文旅科技

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江苏两项目入选文旅部建设名单
Jiang Nan Shi Bao· 2025-07-22 13:48
Core Insights - The Ministry of Culture and Tourism has announced the second batch of technology innovation centers, focusing on interactive simulation amusement equipment and 3D animation production tools [1][2] Group 1: Technology Innovation Centers - The second batch includes two centers: one for interactive simulation amusement equipment and another for 3D animation production tools [1][2] - The first batch consisted of 11 units focusing on performing arts equipment, smart tourism, and cultural digitization [1] Group 2: Interactive Simulation Amusement Equipment Center - The center, based on XuZhou Top Interactive Intelligent Technology Co., aims to address key industry issues such as equipment intelligence and integration [1] - The center focuses on technical innovations in design, system integration, and content distribution for simulation amusement devices [1] - Top has over 30,000 square meters of modern standardized production base and is recognized as a leading enterprise in the amusement equipment technology sector [1] Group 3: 3D Animation Production Tools Center - The center, based on Jiangsu Yuanli Digital Technology Co., focuses on developing innovative 3D digital technology products and services [2] - It implements software systems related to computer vision and deep learning algorithms to enhance animation production efficiency [2] - Yuanli is recognized as a national "specialized and innovative" small giant enterprise, producing acclaimed animations and high-precision 3D scanning data packages [2]
粤夜粤经济:沉浸式数字夜游成大市场|活力中国调研行
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-24 05:47
Core Viewpoint - The integration of culture and technology is driving the development of new cultural industries, with immersive digital night tours emerging as a popular market trend [1][2]. Group 1: Company Insights - Liya Group's Lifen Culture has focused on cultural and technological integration for nearly 30 years, emphasizing the night tourism economy as a significant new market [2]. - The company is increasingly prioritizing knowledge systems and IP layout, while also enhancing the integration of technology and content to create modular and scene-based outputs [2]. - Lifen Culture is actively developing immersive products, particularly in historical projects, combining traditional culture with modern technology to engage tourists [3]. Group 2: Industry Trends - The introduction of digital technology has revolutionized night tourism, overcoming limitations of traditional night tours and enhancing the appeal of attractions [2]. - The demand for immersive experiences is driven by the younger generation's preference for personalization, interactivity, and technological engagement [2]. - The success of immersive digital night tours relies on local cultural support, necessitating effective storytelling to extend the technological experience into cultural and artistic realms [3]. Group 3: Project Examples - The Kaifeng Night Tour project, centered around the character Bao Zheng, utilizes real-time interaction and 3D technology to enhance visitor engagement [4]. - The project has been recognized as a digital benchmark case, showcasing the potential of digital technology in cultural resource reproduction and commercial value extraction [4]. - The industry is encouraged to focus on creating unique IPs and addressing the dual demands for economic and social value in tourism projects [4][5].