Core Insights - The establishment of the "Zhongxiao Youli" co-creation development alliance and its special fund marks a new phase in the protection and development of Beijing's central axis culture, integrating resources from government, cultural institutions, enterprises, and academia [1][2] - The alliance plans to set up 100 "Zhongxiao Liwu" offline stores by 2026, allowing citizens and tourists to experience and consume central axis culture in various commercial environments [1][2] Group 1 - The "Zhongxiao Youli" alliance aims to unify cultural and commercial value through professional operations, as highlighted in the "2025 Beijing Central Axis Brand Development Report" [2] - The "Zhongxiao Liwu" recognition standards were released, focusing on five dimensions including basic conditions and product supply, to promote the integration of central axis culture into daily consumption [2] - The establishment of the "Zhongxiao Youli" special fund will provide financial support for the alliance's operations, brand promotion, product development, and channel construction, particularly accelerating the layout of the 100 planned stores by 2026 [2] Group 2 - Strategic cooperation agreements were signed between the Beijing Central Axis Public Protection Foundation and various enterprises across sectors such as dairy cultural innovation, digital technology, and cultural arts, showcasing innovative cross-industry collaboration [2] - The stores will serve not only as sales points but also as cultural experience spaces, transforming the central axis from a historical symbol into a contemporary cultural brand with international influence [2]

Core Insights - The "Dahuo Zhi Shang" project at the Zhengzhou Dahe Village Ruins Museum is set to launch on September 1, offering an immersive experience based on the Yangshao culture, making it one of the first projects in China to utilize Neolithic archaeological sites for a full-process immersive experience [1][2] Group 1: Project Overview - The project is based on real archaeological findings from the Dahe Village site, including painted pottery patterns and burial layouts, transforming them into a dramatic narrative that combines historical facts, artistic creation, and immersive experience [1] - Visitors will engage as "cultural inheritors," following NPCs to solve puzzles and explore cultural themes, such as "finding the soul fragments of the river" and "deciphering the natural codes of pottery patterns" [1] Group 2: Cultural Significance - The project aims to deconstruct the evolution of civilization through dramatic conflict, allowing visitors to understand the wisdom of the Yangshao culture and the roots of Chinese civilization [2] - The immersive experience includes modern expressions of Yangshao culture, creating emotional resonance through visual elements, such as the symmetrical patterns on pottery that echo the narrative of truth waiting to be discovered [2] Group 3: Economic and Cultural Impact - The project explores the full-chain transformation of archaeological resources into cultural IP and consumer scenarios, aiming to enhance cultural recognition and engagement [2]