星报讯 近日，记者从省文化和旅游厅获悉，我省将加快推进科技赋能文旅发展，到2027年底培育形成 3~5家具有全国影响力的文旅科技领军企业，打造一批吸引力强、市场竞争力突出的文旅消费新场景、 新业态、新模式。 近年来，随着文化表现形式创新、技术手段迭代更新以及游客对文化体验深度需求的不断提升，沉浸式 文旅演艺作为一种重要的文旅新业态受到广泛关注。我省将以虚拟现实、增强现实技术为载体，融合互 联网3.0、光影等技术，积极推进虚拟数字人演唱会、沉浸式电影院、球幕影院等沉浸式文旅娱乐服务 基础设施建设。应用元宇宙等数字技术，有机融合实体空间与数字内容，发展VR大空间、沉浸式夜 游、沉浸式街区（园区）等多元业态。引入沉浸式演艺、主题餐饮、剧本娱乐等业态，打造集购物、娱 乐、文化体验于一体的文商旅消费综合体。推动有条件的旅游景区、文博场馆、考古遗址公园、文化和 旅游消费集聚区、旅游休闲街区、旅游度假区等主体，依托实体与虚拟场景交互，构建贯通历史时空的 沉浸式体验环境。推进XR沉浸式体验展、"元·书局"数智新场景、X-META全感VR乐园等项目建设，持 续提升"三河明月夜""阜阳双清湾水上夜游""长江不夜城""徽秀""西递 ...

陕文投集团秦始皇陵全真XR体验项目负责人 王媛：游客在看完真实的兵马俑后，可以立刻通过数字技 术"走进"无法触及的秦地宫进行延伸体验，这在景区是一种场景创新。 今年以来，"首发经济"成为激活消费市场的重要引擎，各地因地制宜推出创新举措，持续释放内需潜 力，为经济增长注入强劲动力。 陕西西安将首发经济与文旅科技深度融合，一批科技类首发门店持续走红，正成为驱动城市经济增长的 新引擎。在秦始皇陵全真XR体验空间，游客戴上XR头显，便能"步入"秦陵地宫，与气势恢宏的兵马俑 军阵隔空对话。项目试运营3个月以来，已有超2万名游客打卡体验。 来源：央视财经 今年以来，西安出台"最高100万元首店补贴"政策，通过"首店+商圈"联动模式激活商业活力。统计显 示，今年1到11月，西安共引入各类首店279家，举办首发活动186场，商业活力持续攀升。 在福建，当地通过"全闽乐购"特色大集激活县域消费潜力。在龙岩长汀县启动的特色大集上，消费券、 政府补贴、汽车置换补贴等多重福利叠加，客家美食现场制作、老字号农特产品组合首发、非遗手工艺 品首秀展演等亮点纷呈，让群众在消费场景中畅享实在优惠。2025年，福建以2000万元专项资金为支 撑 ...

在中国证券报专访中，风语筑董事长李晖分享了公司融入科技潮流的方法论，并谈到如何将具身智能机 器人、智能眼镜等最新科技产品融入线下文旅场景，用技术之力盘活线下空间。 近日，风语筑发布"非遗谷子青年艺术扶持计划"，联合艺术院校，用AI技术挖掘非物质文化遗产的新价 值。今年以来，公司与字节跳动旗下AI创作平台合作，成立了"具身智能研究院"，将具身智能机器人落 地线下场馆，"拥抱AI"成为公司今年业务发展的关键词。 加强AI技术的运用 在文博场馆，风语筑与智能眼镜公司Rokid合作，将智能眼镜用于博物馆展品展示与导览。李晖表 示，"智能眼镜让观众在参观博物馆时，可以获得更多增量信息和更沉浸式的体验。" 风语筑近期表示，将与Rokid推出联合研发的AI智能导览系统。观众佩戴眼镜参观展品时，高清摄像头 可即时完成视觉识别，自动叠加动态数字内容；设备还支持多语言语音交互，观众通过轻声提问，可以 获取文物背后的历史故事、工艺细节。眼镜还能根据观众兴趣偏好规划个性化参观需求，构建展项间的 隐性知识网络。 智能终端赋能文旅 风语筑正在将具身智能机器人、智能眼镜等借助AI技术的新产品融入文旅场景。 今年3月，风语筑成立"具身智能研 ...

加强AI技术的运用 今年11月，风语筑宣布与字节跳动旗下AI创作平台即梦AI达成合作，将AI大模型生成的内容用于文旅 消费实践。其中，风语筑发布的"非遗谷子青年艺术扶持计划"将成为实践样本。 ● 本报记者 郑萃颖 近日，风语筑（603466）发布"非遗谷子青年艺术扶持计划"，联合艺术院校，用AI技术挖掘非物质文化 遗产的新价值。今年以来，公司与字节跳动旗下AI创作平台合作，成立了"具身智能研究院"，将具身智 能机器人落地线下场馆，"拥抱AI"成为公司今年业务发展的关键词。 在中国证券报专访中，风语筑董事长李晖分享了公司融入科技潮流的方法论，并谈到如何将具身智能机 器人、智能眼镜等最新科技产品融入线下文旅场景，用技术之力盘活线下空间。 在具身智能机器人方面，今年国庆假期，风语筑打造的上海"在水一方"迎来新员工，来自智元机器人的 远征A2交互服务机器人现身，成为场馆内的"科技明星"。这款"钢铁伙伴"不定时穿梭于场馆各个区域开 展互动，有时担任虫洞市集的"贴心向导"，有时成为展厅里互动打卡的"合影伙伴"，或是在水滴剧场内 成为"舞蹈演员"。在安徽淮南寿县二十四节气馆，风语筑邀请智元远征A2与智元灵犀X2两款服务机器 ...

● 本报记者 郑萃颖 近日，风语筑发布"非遗谷子青年艺术扶持计划"，联合艺术院校，用AI技术挖掘非物质文化遗产的新价 值。今年以来，公司与字节跳动旗下AI创作平台合作，成立了"具身智能研究院"，将具身智能机器人落 地线下场馆，"拥抱AI"成为公司今年业务发展的关键词。 在中国证券报专访中，风语筑董事长李晖分享了公司融入科技潮流的方法论，并谈到如何将具身智能机 器人、智能眼镜等最新科技产品融入线下文旅场景，用技术之力盘活线下空间。 加强AI技术的运用 今年11月，风语筑宣布与字节跳动旗下AI创作平台即梦AI达成合作，将AI大模型生成的内容用于文旅 消费实践。其中，风语筑发布的"非遗谷子青年艺术扶持计划"将成为实践样本。 在这项计划中，风语筑计划挖掘一批有潜力的IP开发者，借助AI技术进行内容创作，将非遗融入当下热 门的"谷子经济"，助力各地将无形的传统文化转化为有形的产品。据介绍，这项业务布局将聚焦非遗数 字档案智能构建、AI驱动内容创作、沉浸式场景AI生成三大核心方向，通过"AI智能生产+专业人工校 验"的模式，实现非遗技艺的精准数字化留存，同时更快速产出适配文旅融合、文创消费的商业化产 品。 李晖说，AI正 ...

由北京市文化和旅游局主办的2025年第三届北京国际文旅消费博览会（简称"北京文旅博览会"）于6月 20日上午在北京展览馆开展。本届展会以"文旅同行，美好生活"为主题，全面呈现文旅消费领域新产 品、新场景、新需求、新体验，聚合全球文旅资源，打造"文商旅体展"融合新标杆，汇聚全球近500家 参展单位，预计吸引观众超10万人次。 数字与研学的沉浸剧场，让文化遗产"活"起来 "广安科技板块-数字山河"聚焦文旅文博领域的数字化创新，带来的数字文旅文博精灵、数字水印技 术、裸眼 3D Pad、以及 AIGC智能拍照一体机等多项前沿科技，致力于通过多维互动、虚实结合的方 式，为游客打造前所未有的智慧文旅体验，生动激活历史文化资源的数字生命力，成为本届消博会西城 展区的一大亮点。 作为西城区展区的参展单位，广安集团携旗下前沿数字科技品牌"数字山河"及深度文化研学品牌"广安 知行"亮相本次展会，以"科技+文化"双引擎驱动，展示文化遗产保护与传承的革新路径。 今年，西城展区延续了"古都风华 大美西城"这一主题。展区设计融合传统与现代之美，观众在现场既 可见景山公园、万春亭等中式风格建筑，又能与"西直门三太子"萌兰的形象立牌打卡留 ...

Core Insights - The company emphasizes the integration of culture, technology, and art as its core philosophy, focusing on the full chain development from product research and development to application integration and scene implementation [2][3] - Night economy is identified as a crucial area for the company, which is actively participating in various tourism development conferences across multiple provinces to enhance urban capabilities and stimulate consumption [2] - The company is exploring new paths for the integration of public cultural services and the cultural industry, utilizing technology to empower cultural spaces and enhance local cultural narratives [3] Group 1: Night Economy - The company views the night economy as a significant sector that serves as an important lever for stimulating consumption, with support from both national and local governments [2] - The company has been involved in projects like the "One River, Two Banks" initiative to elevate urban capabilities in regions such as Guangdong, Hunan, and Guizhou [2] - The company aims to create integrated digital scenes that combine local culture, natural landscapes, and commercial activities to activate secondary consumption and appeal to younger demographics [2] Group 2: Digital Exhibition and Cultural Services - The company is actively exploring the integration of public cultural services with the cultural industry, enhancing cultural venues like museums and heritage sites through technological means [3] - The focus is on transforming cultural spaces into essential components of daily cultural leisure for the public, rather than just educational venues [3] - Emphasis is placed on innovating methods and constructing business models for the revitalization of intangible cultural heritage to achieve both social value and economic benefits [3] Group 3: Entertainment and IP Development - The company has transitioned from a technology service provider to a content creator in the entertainment sector since the 2008 Beijing Olympics [3] - Recent productions include immersive performances and the exploration of lightweight, interactive entertainment forms to promote diversification and sustainability in cultural tourism performances [3] - The company recognizes the significant development potential of Chinese civilization IP and is leveraging big data to analyze consumer preferences, aiming to convert cultural content into impactful IP assets [3]

活动期间，来自江苏凤凰新华书店集团、苏州丝绸博物馆、同程旅行等各界专家进行专题交流。各设区 市文广旅局、文旅科技研发载体、省文旅科技创新服务联盟围绕"十五五"文旅发展规划编制、文旅行业 共性关键技术研发、人工智能+文旅创新、文旅场景培育和开放展开研讨和对接交流。 本报讯 （记者 付奇） 11月25日、26日，为研究谋划"十五五"文旅科技融合发展的具体举措，全省文化 和旅游行业数字化高质量发展交流活动在南京举办，相关部门发布了全省文化旅游与科技融合发展的年 度"成绩单"，并整理发布《2025年全省文化和旅游科技目录》。 过去一年，我省实现对全省文旅行业6977家监管主体单位的实时监测全覆盖，"江苏智慧文旅平台行业 监管能力提升"项目入选数字社会重大场景项目名单。江苏打造更具温度的智慧文旅服务体系，持续优 化"江苏公共文化云""江苏图书馆云"等平台功能，焕新升级"苏心游"公共服务平台，打造更聪明更懂游 客的"旅游搭子"；依托江苏智慧文旅平台，汇聚36类、4.63亿条文旅数据资源，开展数据确权和资产评 估。 ...

Core Insights - The signing of four key projects, including Mars Man Residence Sci-Fi City and Ferrari World Entertainment Complex, at the urban sub-center cultural tourism area investment promotion conference, represents a total investment of nearly 10 billion yuan, injecting new industrial momentum into the area [1][2] Group 1: Project Highlights - Ferrari World Entertainment Complex is set to be the first of its kind in Asia, featuring attractions such as the world's fastest roller coaster, an esports park, and a Ferrari museum, with an expected annual visitor count of 1.8 million [1] - Mars Man Residence Sci-Fi City will be the first immersive experience base in China focused on Mars culture and space education, featuring VR experiences and interactive projects, with construction expected to start in early next year and opening planned by the end of 2028 [2] Group 2: Strategic Collaborations - A strategic cooperation agreement was reached for the implementation, investment, and operation of the "Voyage to Sagittarius" camp, alongside the signing of the cultural tourism area digital platform project, which aims to meet all visitor needs efficiently [2] - The cultural tourism area will promote the navigation of the Xiao Taihou River, creating a vibrant waterfront corridor connecting various key projects, enhancing the overall attractiveness of the cultural tourism area [2]

Core Insights - The article discusses the integration of artificial intelligence (AI) and digital technologies into service consumption, highlighting a shift towards a more intelligent and digitalized service landscape in various sectors, particularly healthcare and tourism [1][2][5]. Group 1: Digital Service Consumption - Digital service consumption refers to the application of technologies like AI, virtual reality, and augmented reality in service scenarios, enhancing experiences in sectors such as tourism and healthcare [2][5]. - The Chinese government has initiated policies to expand digital service consumption, encouraging e-commerce platforms to innovate and integrate online and offline services [1][2]. Group 2: Healthcare Innovations - Companies like Dineike are leading the development of smart hospitals, providing a range of products and services that enhance hospital operations and patient experiences [3]. - Dineike has successfully assisted over 2,000 hospitals in upgrading to smart systems, indicating a significant market opportunity in the healthcare sector [3]. Group 3: AI in Consumer Services - AI technologies are transforming both online and offline consumer interactions, improving efficiency and service capabilities for businesses [4]. - For instance, AI-driven retail systems can process transactions significantly faster than traditional methods, enhancing customer service in food and retail sectors [4]. Group 4: Market Potential - The global digital service market is projected to reach several trillion dollars by 2025, indicating vast growth potential in this area [3]. - The integration of AI into service consumption is seen as a crucial step for economic transformation and consumer upgrade [2][3]. Group 5: Challenges Ahead - Despite the advancements, challenges remain in consumer trust and technology maturity, particularly concerning data security and privacy [6]. - There is a need for stronger policy support and innovation encouragement, especially for small and medium-sized enterprises, to enhance consumer confidence and promote technological development [6].