文/羊城晚报全媒体记者 刘星彤 当技术红利遇上文旅产业，AI不再只是后台工具，而成为重塑游客体验的核心变量。从景区管理到文 化呈现，一批先行者正用"智造"重新定义"广货"。2025年9月举办的广东文旅推介大会上，广州卓远虚 拟现实科技股份有限公司（以下简称"卓远"）凭借"高沉浸式VR智能文旅装备系统"，入选全省仅15家 的"人工智能+文旅"应用场景典型案例，成为观察"广东制造"向"广东智造"跃迁的生动切面。 这套系统成为非遗活态传承的新载体。通过与高校合作，卓远将岭南文化、海上丝路等题材开发成沉浸 式体验。这一模式，不仅解决了传统文旅项目依赖物理空间的限制，更让年轻一代在娱乐中完成文化认 同。 从文旅观察角度看，这正是AI技术对文化资源的"激活"——让静态的变成动态，让遥远的变成可感。目 前，该系统已在省内多地落地，包括广东省科学院琶洲科普小镇、广州时尚天河夜上海街区、佛山顺德 华侨城欢乐海岸、佛山千古情景区、深圳华侨城甘坑5D大型影院等。卓远设备正成为众多网红景区 的"科技内核"。 中国VR跻身全球"第一阵营" 在第138届广交会上，卓远展位成为外国客商"打卡"景点，新品开展首日上午便收获全球百余个意向询 ...

Core Insights - The integration of AI in the tourism sector is enhancing the travel experience for users, allowing for personalized travel planning and immersive experiences [1][3][4] Group 1: AI Integration in Tourism - The introduction of AI travel assistants like "Xiao Qi" enables users to generate customized travel itineraries and even create travel videos effortlessly [1][3] - Shaanxi Cultural Investment Group is leveraging "Cultural Tourism + AI" to innovate and create a smart tourism ecosystem, focusing on technology empowerment and cultural integration [3][4] Group 2: Innovative Models and Platforms - The establishment of the first national tourism resource internet trading platform by Shaanxi Cultural Investment Group addresses challenges faced by small and medium-sized travel agencies, such as resource fragmentation and financing difficulties [5][20] - The platform has aggregated over 6,500 flight routes, 100,000 hotels, and 20,000 tourism products, achieving a transaction scale exceeding 70 billion [21] Group 3: New Business Models and Content Creation - The "AI video factory" concept is being developed, which includes an AI short video creative ecosystem and various platforms for content production and distribution [20][24] - The NE99 digital entertainment complex has transformed traditional retail spaces into immersive digital experiences, attracting visitors with innovative projects like "The Empire Code - The Tomb of Qin Shi Huang" [24][26] Group 4: Cultural and Historical Engagement - The "Chang'an Twelve Hours" theme street is utilizing advanced technologies to create immersive cultural experiences, blending traditional Chinese culture with modern digital storytelling [29][31] - The upcoming phase of the theme street project will further enhance the experience with AI interactions and holographic projections, aiming to create a comprehensive cultural theme park [31]

（股份代號：8172） 自願公告 及 繼續暫停買賣 拉近網娛集團有限公司（「本公司」）董事會（「董事會」）欣然宣佈本公司附屬公司北京拉近 眾博科技有限公司（「拉近眾博」）（統稱為「本集團」）獲螞蟻集團旗下的螞蟻雲通（上海）信 息技術有限公司（「螞蟻雲通」）授權為「螞蟻百寶箱官方合作服務商」，授權期限至二零 二六年十一月二十日為止。拉近眾博獲得此授權之後，董事會深信這合作關係將大大有 利於日後本集團的新媒體業務發展。 除此之外，拉近眾博亦與螞蟻雲通簽訂了一份為期三年的《文旅智能體市場拓展框架合作 協議》。據此，拉近眾博打造了以「琥珀PASS卡」為核心的智能文旅SaaS平台，融合區塊鏈、 加密技術與互聯網視聽能力，已成功推出「琥珀智能PASS卡」及配套宣發、銷售與定製化 技術服務體系，並作為支付寶「碰一下」技術在文旅領域的官方解決方案服務商，具備紮 實的場景落地能力。螞蟻雲通依託其在AI大模型、智能體構建平台、雲計算及用戶營運 等方面的領先能力，可為文旅場景提供高效、可擴展的技術基礎。基於雙方對文旅智慧 化趨勢的高度共識，決定建立深度合作關係。 香港交易及結算所有限公司及香港聯合交易所有限公司對本公佈之內容概不負 ...

Core Viewpoint - The company aims to meet the growing and increasingly personalized cultural and spiritual needs of the public by creating high-quality, personalized cultural products and services, leveraging artificial intelligence and innovative technologies [1]. Group 1: Technological Development - The company is implementing a "cultural tourism + artificial intelligence" strategy to accelerate the application of cutting-edge technologies in the cultural sector, creating new products, business models, and experiences [1]. - A technical research platform, infrastructure platform, and innovation application platform have been established, collaborating with top universities to tackle key technologies in cultural tourism data integration and intelligent algorithms [1]. - The company has built a high-quality data set of 12 categories of Shaanxi's cultural resources, launched the first provincial-level vertical model "Boguang" in the domestic cultural tourism industry, and established a smart computing center based on Huawei's Ascend architecture [1]. Group 2: Application and Market Integration - The company has developed a layout of 5 major directions and 30 types of application scenarios, including an intelligent trading platform for tourism resources that connects over 5,900 suppliers with more than 6,000 sales channels [2]. - The smart cultural tourism marketing platform has served over 30 million tourists, with a transaction volume exceeding 4 billion yuan [2]. - The company has launched innovative applications such as AI tour guides and AI digital human guides, and has established the Western International Short Video Base to create a full industry chain platform for AI and short dramas [2]. Group 3: Future Development Plans - During the "15th Five-Year Plan" period, the company will leverage various innovative platforms to continuously upgrade the "Boguang" cultural tourism model, focusing on enhancing the intelligence of core application platforms [2]. - The integration of "culture + digital + entertainment + technology" will be accelerated, with plans to develop an "AI video factory" to empower efficient and personalized production of short video content [2].

Core Viewpoint - The province aims to accelerate the integration of technology into cultural and tourism development, targeting the establishment of 3 to 5 nationally influential cultural tourism technology enterprises by the end of 2027, along with the creation of attractive and competitive new consumption scenarios, business formats, and models in the cultural tourism sector [1] Group 1: Immersive Cultural Tourism Development - Immersive cultural tourism performances are gaining attention due to innovations in cultural expression and technology, as well as increasing visitor demand for deep cultural experiences [2] - The province plans to utilize virtual reality and augmented reality technologies to develop immersive entertainment services, including virtual concerts and immersive cinemas, enhancing the cultural tourism infrastructure [2] - Projects like XR immersive experience exhibitions and "Meta Bookstore" digital scenes will be promoted to enhance the influence of existing immersive cultural tourism brands [2][3] Group 2: Digital Transformation in Cultural Infrastructure - The development of digital exhibitions, performances, and cloud-based entertainment is being prioritized, alongside the digital transformation of cultural venues such as theaters and libraries [3] - The integration of cutting-edge technologies with traditional performances aims to create immersive theaters and digital music venues, revitalizing various cultural sites and districts [3] Group 3: Low-altitude Aviation in Tourism - The province is innovating low-altitude technology applications, developing tourism products like aerial sightseeing and training, and establishing green aviation camps in cities like Hefei and Wuhu [4] - New tourism experiences such as drone performances and immersive red aviation culture projects are being explored, particularly in mountainous tourist areas [4] Group 4: AI Integration in Cultural Tourism - The implementation of the "Artificial Intelligence +" initiative will expand AI services in tourism sites, enhancing visitor experiences through AI-driven planning, customer service, and marketing [5] - The province supports leading enterprises in developing key AI technologies for cultural tourism, fostering new business models and applications in various tourism sectors [5]

陕文投集团秦始皇陵全真XR体验项目负责人 王媛：游客在看完真实的兵马俑后，可以立刻通过数字技 术"走进"无法触及的秦地宫进行延伸体验，这在景区是一种场景创新。 今年以来，"首发经济"成为激活消费市场的重要引擎，各地因地制宜推出创新举措，持续释放内需潜 力，为经济增长注入强劲动力。 陕西西安将首发经济与文旅科技深度融合，一批科技类首发门店持续走红，正成为驱动城市经济增长的 新引擎。在秦始皇陵全真XR体验空间，游客戴上XR头显，便能"步入"秦陵地宫，与气势恢宏的兵马俑 军阵隔空对话。项目试运营3个月以来，已有超2万名游客打卡体验。 来源：央视财经 今年以来，西安出台"最高100万元首店补贴"政策，通过"首店+商圈"联动模式激活商业活力。统计显 示，今年1到11月，西安共引入各类首店279家，举办首发活动186场，商业活力持续攀升。 在福建，当地通过"全闽乐购"特色大集激活县域消费潜力。在龙岩长汀县启动的特色大集上，消费券、 政府补贴、汽车置换补贴等多重福利叠加，客家美食现场制作、老字号农特产品组合首发、非遗手工艺 品首秀展演等亮点纷呈，让群众在消费场景中畅享实在优惠。2025年，福建以2000万元专项资金为支 撑 ...

Core Insights - The company has launched the "Intangible Cultural Heritage Millet Youth Art Support Program" in collaboration with art schools, utilizing AI technology to explore new value in intangible cultural heritage [2][3] - The integration of AI technology into the company's operations is a key focus for business development this year, with initiatives including the establishment of the "Embodied Intelligence Research Institute" [2][4] AI Technology Utilization - In November, the company announced a partnership with ByteDance's AI content creation platform, aiming to apply AI-generated content in cultural tourism practices [3] - The "Millet Youth Art Support Program" will serve as a practical example of this initiative, focusing on IP development and content creation through AI [3] - The company is implementing a model of "AI intelligent production + professional human verification" to achieve precise digital preservation of intangible cultural skills [3] Smart Devices Empowering Cultural Tourism - The company is integrating embodied intelligent robots and smart glasses into cultural tourism scenarios, enhancing visitor experiences [4][5] - The "Embodied Intelligence Research Institute" was established to promote the fusion of AI technology with practical applications in cultural tourism [4] - The company has deployed interactive service robots in various venues, enhancing visitor engagement and cultural interpretation [4][5] Revenue Growth and Business Strategy - In the first three quarters of the year, the company achieved revenue of 1.331 billion yuan, a year-on-year increase of 38.88%, and a net profit of 52.7 million yuan, up 116.78% [6] - The company is focusing on finding new growth avenues and optimizing management to improve cash flow [6] - The strategy emphasizes revitalizing existing spaces rather than large-scale redevelopment, aligning with national "expanding domestic demand" initiatives [6] Cultural Value Re-creation - The company aims to leverage local cultural values through digital technology and marketing to create unique competitive advantages in cultural tourism [7] - By utilizing big data analysis, the company tailors content design and interaction methods to align with public preferences, creating replicable practical experiences [7]

Core Viewpoint - The company, Fengyuzhu, is leveraging AI technology to enhance cultural heritage and tourism experiences through innovative projects and collaborations, aiming to create new market opportunities and improve operational efficiency. Group 1: AI Technology Utilization - Fengyuzhu announced a partnership with ByteDance's AI platform to utilize AI-generated content in cultural tourism practices, with the "Intangible Heritage Millet Youth Art Support Program" serving as a key example [2] - The company aims to identify potential IP developers and use AI for content creation, focusing on three core areas: intelligent digital archives, AI-driven content creation, and immersive AI-generated scenes [2] - AI is helping the company reduce costs and expand into new markets by enhancing digital media technology [2] Group 2: Smart Devices Empowering Cultural Tourism - Fengyuzhu is integrating embodied intelligent robots and smart glasses into cultural tourism settings, having established the "Embodied Intelligence Research Institute" to promote AI technology in practical applications [3] - The company has deployed interactive service robots in various venues, enhancing visitor engagement and providing cultural explanations [3] - A collaboration with Rokid aims to develop an AI smart guide system using smart glasses, allowing visitors to receive real-time information and personalized experiences during museum visits [4] Group 3: Business Growth and Financial Performance - In the first three quarters of the year, Fengyuzhu achieved revenue of 1.331 billion yuan, a year-on-year increase of 38.88%, and a net profit of 52.7 million yuan, up 116.78% [6] - The company is focusing on finding new growth avenues and optimizing management to improve cash flow [6] - Fengyuzhu is committed to the national strategy of expanding domestic demand, emphasizing the importance of revitalizing existing spaces rather than large-scale redevelopment [6] Group 4: Cultural Value Re-creation - The company aims to transform latent cultural resources into visible IPs through creative design and technology, enhancing the attractiveness of traditional sites [6] - By leveraging digital technology and data analysis, Fengyuzhu seeks to build unique competitive advantages in cultural tourism [7] - The focus is on making local cultural values come alive and creating a replicable model for cultural tourism development [7]

Core Insights - The company is leveraging AI technology to enhance its business model and integrate traditional cultural heritage into modern applications through initiatives like the "Non-material Cultural Heritage Youth Art Support Program" [1] - The focus on AI-driven content creation and immersive experiences is aimed at revitalizing offline cultural tourism spaces and creating new market opportunities [2] Group 1: AI Technology Integration - The company has partnered with ByteDance's AI creation platform to utilize AI-generated content in cultural tourism practices, with a specific focus on the "Non-material Cultural Heritage Youth Art Support Program" [1] - AI technology is being applied in various aspects of the business, including the rebranding of the film production department to an AI film production department, indicating a strategic shift towards AI applications [2] Group 2: Smart Devices in Cultural Tourism - The company is incorporating embodied intelligent robots and smart glasses into cultural tourism settings, enhancing visitor engagement and interaction [2][3] - Collaborations with companies like Rokid aim to develop AI smart guide systems that provide immersive experiences through real-time visual recognition and personalized visitor interactions [3] Group 3: Revenue Growth and Business Strategy - In the first three quarters of the year, the company reported revenue of 1.331 billion yuan, a year-on-year increase of 38.88%, and a net profit of 52.7 million yuan, up 116.78% [4] - The company is focusing on finding new growth avenues while optimizing costs and management to improve cash flow, aligning with national strategies to expand domestic demand [4] Group 4: Cultural Value Rejuvenation - The company aims to revitalize existing cultural spaces by transforming latent cultural resources into tangible intellectual properties, enhancing their appeal through creative design and technology [4] - Emphasizing local cultural values and utilizing digital technologies for value reconstruction, the company seeks to build a unique competitive edge in the cultural tourism sector [5]

Core Viewpoint - The 2025 Beijing International Cultural and Tourism Consumption Expo aims to showcase new products, scenes, demands, and experiences in the cultural tourism sector, attracting over 100,000 visitors and featuring nearly 500 exhibitors from around the globe [1]. Group 1: Event Overview - The expo is themed "Cultural Tourism Together, Beautiful Life" and is held at the Beijing Exhibition Center from June 20 to June 22, 2025 [1]. - The West City exhibition area continues the theme "Ancient Capital Elegance, Beautiful West City," blending traditional and modern aesthetics [1]. - The exhibition coincides with the 9th "Cultural and Natural Heritage Day," integrating cultural heritage with modern technology through interactive and immersive experiences [1]. Group 2: Company Highlights - Guang'an Group showcases its digital technology brand "Digital Mountains" and cultural research brand "Guang'an Knowledge and Action," focusing on the innovative paths for cultural heritage protection and transmission [3]. - The "Digital Mountains" segment features advanced technologies such as digital cultural tourism sprites, digital watermarking, naked-eye 3D pads, and AIGC smart photography machines, enhancing visitor experiences through interactive and virtual integration [5]. - The "Guang'an Knowledge and Action" segment offers diverse educational programs that combine history and modernity, allowing participants to explore cultural charm through engaging activities [7]. Group 3: Future Directions - Guang'an Group aims to continuously promote digital empowerment in cultural tourism and educational culture, injecting vitality into historical cultural districts and the digital tourism sector [10].