活动期间，来自江苏凤凰新华书店集团、苏州丝绸博物馆、同程旅行等各界专家进行专题交流。各设区 市文广旅局、文旅科技研发载体、省文旅科技创新服务联盟围绕"十五五"文旅发展规划编制、文旅行业 共性关键技术研发、人工智能+文旅创新、文旅场景培育和开放展开研讨和对接交流。 本报讯 （记者 付奇） 11月25日、26日，为研究谋划"十五五"文旅科技融合发展的具体举措，全省文化 和旅游行业数字化高质量发展交流活动在南京举办，相关部门发布了全省文化旅游与科技融合发展的年 度"成绩单"，并整理发布《2025年全省文化和旅游科技目录》。 过去一年，我省实现对全省文旅行业6977家监管主体单位的实时监测全覆盖，"江苏智慧文旅平台行业 监管能力提升"项目入选数字社会重大场景项目名单。江苏打造更具温度的智慧文旅服务体系，持续优 化"江苏公共文化云""江苏图书馆云"等平台功能，焕新升级"苏心游"公共服务平台，打造更聪明更懂游 客的"旅游搭子"；依托江苏智慧文旅平台，汇聚36类、4.63亿条文旅数据资源，开展数据确权和资产评 估。 ...

本报讯（记者孙云柯）在昨天举行的城市副中心文化旅游区招商推介会上，火星人居科幻城、法拉利世 界娱乐综合体等4个重点项目签约，总投资额近百亿元。这批重磅项目的落地，为副中心文旅区注入产 业新动能，带动其加快成为"近悦远来"的高品质世界级旅游目的地。 法拉利世界娱乐综合体是速度与激情交织、心跳与引擎共鸣的激情体验项目，包含世界速度最快的罗萨 方程式过山车、电竞乐园、法拉利博物馆、法拉利俱乐部等多类业态，有望成为亚洲首家法拉利世界娱 乐综合体，年客流量预计将达180万人次。"法拉利是国际顶级IP品牌，落地副中心文旅区的娱乐综合体 项目将秉持前沿理念与现代设计，深度融合中国文化与国际IP，建设一座国际化的文娱主题公园。"中 国专业国际投资有限公司董事局主席沈田义介绍。 火星人居科幻城项目是国内首个集火星文化创意、航天科普教育、沉浸科普互动、太空娱乐体验为一体 的火星主题沉浸式体验基地。"项目以火星为背景，联合科研科普科教打造沉浸式体验场景，包括VR大 空间、漂流体验项目等。我们依托该项目已单独开展了剧本创作、游戏创作及漫画创作，实现一整套文 旅产品体系化开发，将在副中心文旅区实现首个项目落地。"项目负责人朱良智介绍， ...

Core Insights - The article discusses the integration of artificial intelligence (AI) and digital technologies into service consumption, highlighting a shift towards a more intelligent and digitalized service landscape in various sectors, particularly healthcare and tourism [1][2][5]. Group 1: Digital Service Consumption - Digital service consumption refers to the application of technologies like AI, virtual reality, and augmented reality in service scenarios, enhancing experiences in sectors such as tourism and healthcare [2][5]. - The Chinese government has initiated policies to expand digital service consumption, encouraging e-commerce platforms to innovate and integrate online and offline services [1][2]. Group 2: Healthcare Innovations - Companies like Dineike are leading the development of smart hospitals, providing a range of products and services that enhance hospital operations and patient experiences [3]. - Dineike has successfully assisted over 2,000 hospitals in upgrading to smart systems, indicating a significant market opportunity in the healthcare sector [3]. Group 3: AI in Consumer Services - AI technologies are transforming both online and offline consumer interactions, improving efficiency and service capabilities for businesses [4]. - For instance, AI-driven retail systems can process transactions significantly faster than traditional methods, enhancing customer service in food and retail sectors [4]. Group 4: Market Potential - The global digital service market is projected to reach several trillion dollars by 2025, indicating vast growth potential in this area [3]. - The integration of AI into service consumption is seen as a crucial step for economic transformation and consumer upgrade [2][3]. Group 5: Challenges Ahead - Despite the advancements, challenges remain in consumer trust and technology maturity, particularly concerning data security and privacy [6]. - There is a need for stronger policy support and innovation encouragement, especially for small and medium-sized enterprises, to enhance consumer confidence and promote technological development [6].

Core Insights - The article highlights the rising popularity of immersive VR shows in China's cultural tourism sector, particularly during the recent National Day and Mid-Autumn Festival holiday, where Shanghai welcomed nearly 3.6 million tourists on the first day [1][2]. Group 1: Industry Trends - Immersive large-space VR shows are emerging as a new trend in the cultural tourism sector, with approximately 300 VR projects expected to debut nationwide by 2025, becoming standard features in popular cultural landmarks and exhibitions [2]. - The term "灵境" (Lingjing), meaning an imaginative and poetic virtual "metaverse," has been adopted to describe these VR experiences, indicating a shift towards more creative and engaging cultural presentations [2]. - The integration of artificial intelligence in VR production is significantly reducing both the production cycle and costs, leading to a surge in new VR shows in the cultural tourism market [2]. Group 2: Notable Projects and Exhibitions - The Shanghai Museum's exhibition "Pyramid at the Top: Ancient Egyptian Civilization" has generated significant interest, complemented by the VR show "The Vanishing Pharaoh," which has become highly sought after [4]. - The "Amazing Ancestors: The Time-Traveling Adventures of Zhou" art show at the Shanghai Museum allows visitors to engage with cultural artifacts through a virtual experience, enhancing the appreciation of traditional Chinese culture [2][7]. - The "Paris 1874: Impressionist Night" VR show, associated with the exhibition at the Pudong Art Museum, has also attracted considerable attention, indicating a trend of pairing physical exhibitions with immersive VR experiences [4]. Group 3: Future Prospects - Despite the growing competition in the VR space, the current audience for VR experiences remains limited to niche groups, suggesting that broader market acceptance will take time [6]. - The VR sector is expanding into various fields, including gaming, performances, films, and educational experiences, with the potential for new blockbuster hits to emerge, particularly in the film industry [8]. - The first domestic VR feature film, "The Legend of the Gods: Prequel," showcases high production standards and interactive elements, indicating a promising future for immersive cinema experiences [8].

Core Insights - The article highlights the surge in tourism in Shanghai during the National Day and Mid-Autumn Festival, with nearly 3.6 million visitors on the first day, showcasing the popularity of immersive VR experiences in cultural tourism [2] Group 1: Immersive VR Experiences - Immersive large-scale VR shows are emerging as a new trend in China's cultural tourism sector, with approximately 300 VR projects expected to debut nationwide by 2025, becoming standard features in popular cultural landmarks and exhibitions [4] - The rapid application of artificial intelligence has significantly reduced the production cycle and costs of VR shows, leading to an influx of new VR content in the cultural tourism market [4] - The Shanghai Museum's exhibition "The Pyramid's Summit: Ancient Egyptian Civilization" has generated significant interest, complemented by the VR show "The Vanishing Pharaoh," which has become highly sought after [5] Group 2: Audience Engagement and Market Potential - Despite the growing popularity of VR shows, the current audience primarily consists of niche groups seeking unique experiences, indicating a need for broader market acceptance and habitual engagement with VR content [7] - The domestic first VR feature film "The Legend of the Gods: Prequel" has garnered attention for its high production standards and immersive storytelling, showcasing the potential for VR to redefine cinematic experiences [9] - The integration of VR technology in various sectors, including gaming, performances, and education, suggests a promising future for immersive experiences, with the potential for the next blockbuster to emerge from the film industry [7][9]

Core Insights - The integration of technology and cultural tourism is creating innovative experiences, such as VR exhibitions that allow visitors to engage with historical sites like the Palace of Versailles [1][3] - The Shanghai Astronomy Museum and other venues are leveraging VR and AR technologies to enhance visitor engagement and expand access to cultural experiences [1][3] - Artificial intelligence and other advanced technologies are optimizing tourism services, providing real-time information and enhancing the overall visitor experience [4] Group 1: Technological Innovations in Cultural Tourism - The "Light Domain Wonderland" VR exhibition in Shanghai has received positive feedback for its immersive experience that transports visitors to historical settings [1] - The Shanghai Astronomy Museum has established VR metaverse experience stations to cater to increased visitor demand, offering immersive moon-viewing experiences during the upcoming National Day holiday [1][3] - The "Dragon Roar Nine Provinces" exhibition at the Shanghai Natural History Museum allows visitors to interact with lifelike dinosaur projections, enhancing educational engagement [3] Group 2: AI and Smart Tourism Services - The introduction of AI-driven tourism assistant "Hu Xiaoyou" provides a comprehensive platform for tourists to access information on commercial outlets, tourist traffic, and weather conditions [4] - The cultural tourism sector is identified as a rich field for technological innovation, with new technologies fostering a shift towards more efficient, digital, and intelligent service delivery [4]

Core Insights - The 2025 China International Service Trade Fair showcased various AI technologies enhancing multiple sectors, including sports, education, cultural tourism, and retail, demonstrating the unique charm of artificial intelligence [1][5]. Sports Industry - Dongwang Tianxia Technology Co., Ltd. focuses on digital upgrades in sports consumption, enhancing venue operation efficiency and creating smart sports experiences [1]. - The company has partnered with the Beijing Sports Bureau to develop the "Beijing Fitness Map," which includes smart recommendations and navigation, addressing citizens' fitness needs and contributing to a "15-minute fitness circle" [2]. - Dongwang serves over 30,000 sports venues nationwide, achieving an average revenue growth of approximately 30% for these venues [2]. Education Sector - Dolphin AI Learning, a product from Beijing Yuanli Technology Co., Ltd., is the first AI-based Chinese language learning tool focused on reading and writing skills, engaging students through interactive dialogues with AI [2]. - The "AI+" education model is reshaping the school ecosystem, with robots like "Xiao Yan" providing various support roles, including tutoring, safety guidance, and dietary advice [2]. Cultural Tourism - An AI holographic dressing machine at the cultural tourism exhibition allows visitors to experience wearing traditional Hanfu digitally, showcasing the immersive capabilities of AI technology [3]. - The AI fridge magnet creation area attracted many visitors, allowing them to create personalized digital art quickly [3]. Retail and Delivery Services - Meituan's "Little Yellow Bee" robot demonstrates advanced capabilities in voice command response and efficient delivery in various environments, including airports [4]. - Meituan's AI tools for restaurant management, such as the intelligent steward, assist small and medium-sized businesses in operational tasks and data analysis, enhancing efficiency [5]. - The introduction of AI digital employees, including business managers and customer service specialists, supports over 50,000 educational training venues [5]. Overall Impact - AI is transitioning from a conceptual phase to practical applications across various sectors, enhancing efficiency and creating new experiences, thereby reshaping lifestyles and business models [5].

Group 1 - The cultural and tourism industry in Beijing is undergoing a significant digital transformation driven by new information technologies such as artificial intelligence, big data, virtual reality, and 5G [1][2] - The Beijing Municipal Bureau of Culture and Tourism has announced the selection of 14 outstanding cases and 8 excellent solutions for cultural and tourism technology innovation for 2025, showcasing important breakthroughs and innovative achievements in the smart cultural tourism sector [1][2] - The initiative aims to promote the application of technological innovations in the cultural and tourism industry, enhancing the quality of development and providing replicable and scalable practices for the industry [2][3] Group 2 - The selected cases and solutions demonstrate the successful integration of technology and cultural tourism, focusing on enhancing visitor experiences and improving enterprise management [2][3] - The Beijing Municipal Bureau of Culture and Tourism plans to continue promoting digital transformation and the integration of technology with cultural tourism, aiming for a more vibrant, meaningful, and high-quality development phase [3] Group 3 - A total of 88 outstanding cases and 9 excellent solutions have been collected and published in recent years, providing effective support for the development of cultural tourism technology innovation [1][3] - The initiative reflects the resource endowment and industrial advantages of Beijing as a national cultural and technological innovation center, aiming to stimulate innovation vitality in the cultural and tourism sectors [1][3]

Group 1: Cultural Tourism Development - The AnYue Digital Exhibition Center integrates digital technology with cultural heritage, providing an immersive experience of over 100,000 rock carvings, filling a gap in Sichuan's cultural tourism offerings [1][2] - Since its trial operation began on May 1, the center has attracted over 158,000 visitors and achieved a cumulative exposure of over 17 million, becoming a new hotspot for cultural tourism consumption in Sichuan [2] - The Sichuan government emphasizes the principle of "culture as the soul, tourism as the body, technology as empowerment, and protection as a priority" to enhance the cultural tourism industry [2][3] Group 2: Technological Integration in Tourism - The Sichuan Provincial Cultural and Tourism Department is implementing a "micro-renovation, fine enhancement" strategy for tourism sites, promoting digital construction and smart management platforms [3] - The introduction of exoskeleton climbing assist robots in Emei Mountain has quickly gained popularity among tourists, enhancing their experience and making climbing more accessible [3] - The integration of technology in cultural tourism not only optimizes consumer experiences but also fosters a new industrial value chain, contributing to high-quality regional economic development [3] Group 3: Digital Creative Industry Growth - The Tianfu Changdao Digital Cultural and Creative Park in Chengdu has attracted over 6,000 digital creative enterprises and more than 120,000 employees, with an industry scale exceeding 110 billion [4][5] - The park focuses on key sectors such as gaming, film and television, and digital music, housing notable companies like Tencent and Coco Bean Animation [4][5] - The park has become a significant source of digital cultural creative achievements and an industrial cluster in China [5]

Core Viewpoint - Digital technology is profoundly reshaping the cultural and tourism industry, with technological innovation becoming the core driver to address development pain points and stimulate consumer vitality [1] Group 1: Transformation of Tourism Consumption - Tourism consumption is shifting from "superficial sightseeing" to "deep immersion," from "single-point service" to "full-domain intelligence," and from "offline limitations" to "cross-domain interaction" [1] - New technologies such as artificial intelligence, virtual reality (VR), and ultra-high-definition are acting as "experience reconstructors," "demand activators," and "boundary expanders," injecting strong momentum into new tourism consumption [1] Group 2: Immersive Experience Reconstruction - Traditional tourism experiences are being transformed by new technologies, allowing visitors to become participants rather than mere observers, which enhances ticket sales, secondary consumption, and repeat visit rates [2] - The National Grand Theatre's "second scene" utilizes ultra-high-definition technology to break the time-space limitations of performance consumption, achieving nationwide cultural dissemination [2] - VR technology is being used to convert "one-time experiences" into "sustainable consumption," significantly lowering content adaptation and distribution costs across different venues [2] Group 3: Intelligent Service Integration - The core pain point in tourism consumption is the mismatch between service and demand, which is being addressed by intelligent service systems powered by AI and big data, enabling personalized service [4] - AI-driven products like "Starfire Companion" enhance the travel experience by providing in-depth knowledge and dynamic adjustment of explanation strategies [4] - Intelligent robots are addressing service coverage issues, with significant interaction volumes reported, indicating a high level of engagement [4] Group 4: Cross-Domain Integration - New technologies are not only optimizing existing tourism consumption scenarios but also breaking the traditional perception of tourism as merely "scenic spots," promoting deep integration with transportation, gaming, and content creation [5] - The "Star Light Train" exemplifies the integration of tourism and transportation, offering combined ticketing options that unlock new thematic travel possibilities [6] - Gaming is evolving into a comprehensive media form that enhances cultural dissemination and user engagement through interactive advertising [6] Group 5: International Expansion of Tourism Technology - The international expansion of tourism technology is pushing consumption scenarios onto the global stage, with innovations like 360-degree immersive projection technology being promoted in Southeast Asia [6] - The overall transformation of tourism consumption is characterized by becoming "more immersive, more intelligent, and more open," injecting lasting vitality into the consumer market [6]