Core Viewpoint - The article discusses the unique and aggressive marketing strategy of Hebei's tourism, encapsulated in the catchy slogan "So close, so beautiful, come to Hebei on weekends," which has gained significant traction both online and offline, leading to increased tourism interest in the region [10][138]. Group 1: Marketing Strategy - Hebei's tourism marketing relies heavily on a simple yet effective slogan that resonates with people, making them feel that Hebei is always within reach [10][22]. - The slogan has been widely disseminated by Hebei locals, creating a sense of community and pride that fuels further promotion [19][20]. - The strategy includes a "carpet bombing" approach, where the slogan is displayed in various locations, including high-speed train stations, to ensure maximum visibility [22][24]. Group 2: Tourism Growth - Recent data indicates a significant increase in tourism to Hebei, with flight bookings to Shijiazhuang rising by 14% year-on-year and ticket orders increasing by 193% during the Dragon Boat Festival [138]. - The article highlights that Hebei has 12 national 5A-level tourist attractions, showcasing its potential as a travel destination [123][136]. - The unique cultural and historical aspects of Hebei contribute to its appeal, with references to its rich heritage and modern attractions [121][134]. Group 3: Cultural Impact - The article emphasizes that the popularity of the slogan reflects not only a marketing success but also the deep cultural and historical roots of Hebei [136]. - Hebei's diverse offerings, from natural landscapes to cultural landmarks, are presented as reasons for tourists to visit [124][132]. - The article notes that Hebei's identity is being reshaped through this marketing campaign, positioning it as a vibrant and attractive destination [141][143].

Core Viewpoint - The article discusses the unique and aggressive marketing strategy employed by Hebei's tourism sector, which has gained significant attention through the catchy slogan "So close, so beautiful, come to Hebei on weekends" and its widespread promotion by locals both online and offline [1][93]. Group 1: Marketing Strategy - Hebei's tourism marketing has become a phenomenon, with locals promoting the slogan globally, creating a sense of urgency and curiosity about the province [6][10]. - The slogan has been adopted in various locations, including high-speed train stations and international settings, showcasing the reach of Hebei's promotional efforts [12][21]. - The campaign has led to a notable increase in tourism metrics, with a 14% rise in flight bookings and a 193% increase in ticket orders compared to the previous year during the Dragon Boat Festival [93]. Group 2: Cultural Impact - The article highlights the cultural pride of Hebei residents, who actively promote their home province, even in foreign countries, creating a sense of community and identity [22][36]. - Hebei's tourism campaign has sparked a broader conversation about regional identity and competition, with other provinces attempting to capitalize on the trend by launching their own slogans [94][96]. - The campaign reflects Hebei's rich historical and cultural background, emphasizing its significance beyond just tourism [92][78]. Group 3: Tourism Attractions - Hebei boasts numerous attractions, including 12 national 5A-level scenic spots, which are often overshadowed by more famous tourist destinations [80][87]. - The province is home to unique cultural landmarks and experiences, such as the "Hogwarts of Hebei" and various replicas of international landmarks, which contribute to its appeal [50][61]. - The article suggests that Hebei's diverse offerings make it a compelling destination for both domestic and international tourists, challenging preconceived notions about the province [92][78].