（来源：邯郸新闻网） 转自：邯郸新闻网 滏口流芳藏古韵 窑火映山启新程——赵都新脉，创新托举起文旅产业（六） 陟彼景山，松柏丸丸，是断是迁，方斫是虔。 《诗经》中所描绘的景山，即今日峰峰矿区鼓山，坐落于太行八陉之滏口陉要冲，既是响堂山石窟所在 地，更是千年文脉流转的核心廊道。滏口陉的山水滋养，让响堂山石韵与磁州窑窑火在此交相辉映、共 生共荣，织就峰峰文旅的核心经纬。 峰峰锚定"北朝文化核心地"定位，以滏口陉文化带为纽带，以响堂山5A级景区创建为牵引，以磁州窑 窑火为动能，用创新激活古韵、以融合拓展边界，让文旅IP焕发时代活力。2025年，全区接待游客突破 600万人次，实现旅游综合花费40余亿元，为"这么近，那么美，周末到河北"品牌注入浓郁"峰峰含 量"，在赵都文旅版图中书写出"古韵流芳、新程致远"的独特答卷。 滏口蕴珍 厚植千年文脉根基 作为滏口陉上的文化地标，响堂山石窟与磁州窑共同构成峰峰文脉的核心底色，加之散落于廊道沿线的 古建遗存，让这片土地的历史底蕴愈发厚重。响堂山是北齐石窟艺术的集大成者，如今已跻身全国文旅 热点景区。矗立在滏口陉滏口关上的无梁殿，是滏口陉最具代表性与标识性的文化符号，以独特的建筑 ...

（来源：上观新闻） 相较之下，杭州升级主题游线、推出联名产品、定制公交专线。让"追剧"变成"读城"，把"打卡"化 为"识史"——这背后是对文化IP转化规律的精准把握，更是"文物不只是供着，更要活化"的制度自觉。 锦上添花易，雪中送炭难。但文保不能只追"爆款"，任由"冷门"更冷。针对郭威墓，须压实当地管护责 任，合理分配文保资金，强化日常巡查力度。同时，深化文化阐释，化被动为主动，多做宣传推介，可 与其他文保单位合作开发文旅，吸引更多人来此见证历史。挖掘雕青天子郭威的IP价值，联动开封，打 造"五代北宋"主题游等，让冷门遗迹"活起来""火起来"。 现下，杭州已将钱王祠、雷峰塔、保俶塔等遗迹脉络串联，引导游客"知其然更知其所以然"，以期 将"流量"变"留量"。 文物不是城市的点缀，而是历史的碑刻。钱王祠的热闹是文保的加分项，郭威墓的整洁却是及格线。 历史从不刷屏，但它会记得——妥善保护每一处遗迹，让千年文明在传承中生生不息，这是时代赋予我 们每个人的使命，无关冷热，不论流量。 原标题：《微言 | 钱王祠挤爆，郭威墓蒙尘：文保不该有"流量"滤镜》 近日，两条新闻"背对背"刷屏：一边是遗嘱"纸衣瓦棺"的后周太祖郭威墓 ...

Core Insights - The popularity of the traditional pastry "Dingsheng Cake" has surged due to the influence of the TV drama "Taiping Nian," leading to increased tourist traffic in Hangzhou and significant sales growth for local businesses [5][6][8] Group 1: Impact of "Taiping Nian" - The airing of "Taiping Nian" has revitalized interest in historical sites like Qianwangci, with visitor numbers increasing by 50% year-on-year, reaching a peak of 7,100 on February 8 [8] - The drama has also driven sales of related products, such as a co-branded fish symbol that sold 11,000 units within 24 hours of its launch [6][9] - The local tourism department is actively promoting themed tours and products to capitalize on the drama's popularity, aiming to create lasting cultural memories for visitors [6][12] Group 2: Business Response - Local businesses, such as Yang's Pastry Shop, have experienced a tenfold increase in sales of Dingsheng Cake, with daily sales surpassing 400 boxes [8][10] - The marketing strategies employed by these businesses, including collaborations with cultural institutions, have prepared them to effectively handle the surge in demand [10][11] - The integration of "Taiping Nian" themes into product offerings and store displays has enhanced customer engagement and sales across various traditional food items [11][12] Group 3: Cultural and Economic Implications - The collaboration between local enterprises and the tourism department has resulted in the launch of 138 co-branded products across 18 categories, extending the cultural impact of the drama into everyday life [12] - The initiative "Follow Taiping Nian to Tour Hangzhou" aims to connect historical sites with consumer experiences, transforming them into interactive cultural touchpoints [13][14] - The overall effect of the drama on Hangzhou's cultural landscape is expected to contribute to a more profound and engaging experience for both tourists and locals during the upcoming Spring Festival [13][14]

Core Insights - The establishment of the "Zhongxiao Youli" co-creation development alliance and its special fund marks a new phase in the protection and development of Beijing's central axis culture, integrating resources from government, cultural institutions, enterprises, and academia [1][2] - The alliance plans to set up 100 "Zhongxiao Liwu" offline stores by 2026, allowing citizens and tourists to experience and consume central axis culture in various commercial environments [1][2] Group 1 - The "Zhongxiao Youli" alliance aims to unify cultural and commercial value through professional operations, as highlighted in the "2025 Beijing Central Axis Brand Development Report" [2] - The "Zhongxiao Liwu" recognition standards were released, focusing on five dimensions including basic conditions and product supply, to promote the integration of central axis culture into daily consumption [2] - The establishment of the "Zhongxiao Youli" special fund will provide financial support for the alliance's operations, brand promotion, product development, and channel construction, particularly accelerating the layout of the 100 planned stores by 2026 [2] Group 2 - Strategic cooperation agreements were signed between the Beijing Central Axis Public Protection Foundation and various enterprises across sectors such as dairy cultural innovation, digital technology, and cultural arts, showcasing innovative cross-industry collaboration [2] - The stores will serve not only as sales points but also as cultural experience spaces, transforming the central axis from a historical symbol into a contemporary cultural brand with international influence [2]

Core Insights - The "Dahuo Zhi Shang" project at the Zhengzhou Dahe Village Ruins Museum is set to launch on September 1, offering an immersive experience based on the Yangshao culture, making it one of the first projects in China to utilize Neolithic archaeological sites for a full-process immersive experience [1][2] Group 1: Project Overview - The project is based on real archaeological findings from the Dahe Village site, including painted pottery patterns and burial layouts, transforming them into a dramatic narrative that combines historical facts, artistic creation, and immersive experience [1] - Visitors will engage as "cultural inheritors," following NPCs to solve puzzles and explore cultural themes, such as "finding the soul fragments of the river" and "deciphering the natural codes of pottery patterns" [1] Group 2: Cultural Significance - The project aims to deconstruct the evolution of civilization through dramatic conflict, allowing visitors to understand the wisdom of the Yangshao culture and the roots of Chinese civilization [2] - The immersive experience includes modern expressions of Yangshao culture, creating emotional resonance through visual elements, such as the symmetrical patterns on pottery that echo the narrative of truth waiting to be discovered [2] Group 3: Economic and Cultural Impact - The project explores the full-chain transformation of archaeological resources into cultural IP and consumer scenarios, aiming to enhance cultural recognition and engagement [2]