Core Viewpoint - The company has achieved steady growth in its operating performance in the first half of the year through innovative marketing strategies and diversified development, with a focus on enhancing customer acquisition and maintaining a positive business trajectory. Group 1: Marketing and Innovation - The company has intensified its innovative efforts in marketing, customer flow expansion, and service upgrades, successfully implementing a differentiated development strategy [1][2] - During the recent Qixi Festival, the company organized unique events such as "Music Party" and "Cute Pets Arrival," which received widespread consumer acclaim [1] - The company launched 10 promotional activities in the first half of the year, achieving breakthroughs in both operational performance and scenario innovation [1] Group 2: Membership and Customer Engagement - The company has refined its membership management by implementing initiatives like the "Ticket Bright Project," which reimburses travel expenses for out-of-town members, effectively increasing external member numbers [2] - The company utilizes CRM systems and big data analysis for precise marketing, enhancing customer loyalty and conversion rates through improved service management [2] Group 3: Supply and Product Strategy - The company is focusing on enhancing product offerings and has successfully attracted several first-store openings, including notable brands, thereby enriching the shopping experience [3][5] - The company emphasizes the importance of brand partnerships and has established mutually beneficial relationships with various suppliers and brand merchants to expand its competitive advantage [4] Group 4: Performance and Future Outlook - The company reported a 25.08% year-on-year increase in net profit attributable to shareholders in the first half of the year, indicating robust growth [5] - The company plans to leverage its comprehensive competitive advantages and enhance marketing capabilities during upcoming festive periods to further boost performance [5]

Core Insights - The retail industry is experiencing a gradual recovery, with younger consumers driving increased foot traffic and engagement [2] - Zhongxing Commercial has successfully implemented innovative marketing strategies that focus on attracting families and younger demographics, resulting in significant sales growth [3][5] Marketing Strategies - In the first half of 2025, Zhongxing Commercial launched 10 promotional events over 71 days, accounting for 39% of the operating days, with these events generating 65% of total sales [3] - The marketing approach emphasizes cultural and artistic integration, featuring diverse activities such as music concerts, traditional craft exhibitions, and sports events to engage various age groups [3][4] Membership and Consumer Engagement - Membership consumption has shown positive growth, with the number of members increasing by 1.6% and consumption amount rising by 8.3%, leading to a membership consumption share of 75%, up by 4.3 percentage points [4] - The company is enhancing its digital transformation by leveraging short video content and optimizing its online presence, creating a seamless online-to-offline experience [4][5] Economic and Policy Context - The "first launch economy" is being utilized to introduce new products and services, enhancing the overall shopping experience and driving consumer interest [7][8] - Recent consumer policies, such as tax refunds for outbound travelers, are expected to stimulate demand and improve the retail environment [9][10] Future Outlook - Zhongxing Commercial aims to leverage its position as a leading regional player to activate local consumption potential and adapt to new consumer trends [10] - The company is committed to fostering innovative consumption scenarios and maintaining a youthful marketing approach to lead retail trends in Shenyang and Northeast China [10]