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2025年北京市文化和旅游科技创新优秀案例和优秀解决方案发布
Bei Jing Shang Bao· 2025-09-12 10:33
Core Viewpoint - The event highlighted the integration of technology in the cultural and tourism sectors in Beijing, showcasing innovative cases and solutions that enhance service efficiency and cultural expression [1][2]. Group 1: Innovative Cases and Solutions - A total of 14 outstanding cases and 8 excellent solutions were selected, including projects like the National Centre for the Performing Arts' ultra-high-definition digital performances and VR experiences at the Old Summer Palace [1]. - The selected innovations also feature applications of artificial intelligence, such as AI digital store managers and multilingual AI transparent screens, aimed at improving service and governance in the cultural tourism sector [1]. - Other notable projects include immersive experiences in the metaverse, such as the 798 VR cinema and the Yiyun Digital Art Center, as well as physical venues like the Aipalang Outdoor Smart Playground and Haidian Park AI Technology Theme Park [1]. Group 2: Government Support and Future Plans - The Deputy Director of Beijing's Cultural and Tourism Bureau emphasized the importance of technology in transforming the cultural tourism industry and enhancing its service capabilities [2]. - The bureau plans to continue fostering an innovative ecosystem, encouraging collaboration among market entities and research institutions to deepen the integration of technological innovations into cultural tourism [2]. - Future initiatives will focus on promoting digital transformation in the industry, providing a supportive environment for technological advancements, and sharing best practices to lead the digital and intelligent transformation trends [2].
科技赋能,让万里长城“活”起来
Ren Min Wang· 2025-09-05 16:03
Core Viewpoint - The "Wonders of the Great Wall" immersive theater, utilizing cutting-edge technologies like XR, AI, and digital avatars, represents a significant step in the digital transformation of cultural tourism, bringing the Great Wall to life and enhancing cultural storytelling [1][4]. Group 1: Cultural Heritage and Challenges - The Great Wall and its associated stories and culture have deeply influenced generations of Chinese people, emphasizing the importance of preserving and promoting this heritage [3]. - Traditional methods of showcasing historical culture struggle to attract modern audiences, particularly the younger generation, due to the fast-paced nature of contemporary life [3]. - The rise in popularity of immersive and customized tourism experiences presents both challenges and opportunities for cultural storytelling and heritage transmission [3]. Group 2: Technological Innovation and Cultural Transmission - Leveraging advanced resources and technologies for cultural heritage transmission is both necessary and urgent, with the "Wonders of the Great Wall" theater serving as a proactive exploration in this area [4]. - The immersive theater allows visitors to experience the Great Wall's history firsthand, enhancing their understanding and appreciation of traditional culture [4]. - The integration of technology, culture, and intellectual property (IP) creates new opportunities for tourism experiences and market growth in the cultural sector [4]. Group 3: Examples of Digital Innovation - Similar innovative projects include the "Digital Dunhuang" initiative, which preserves and shares the exquisite murals of the Mogao Caves, and the "Digital Palace Museum" program, which allows virtual tours of the Forbidden City [5]. - These initiatives break down physical barriers and expand traditional cultural transmission pathways, making it easier for people to engage with and understand cultural heritage [5]. - The call for more institutions and individuals to embrace technology in cultural heritage preservation is emphasized, with suggestions for increased government support and proactive engagement from cultural organizations [5]. Group 4: Future Directions - The vast array of world-renowned cultural IPs across China can be revitalized through technology and innovation, ensuring that traditional culture and tourism development reach new heights [6].