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文化·视点|延长营业时间、推行免预约,如何做好“文博消费”文章?
Xin Hua She· 2025-09-25 06:04
Core Insights - The article discusses the increasing popularity of cultural consumption, particularly in museums, driven by a growing public interest in historical and cultural heritage [1][2] - Recent policies aim to enhance service consumption by extending operating hours and optimizing reservation systems for popular cultural venues [1][3] Group 1: Policy Measures - The government has proposed measures to extend operating hours for popular cultural venues and encourage no-reservation policies to meet the diverse cultural needs of the public [1][3] - Specific examples include the Sanxingdui Museum extending its closing time from 18:00 to 20:00 during holidays, and the Shanghai Museum implementing no-reservation policies starting in September [1][3] Group 2: Economic Impact - Optimizing reservation methods is expected to enhance user experience and stimulate local economies, including ticket sales, cultural products, and dining [2][3] - The Shanghai Museum's recent exhibition on ancient Egyptian civilization attracted 2.77 million visitors and generated revenue of 760 million yuan, contributing to over 35 billion yuan in overall city consumption [2] Group 3: Cultural Innovation - The article emphasizes the need for innovative exhibition methods and collaboration with social forces to develop cultural products and digital offerings [3][4] - The number of museums achieving annual sales of over 100 million yuan in cultural products is increasing, with several museums reporting sales between 200 million and 500 million yuan [3] Group 4: Future Trends - The future of cultural consumption is expected to expand beyond urban areas and popular venues, becoming a significant part of mass tourism [4] - Museums are envisioned not only as guardians of culture but also as creators of enriching life experiences [4]
延长营业时间、推行免预约,如何做好“文博消费”文章?
Xin Hua Wang· 2025-09-25 05:27
Core Insights - The article discusses the increasing popularity of cultural consumption, particularly in museums, driven by a growing public interest in historical and cultural heritage [1][2] - Recent policies aim to enhance service consumption by extending operating hours and optimizing reservation systems for popular cultural venues [1][3] Group 1: Policy Measures - The government has proposed measures to extend operating hours for popular cultural venues and encourage no-reservation policies to meet the diverse cultural needs of the public [1][3] - Specific examples include the Sanxingdui Museum extending its closing time from 18:00 to 20:00 during holidays, and the Shanghai Museum implementing no-reservation policies starting in September [1][3] Group 2: Economic Impact - Optimizing reservation methods is expected to enhance user experience and stimulate local economies, including ticket sales, cultural products, and dining [2][3] - The Shanghai Museum's recent exhibition attracted 2.77 million visitors and generated revenue of 760 million yuan, contributing over 35 billion yuan to the city's overall consumption [2] Group 3: Innovation in Cultural Exhibitions - The article emphasizes the need for innovative exhibition methods and collaboration with social forces to develop cultural products and digital offerings [3][4] - The number of museums achieving annual sales of over 100 million yuan in cultural products is increasing, with several museums reporting sales between 200 million and 500 million yuan [3] Group 4: Future Trends - The integration of modern technology with traditional and contemporary culture is expected to enhance visitor experiences and rejuvenate tourism destinations [4] - Cultural consumption is anticipated to expand beyond urban areas and popular venues, becoming a significant part of mass tourism [4]
文化·视点丨延长营业时间、推行免预约,如何做好“文博消费”文章?
Xin Hua Wang· 2025-09-25 03:13
Core Insights - The article discusses the increasing popularity of cultural consumption, particularly in museums, driven by a growing public interest in historical and cultural heritage [1][2] - Recent policies aim to enhance service consumption by extending operating hours and promoting no-reservation entry at popular cultural venues [1][3] Group 1: Policy Measures - The government has introduced measures to extend operating hours for popular cultural venues and optimize reservation systems, encouraging no-reservation entry [1][2] - Specific examples include the Sanxingdui Museum extending its closing time from 18:00 to 20:00 during holidays, and the Shanghai Museum implementing no-reservation entry starting September [1][3] Group 2: Economic Impact - The cultural consumption sector is seen as a significant growth point for the integration of culture and tourism, with potential to boost local economies and night-time economies [2][3] - The "Pyramid Peak: Ancient Egyptian Civilization Exhibition" at the Shanghai Museum attracted 2.77 million visitors and generated revenue of 760 million yuan, contributing to over 35 billion yuan in overall city consumption [2] Group 3: Innovation and Collaboration - The article emphasizes the need for innovative exhibition methods and collaboration with social forces to enhance cultural offerings and market-driven exhibitions [3][4] - The number of museums achieving annual sales of over 100 million yuan in cultural products is increasing, with several museums reporting sales between 200 million and 500 million yuan [3] Group 4: Future Trends - The future of cultural consumption is expected to expand beyond urban areas and popular venues, becoming a vital part of mass tourism [4] - The integration of modern technology with traditional culture is anticipated to create new experiences for visitors, enhancing the appeal of cultural destinations [4]