2025年国庆中秋双节期间，玉树州文化旅游市场呈现 "安全底色足、客源渠道宽、消费热度高"的良好态势。全州文旅系统深入贯彻省文化和旅游厅假日 安全生产工作部署，严格落实州委平安玉树建设要求，通过多维监管筑牢安全防线，精准营销拓展客源市场，特色供给激活消费潜力，实现假日市场平稳 有序与品质升级双提升。 针对假日非法穿越高发风险，吸取全国全省事件教训，文旅、林草、公安等部门对自然保护区、未开发林区等重点区域实行"警示+巡查+舆情监测"三重 管控。在 G345、G214 等线路关键入口设置生态保护警示标识，加密巡逻频次，未发现非法穿越活动及人员受困失联情况，实现游客安全与生态保护"双 保障"。 二、精准营销拓市引流，客源结构持续优化 一、立体监管织密防线，守护假日出行安全 为保障游客体验与生态安全，玉树州多部门联动开展专项行动，构建全链条保障体系： （一）市场整治精准发力 州文旅局联合市场监管、公安、消防等部门聚焦"舌尖安全、消费规范、生态保护"三大核心，开展全域专项检查。重点排查景区周边餐饮单位食材采购台 账、后厨卫生及价格公示情况，现场整改食材储存不规范、健康证未更新等问题；严查特产商店"以次充好""虚假宣传" ...

Group 1: Domestic Travel Trends - During the 2025 Dragon Boat Festival holiday, domestic travel reached 119 million trips, a year-on-year increase of 5.7% [1] - Total domestic travel expenditure during the holiday was 42.73 billion yuan, reflecting a year-on-year growth of 5.9% [1] - In Beijing, 8.21 million tourists were received during the holiday, marking a 5.4% increase compared to the previous year [1] - Beijing's tourism revenue during the holiday was 10.77 billion yuan, up 6.7% year-on-year [1] Group 2: Commercial Developments - The Wuhan Shanshan Outlets project is 95% complete, with the first batch of merchants expected to enter by mid to late June [2] - The project covers approximately 130,000 square meters and aims to attract over 250 well-known brands, marking Hubei's first lakeside outlet [2] Group 3: Corporate Investments - Haichang Ocean Park announced a strategic investment from Xiangyuan Holdings, involving the issuance of 5.1 billion new shares at a subscription price of 0.45 HKD per share, totaling 2.295 billion HKD [3] - The subscription price represents a discount of approximately 46.43% compared to the previous trading day's closing price [3] - If successful, Xiangyuan Holdings will become the controlling shareholder of Haichang Ocean Park [3] Group 4: Corporate Actions - Jinjiang Hotels plans to issue H-shares overseas and list on the Hong Kong Stock Exchange to enhance its global strategy and improve governance transparency [4] - The proposed issuance will not exceed 15% of the total share capital post-issuance, with an option for overall coordinators to exercise an additional 15% over-allotment [4] Group 5: Operational Issues - At the Atour Hotel in Hangzhou, a "hospital pillowcase" incident led to the hotel being removed from the Atour Group's app and mini-program [5] - The hotel acknowledged a serious operational oversight due to a supplier's error and has terminated its relationship with the supplier [5] - The hotel has conducted a thorough inspection of all room linens to prevent similar issues in the future [5]

Core Insights - The "May Day" holiday saw over 314 million domestic trips in China, marking a 6.4% year-on-year increase, with total spending reaching 180.27 billion yuan, up 8.0% from the previous year [3] Group 1: Travel Trends - The holiday period showcased a vibrant tourism market with diverse offerings, including extended hours at popular attractions and innovative new experiences [3] - Long-distance and in-depth travel experiences gained popularity, with significant visitor numbers reported at locations like Kashgar Ancient City, which welcomed 840,400 visitors and generated 202 million yuan in revenue, reflecting increases of 173.66% and 160.21% respectively [3] - There was a notable rise in bookings for travel products in regions such as Xinjiang, Tibet, and Yunnan, with average growth exceeding 100% compared to last year [4] Group 2: Cultural and Entertainment Integration - Cultural tourism saw a surge, with ticket orders for ancient town attractions increasing by nearly 30% on platforms like Ctrip [6] - Music festivals and performances contributed to the tourism economy, with cities like Chuzhou and Yining experiencing hotel booking increases of 240% and 130% respectively due to events like the Huluguo Music Festival and Peach Music Carnival [8] Group 3: International Tourism - The inbound tourism sector is recovering, with countries like Myanmar, South Korea, and Malaysia being major sources of foreign visitors, accounting for 57.4% of total foreign tourist numbers [9] - Policies such as visa exemptions and convenient payment options have bolstered the appeal of traveling and shopping in China [9] Group 4: Service Enhancements - Local governments and businesses have improved tourist services, with initiatives like opening government canteens to visitors and providing promotional measures such as discount tickets and consumption vouchers [10] - The collaboration between various sectors, including transportation and accommodation, has enriched consumer benefits and enhanced the overall travel experience [10] Group 5: Societal Impact - The increasing openness of government and corporate facilities to tourists reflects a growing trend of civilized travel and rational consumption, contributing positively to national quality of life and social progress [12]