逛庙会，是许多人过年必不可少的仪式感。今年春节，笔者陪同家人来到了北京西城厂甸庙会。作为拥有四百多年 历史的国家级非遗"文市"庙会，不仅没有在岁月中老去，反而在这个马年春节，成了年轻人扎堆奔赴的"心头好"。 市民游客在厂甸庙会游玩。 读懂情绪价值，老字号也能"潮"起来 "遗脉相承老北京"巡游、"宣南名士送福团"快闪每日不定时上演，身着古装的NPC财神爷随机与游客互动问答，送 出福字与好运。投壶、写福字、猜灯谜等传统游戏摊位前更是人头攒动，笑声、掌声、喝彩声交织，古老的民俗在 烟火气中真正"活"了过来。 厂甸庙会设置了"伯乐来了——寻找厂甸马騳骉"活动。 此外，庙会还专门设置了"伯乐来了——寻找厂甸马騳骉"活动，让大家沿街"寻马"。主办方精心策划，将66匹源自 历代文物名画的艺术骏马"藏"于琉璃厂街巷各处。市民游客只需在街头公告板免费领取《丙午骏马艺术图鉴》，便 可手持图册，沿着青砖古道开启寻"马"之旅，在打卡解锁中读懂中华尚马文化的深厚底蕴。 "马上有戏"专区，皮影戏、双簧、穆派戏法等非遗项目每日上演。与传统剧场不同，这里的表演结束后，观众可以 上台与演员互动，甚至亲手操作皮影。几位刚体验完皮影戏的小姑娘兴奋 ...

Group 1 - The Spring Festival Gala, themed "Galloping Steeds, Unstoppable Momentum," integrated technology, culture, and contemporary spirit, creating a memorable visual feast for the Year of the Horse [1] - The performance "Galloping Sea Horse" showcased the vastness of nature through traditional Mongolian songs, emphasizing the harmony between humans and nature [1] - The use of cutting-edge visual technology allowed for a modern expression of traditional culture, exemplified by the digital revival of Xu Beihong's "Six Steeds" in the song "Song of the Wind" [2] Group 2 - The creative show "Goddess of Flowers" blended time and space, using AI-generated floral scenes that changed in real-time, enhancing the traditional lunar calendar culture [4] - Robots performed alongside human artists in various segments, including martial arts, showcasing a deeper integration of technology into the gala's performances [5] - The international expression of traditional culture was highlighted through creative acrobatics and dance, merging Chinese and Austrian artistic elements [8] Group 3 - The gala featured performances from multiple locations, enhancing its geographical dimension, with unique presentations from Harbin, Hefei, Yibin, and Yiwu [8] - The event concluded with a rich tapestry of emotions, reflecting themes of family and hometown connections, marking the transition from the Year of the Snake to the Year of the Horse [8]

Core Viewpoint - The exhibition "Jade Culture and Chinese Civilization" showcases 155 precious jade artifacts from the Chinese Academy of History, spanning from the Neolithic era to the Ming and Qing dynasties, illustrating the evolution of jade culture in China [1] Group 1: Evolution of Jade Culture - The use of stone tools in China dates back over a million years, with jade emerging as a significant material during the Neolithic era, transcending its functional use to become a unique cultural artifact [2] - The first chapter of the exhibition, "Jade from the East," highlights jade artifacts from the Xinglongwa culture, marking the transition from stone to jade craftsmanship [3] - The exhibition includes three additional chapters: "Jade Witnesses Civilization," "Jade Gifts to the World," and "Jade Enriches China," which collectively outline the development of jade culture and its integration into Chinese identity [3] Group 2: Notable Artifacts - The exhibition features a jade horse from the tomb of Fu Hao, which is considered the earliest known jade representation of a horse, showcasing the craftsmanship of the Shang dynasty [4] - Fu Hao's tomb contained 755 jade artifacts, representing a wide variety of types and exquisite craftsmanship, highlighting the advanced jade carving techniques of the Shang dynasty [4] - The exhibition also includes a kneeling jade figure, intricately carved and dating back to around 5000 years ago, reflecting the artistic styles of the Hongshan culture [5][6] Group 3: Technological Integration - The exhibition incorporates a mixed reality interactive experience called "The Amazing Archaeological Team," allowing visitors to engage with virtual representations of jade artifacts, enhancing their understanding of the cultural significance [7] - This innovative approach aims to make the artifacts more relatable and accessible to the audience, bridging the gap between ancient history and modern technology [8]

Core Insights - Guizhou is transforming its tourism image through innovative approaches, integrating technology and cultural experiences to attract visitors [1] Group 1: Tourism Development Strategies - Guizhou is breaking the traditional "single attraction" model by implementing a "cooperative development" strategy, exemplified by the success of ticket packages that connect major attractions with lesser-known villages and cultural workshops [3] - The introduction of free admission policies for specific groups, effective from 2026, signals a shift from a reliance on "ticket economy" to a focus on "comprehensive economy" in tourism [3] - The diversification of tourism products is responding to the market's demand for personalized and immersive experiences, targeting younger audiences with extreme sports and adventure activities [3] Group 2: Technological Integration - Technology is becoming a key enabler for traditional culture, creating immersive experiences through AI interactions and holographic displays in cultural venues [4] - The integration of traditional performances, such as "Iron Flower," with drone shows highlights the potential of night-time economy and enhances visitor engagement [4] - Guizhou is positioning itself on the global tourism stage, with over 1,500 representatives from the global tourism industry gathering in Guiyang to discuss inbound tourism cooperation, indicating growth in the inbound tourism market [4] Group 3: Future Outlook - Guizhou aims to evolve into a world-class tourist destination, leveraging its natural beauty and cultural richness while inviting global visitors [4] - The province is focusing on internal resource integration and global outreach, creating a vibrant tapestry of ecological and cultural experiences [4]

Core Insights - The Mazu Cultural Tourism Zone on Meizhou Island has achieved a record of over 3 million visitors in a year, marking a historical high since its establishment [1] - The cultural performance project "Impression Mazu," developed by Sanxiang Impression, has been a key driver in attracting and retaining tourists, significantly boosting local night tourism and cultural consumption [1] - A new round of upgrades for "Impression Mazu" is set to enhance the audience experience starting December 11, focusing on optimizing performance equipment, stage effects, and content details [1] Group 1: Cultural Significance - "Impression Mazu" is a collaborative project between Sanxiang Impression and the Meizhou Island Management Committee, set to grandly launch on October 1, 2024, in Putian, Fujian [3] - The project utilizes XR technology and innovative parallel illusion concepts to create a rich viewing experience, allowing audiences to engage with Mazu's cultural heritage and history [3] - Mazu culture, recognized as a significant part of China's intangible cultural heritage by UNESCO in 2009, is being revitalized through modern interpretations, enhancing cultural confidence [3][6] Group 2: Technological Innovation - The performance incorporates advanced technologies such as XR, digital fog systems, and holographic projections, creating a captivating and technologically advanced stage [5] - The "Lingjing" AR glasses, designed for the performance, allow multiple viewers to experience synchronized augmented reality, enhancing the immersive experience [5] - The integration of technology in "Impression Mazu" exemplifies the creative transformation of traditional culture, making Mazu culture more accessible and engaging [6][8] Group 3: Spatial and Conceptual Innovation - The "parallel" concept introduced in "Impression Mazu" breaks temporal boundaries, allowing for multi-dimensional storytelling and audience engagement [8] - The venue's design facilitates dual functionality, serving both as a theater and a conference space, optimizing urban space utilization [8] - This innovative approach positions "Impression Mazu" as a leading example in the cultural tourism sector, contributing to the high-quality development of local cultural tourism [8]

Core Viewpoint - The "Wonders of the Great Wall" immersive theater, utilizing cutting-edge technologies like XR, AI, and digital avatars, represents a significant step in the digital transformation of cultural tourism, bringing the Great Wall to life and enhancing cultural storytelling [1][4]. Group 1: Cultural Heritage and Challenges - The Great Wall and its associated stories and culture have deeply influenced generations of Chinese people, emphasizing the importance of preserving and promoting this heritage [3]. - Traditional methods of showcasing historical culture struggle to attract modern audiences, particularly the younger generation, due to the fast-paced nature of contemporary life [3]. - The rise in popularity of immersive and customized tourism experiences presents both challenges and opportunities for cultural storytelling and heritage transmission [3]. Group 2: Technological Innovation and Cultural Transmission - Leveraging advanced resources and technologies for cultural heritage transmission is both necessary and urgent, with the "Wonders of the Great Wall" theater serving as a proactive exploration in this area [4]. - The immersive theater allows visitors to experience the Great Wall's history firsthand, enhancing their understanding and appreciation of traditional culture [4]. - The integration of technology, culture, and intellectual property (IP) creates new opportunities for tourism experiences and market growth in the cultural sector [4]. Group 3: Examples of Digital Innovation - Similar innovative projects include the "Digital Dunhuang" initiative, which preserves and shares the exquisite murals of the Mogao Caves, and the "Digital Palace Museum" program, which allows virtual tours of the Forbidden City [5]. - These initiatives break down physical barriers and expand traditional cultural transmission pathways, making it easier for people to engage with and understand cultural heritage [5]. - The call for more institutions and individuals to embrace technology in cultural heritage preservation is emphasized, with suggestions for increased government support and proactive engagement from cultural organizations [5]. Group 4: Future Directions - The vast array of world-renowned cultural IPs across China can be revitalized through technology and innovation, ensuring that traditional culture and tourism development reach new heights [6].