to recover significantly, with 132 million visitors anticipated in 2024, marking a 60.9% increase from the previous year [2][38]. - The report highlights the ongoing policy initiatives aimed at bolstering the tourism sector, which is recognized as a strategic pillar of the national economy [29][41]. Business Development - The company has successfully integrated various scenic assets through acquisitions, enhancing its operational capabilities and expanding its market presence [3][4]. - The establishment of three major tourism areas—Daxiangxi, Dahuangshan, and Dananling—demonstrates the company's strategic focus on high-potential regions [3][4]. - The company has developed a comprehensive operational model that includes light asset management for eight scenic spots, providing full-chain operational services [1][3]. Financial Projections - The company is expected to achieve revenues of 1.36 billion yuan in 2025, with a net profit of 383 million yuan, reflecting a significant growth trajectory [4][5]. - The projected P/E ratios for 2025, 2026, and 2027 are 21.3x, 17.6x, and 15.6x respectively, indicating potential for valuation improvement [4][5].

Investment Rating - The report assigns a "Buy" rating to the company with a current price of 10.42 CNY and a reasonable value of 11.04 CNY, maintaining the same rating as the previous report [3]. Core Views - The company has shown significant growth in Q1 2025, with a revenue increase of 55.22% year-on-year and a net profit increase of 158.67% year-on-year, attributed to acquisitions and government subsidies [7][8]. - The company is expanding its tourism assets across various regions, enhancing its competitive edge through synergies among its diverse business segments [8][9]. - The report forecasts substantial revenue growth for the company, projecting revenues of 13.85 billion CNY, 15.89 billion CNY, and 17.62 billion CNY for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 60.3%, 14.7%, and 10.9% [11][12]. Financial Forecasts - The company is expected to achieve the following financial metrics: - Revenue (in million CNY): 722 (2023), 864 (2024), 1385 (2025), 1589 (2026), 1762 (2027) [2][12]. - Net Profit (in million CNY): 151 (2023), 147 (2024), 364 (2025), 403 (2026), 426 (2027) [2][12]. - EBITDA (in million CNY): 278 (2023), 348 (2024), 626 (2025), 695 (2026), 762 (2027) [2][12]. - EPS (CNY/share): 0.14 (2023), 0.14 (2024), 0.35 (2025), 0.38 (2026), 0.40 (2027) [2][12]. Business Segments - The tourism business is expected to grow significantly, with projected revenues of 9.53 billion CNY, 10.48 billion CNY, and 11.22 billion CNY for 2025, 2026, and 2027, respectively, driven by industry recovery and acquisitions [8][9]. - The tourism service segment is anticipated to generate revenues of 1.83 billion CNY, 2.74 billion CNY, and 3.56 billion CNY for the same years, with substantial growth rates [9][11]. - The cultural business, primarily focused on animation and related services, is projected to see a decline in revenue, with estimates of 0.55 billion CNY, 0.49 billion CNY, and 0.47 billion CNY for 2025, 2026, and 2027, respectively [10][11]. Valuation - The report suggests a valuation based on a 32x PE ratio for 2025, leading to a reasonable value of 11.04 CNY per share, supporting the "Buy" rating [11][12].