万里长城、故宫、敦煌莫高窟……广袤的中国大地上，还有数不尽的世界知名文化IP。以科技为驱 动、以创新为路径，找准传统历史文化的精髓，知名IP的特色，就一定能让更多文物"活"起来，IP火起 来，助力传统文化传承和文旅事业发展迈上新台阶。 【责任编辑：杨鑫宇】 万里长城及其孕育的长城故事、长城文化和长城精神，滋养着一代代中国人的心灵。把长城的故事 讲下去、把长城的历史文化传承发扬下去，意义重大。过去，不少地方在古物古建IP及其文化的传承传 播过程中，面临着不少挑战。比如，一些文化遗产年代久远、保存技术有限，存在损毁、失传等风险； 又如，快节奏的现代生活之下，传统历史文化的展示与传播方式，已很难吸引大众特别是年轻群体的关 注。如今，越来越多游客爱上了沉浸游、深度游、定制游。讲好长城故事、传承长城文化，面临新挑 战，也蕴含新机遇。 因此，充分利用优势资源和前沿技术，以科技创新赋能古老IP，以新传播理念和形式助力历史文化 传承，具有必要且紧迫的现实意义。从这方面来看，《万里长城》全感剧场，是一种积极探索。从技术 而言，全感剧场利用诸如XR、AI、数字人等多个前沿技术，有利于让万里长城的形象和精神文化内 涵"活"起来；从 ...

Group 1: Cultural Development and Heritage Protection - The 2025 Cultural Power Construction Summit Forum held in Shenzhen focused on deepening cultural system reforms and stimulating cultural innovation [1][2] - The forum featured a sub-forum on "Cultural Heritage Protection and Inheritance," emphasizing the importance of preserving traditional culture and heritage as a foundation for national identity [2][3] - Experts highlighted the need for a "big cultural perspective" in cultural heritage protection, advocating for collaboration between local governments and academic institutions to avoid fragmentation and commercialization [3][4] Group 2: New Trends in Literature and Art - The "New Mass Literature" emerged as a focal point, characterized by its accessibility and relevance to the public, prompting discussions on its implications for contemporary writing [6][7] - New Mass Literature is seen as a transformative movement that shifts the focus from "how to write" to "what to write" and "who is writing," reflecting the lived experiences of ordinary people [7][8] - The rise of digital technology and media convergence is reshaping literary forms, leading to new narrative paradigms and enriching the cultural landscape [7][9] Group 3: Technology and Cultural Innovation - The integration of technology and culture is creating new opportunities, with discussions on AI-generated content (AIGC) and its potential to enhance artistic creation and cultural dissemination [9][10] - Digital technologies are crucial for the preservation of cultural heritage, exemplified by the "Digital Dunhuang" initiative, which has amassed over 400TB of digital resources for global cultural exchange [10][11] - The advent of large model technologies is revolutionizing cultural content production, promoting democratization of creativity and intelligent production processes [11]

Group 1 - The integration of advanced technologies with traditional culture is creating new opportunities for cultural industries, as seen in the use of digital restoration and 3D modeling at the China (Shenzhen) International Cultural Industries Fair [1][6] - The collaboration between cultural institutions and technology companies is enhancing the experience of cultural heritage, exemplified by the "Digital Dunhuang" project that allows virtual access to historical sites [2][3] - The establishment of a genetic database for Han dynasty patterns by Hunan Museum and the Ma Lan Mountain Cultural Digital Innovation Center is reviving ancient designs for contemporary applications, thus bridging the gap between historical artifacts and modern design [6] Group 2 - The use of humanoid robots to engage visitors with historical figures like Li Bai and Du Fu demonstrates the innovative application of AI in cultural tourism, enriching the visitor experience [2][3] - The immersive VR experiences being developed, such as the interactive film "Forever Tang," showcase the potential of AI and 3D technology to recreate historical environments and narratives [2][3] - The advancements in digital technology are revitalizing traditional cultural elements, allowing them to be integrated into modern life and consumer markets [6]