【京东旅行与三亚市政府联合官宣："宝藏城市"计划第二站11月落地三亚】11月17日，于三亚保利瑰丽 酒店举办的京东品酒会上，京东旅行与三亚市人民政府联合官宣"宝藏城市"计划第二站落地三亚，11月 17日至30日，为全国游客带来限量1元抢5A景区门票、199元高星酒店秒杀等福利。 在京东品酒会现场，三亚市人民政府副市长范维正表示："京东集团与三亚市的合作根基深厚、成果丰 硕。从电子商务到物流供应链，从数字科技到产业赋能，为三亚经济社会高质量发展注入强劲动 力。'宝藏城市计划'第二站正式落地三亚，既是京东集团对三亚文旅产业的认可，也是三亚链接科技创 新的重要契机。我们希望通过诚意满满的优惠与丰富多样的选择，让每一位向往三亚的朋友，都能轻松 开启旅程，走进三亚、感受三亚。" "宝藏城市"计划是京东旅行2025年9月推出的IP，定期与各地文旅局展开深度合作，寻找一座又一座特 色城市，以热门、优质的旅游资源，回馈广大京东用户，为用户挖掘更多的宝藏目的地，并通过整合平 台资源与营销能力，打造"资源+营销+体验"一体化的文旅合作新模式。"宝藏城市"首站选定了以"中国 生态第一市"著称的浙江丽水，并与丽水文旅达成战略合作。三 ...

Core Insights - JD.com has launched the second phase of its "Treasure City" initiative in Sanya, offering promotional deals such as 1 yuan tickets to 5A scenic spots and 199 yuan hotel discounts from November 17 to 30 [1] Group 1: Partnership and Economic Impact - The partnership between JD.com and the Sanya municipal government is described as deep-rooted and fruitful, contributing significantly to the high-quality development of Sanya's economy and society [1] - The Sanya government emphasizes the importance of this collaboration in linking technology innovation with the local tourism industry [1] Group 2: "Treasure City" Initiative - The "Treasure City" initiative was launched by JD Travel in September 2025, aiming to collaborate with local tourism bureaus to identify unique cities and enhance user experiences [1] - The first city selected for this initiative was Lishui, Zhejiang, known for its ecological significance, where a strategic partnership with the local tourism sector was established [1]