【京东旅行与三亚市政府联合官宣："宝藏城市"计划第二站11月落地三亚】11月17日，于三亚保利瑰丽 酒店举办的京东品酒会上，京东旅行与三亚市人民政府联合官宣"宝藏城市"计划第二站落地三亚，11月 17日至30日，为全国游客带来限量1元抢5A景区门票、199元高星酒店秒杀等福利。 在京东品酒会现场，三亚市人民政府副市长范维正表示："京东集团与三亚市的合作根基深厚、成果丰 硕。从电子商务到物流供应链，从数字科技到产业赋能，为三亚经济社会高质量发展注入强劲动 力。'宝藏城市计划'第二站正式落地三亚，既是京东集团对三亚文旅产业的认可，也是三亚链接科技创 新的重要契机。我们希望通过诚意满满的优惠与丰富多样的选择，让每一位向往三亚的朋友，都能轻松 开启旅程，走进三亚、感受三亚。" "宝藏城市"计划是京东旅行2025年9月推出的IP，定期与各地文旅局展开深度合作，寻找一座又一座特 色城市，以热门、优质的旅游资源，回馈广大京东用户，为用户挖掘更多的宝藏目的地，并通过整合平 台资源与营销能力，打造"资源+营销+体验"一体化的文旅合作新模式。"宝藏城市"首站选定了以"中国 生态第一市"著称的浙江丽水，并与丽水文旅达成战略合作。三 ...

七鲜咖啡承诺所有含奶饮品绝不使用奶精、植脂末，坚持不在任何含奶咖啡中使用常温奶，"只用鲜奶"。相较于 其他乳制品，鲜奶采用低温巴氏杀菌工艺，保留了更多活性蛋白，不仅口感更佳，营养价值也更高，成本也相应 提升。七鲜咖啡所选用的七鲜4.0高钙鲜牛奶来自乌兰察布专属牧场优质奶源带，每100毫升含有4.0克乳蛋白与130 毫克原生钙。七鲜咖啡将优质鲜奶与IIAC国际金奖咖啡豆进行科学配比，力求为消费者带来口感更醇厚、营养更 全面的鲜奶咖啡体验。目前，鲜奶拿铁、玫颜鲜奶拿铁、秋梨鲜奶拿铁等作为其主打产品，已赢得用户的广泛好 评。 刘强东在品酒会现场表示："京东推出七鲜咖啡，只用鲜奶，希望为用户提供更新鲜、更好喝、更健康的咖啡体 验。七鲜咖啡面向全国招募合作商，希望随着七鲜咖啡在全国各地的开业，能够整体带动咖啡消费。" 据刘强东透露，京东正式推出旗下现制饮品品牌"七鲜咖啡"，并面向全国招募合作商。在酒旅业务上，京东外卖 App独立上线，京东点评和京东真榜也随之上线，招募10万名京东求真官进行盲测。此外，在品酒会上，京东旅 行与三亚市人民政府联合官宣"宝藏城市"计划第二站落地三亚。 11月17日，第三场京东品酒会在三亚保利 ...

Core Insights - The "Treasure City" initiative by JD Travel has officially launched its second phase in Sanya, offering limited-time promotions such as 1 yuan tickets to 5A scenic spots and 199 yuan hotel deals, aimed at attracting nationwide tourists [1][2] - The collaboration between JD Group and the Sanya municipal government is highlighted as a significant partnership that enhances Sanya's tourism and economic development through e-commerce, logistics, and digital technology [1] - The "Treasure City" program, initiated in September 2025, aims to identify unique cities with quality tourism resources, providing benefits to JD users while integrating platform resources and marketing capabilities for a new model of tourism collaboration [1][2] Group 1 - The launch of the "Treasure City" plan in Sanya is a testament to JD Travel's supply chain innovation capabilities [2] - JD aims to leverage its supply chain infrastructure and AI technology to redefine travel products, pricing, and services, enhancing consumer travel experiences [2] - Future plans include exploring more "Treasure Cities" to inject new vitality into local tourism economies with creative product offerings [2]

"宝藏城市"计划是京东旅行2025年9月推出的IP，定期与各地文旅局展开深度合作，寻找一座又一座特 色的城市，首站选址浙江丽水。此次三亚站活动中，平台同步发放"满199减100"机票及酒店优惠券，并 上线海航随心飞、长龙畅游卡等旅行产品。用户可通过京东App搜索"宝藏城市"参与相关活动。 三亚市政府副市长范维正在发布会上表示，京东集团与三亚市在电子商务、物流供应链等领域已有合作 基础，此次计划旨在进一步推动地方文旅产业与科技平台资源的融合。京东旅行称，将通过供应链与技 术能力优化产品与服务，未来计划拓展至更多城市。 凤凰网科技讯 11月17日，京东旅行与三亚市政府联合宣布，"宝藏城市"计划第二站正式落地三亚，活 动时间为11月17日至30日。期间，平台将推出限量1元抢购蜈支洲岛、大小洞天、天涯海角等5A级景区 门票及车票套餐，以及199元起的高星酒店秒杀活动，同时提供北京、上海、广州等地出发的机票酒店 往返套餐，最低价格为1999元。 ...

Core Insights - JD.com has launched the second phase of its "Treasure City" initiative in Sanya, offering promotional deals such as 1 yuan tickets to 5A scenic spots and 199 yuan hotel discounts from November 17 to 30 [1] Group 1: Partnership and Economic Impact - The partnership between JD.com and the Sanya municipal government is described as deep-rooted and fruitful, contributing significantly to the high-quality development of Sanya's economy and society [1] - The Sanya government emphasizes the importance of this collaboration in linking technology innovation with the local tourism industry [1] Group 2: "Treasure City" Initiative - The "Treasure City" initiative was launched by JD Travel in September 2025, aiming to collaborate with local tourism bureaus to identify unique cities and enhance user experiences [1] - The first city selected for this initiative was Lishui, Zhejiang, known for its ecological significance, where a strategic partnership with the local tourism sector was established [1]

Core Insights - The upcoming holiday period is expected to see a significant increase in travel, with an estimated 2.36 billion trips anticipated during the 8-day Mid-Autumn and National Day holidays, reflecting a daily average of approximately 295 million trips, a 3.2% increase from the previous year [1] Group 1: Industry Trends - Travel and tourism companies are actively preparing for the holiday season, with various cultural and tourism activities planned across key scenic areas [2] - The demand for both domestic and international travel is strong, with outbound travel bookings increasing by over 30% year-on-year and inbound travel bookings doubling [2] - Short-distance travel options are also being enhanced, with new offerings such as the first international snow sculpture exhibition and various cultural events planned for the holiday period [3] Group 2: Technological Integration - The integration of technology in the tourism sector is becoming increasingly prominent, with initiatives such as the launch of the "AI Travel Guizhou" and various smart tourism development plans in different provinces [4] - Companies are introducing innovative AI tools and immersive technologies to enhance the travel experience, such as the AI G.O. smart assistant and the "Travel Truth Finder" tool [5] - The use of digital guides and immersive storytelling is being emphasized in red tourism initiatives, aiming to educate visitors about historical events [5] Group 3: New Market Entrants - New players are entering the tourism market, with Alibaba's Amap launching the "Amap Street Ranking" and JD Travel initiating the "Treasure City" plan to promote local tourism [6] - The involvement of major internet companies in the tourism sector is expected to drive digital transformation and integration within the industry, leveraging their extensive user bases and resources [6]