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不断出圈 上赛场向多元产业生态升级 围绕赛车文化打造旅游产品矩阵 充分发挥赛道魅力
Jie Fang Ri Bao· 2025-07-18 01:43
赛场圈速榜是衡量汽车性能的重要标准之一,刷出好成绩不仅可以提升品牌知名度及市场竞争力, 也为汽车制造商改进和研发新车提供了重要的参考依据。据介绍,即将上线的圈速榜官方网站,涵盖汽 车、卡丁车、自行车、跑步等多元板块,预示着上赛场将从汽车竞技延伸至全民运动领域,真正让赛车 场成为根植培育赛车文化的载体。未来还将开放大众赛道试乘项目,让普通市民亲历起步、加速、过弯 的全过程,将赛道体验转化为可分享的城市记忆,打破专业赛事与普通市民之间的壁垒。7月下旬,上 海国际赛车场将首次在夜间开放赛道供市民自行车骑行以及卡丁车体验。今年下半年,自主IP赛事及嘉 年华等全新的IP活动也已经在酝酿筹备。 记者 秦东颖 近日,2025上海看东方·芭莎之夜在上海国际赛车场燃情上演,打造了一场沉浸式的娱乐消费。越 来越多的人感受到,"去上赛场看赛车"的传统观念正在被更新——观赛、看演出、参与迎新跑、打卡 4A级旅游景区,在这条国内唯一的F1赛道,体育场馆的功能边界被重新定义,一次次出圈也证明"上赛 道"远不止是一条赛道。 随着赛车主题酒店的规划建设,未来,这里将进一步完善配套服务,形成"赛事服务中枢+城市微 度假目的地"的双重定位,推动 ...
中兴商业2024年财报:营收利润双降,线上业务表现乏力
Sou Hu Cai Jing· 2025-04-02 07:17
Core Viewpoint - The financial performance of Zhongxing Commercial in 2024 showed significant declines in both revenue and net profit, indicating operational pressures despite attempts at innovation in the retail sector [1][4][6] Financial Performance - The company reported a total revenue of 763 million yuan in 2024, a decrease of 5.76% from 810 million yuan in 2023 [4] - The net profit attributable to shareholders fell to 100 million yuan, down 25.27% from 134 million yuan [4] - The non-recurring net profit saw a more pronounced decline of 36.36%, amounting to 84.2 million yuan [1][4] Operational Challenges - Increased management and sales expenses contributed to profit compression, with management expenses rising by 4.68% and sales expenses increasing by 23.11% [4] - The employee stock ownership plan expenses led to a direct reduction in total profit by approximately 28.76 million yuan [4] Innovation Limitations - The company's initiatives in the first-store economy and track economy did not yield significant performance improvements, revealing limitations in brand introduction and event planning [5][6] - Although some success was noted in attracting customers through first-store initiatives, high operational costs and limited brand appeal hindered sustained sales growth [5] - The activities related to the track economy attracted some foot traffic but lacked effective conversion rates and sustainability [6] Future Challenges - The overall performance in 2024 was unsatisfactory, with declining revenue and profit, weak online business, and limitations in innovative measures becoming increasingly apparent [6] - The company faces the primary challenge of finding new growth points amid digital transformation and market competition [6]