（编辑 李家琪） 证券日报网讯 8月7日晚间，西域旅游发布公告称，公司的控股子公司新疆西域文旅（赛里木湖）投资 有限公司（以下简称"西域赛湖"）与新疆昱鉴文化科技有限公司（以下简称"新疆昱鉴"）于近日签署了 《委托运营管理合同》。根据合同约定，西域赛湖将现有"遇见赛湖"项目委托新疆昱鉴进行运营管理， 自合同生效之日起至2025年12月31日止为试运营期，2026年1月1日起至2031年12月31日止为委托运营 期。 ...

Core Viewpoint - Xiyu Tourism (300859.SZ) has signed a management contract with Xinjiang Yujian Cultural Technology Co., Ltd. for the operation of the "Encounter Saihu" project, indicating a strategic move to enhance operational efficiency and management expertise in the tourism sector [1] Group 1 - The contract stipulates a trial operation period from the contract's effective date until December 31, 2025, followed by a delegated operation period from January 1, 2026, to December 31, 2031 [1] - The subsidiary involved in this agreement is Xinjiang Xiyu Cultural Tourism (Saihu Lake) Investment Co., Ltd. [1] - This partnership aims to leverage Xinjiang Yujian's expertise in cultural and technological management to improve the project's performance [1]

Investment Rating - The investment rating for Xiyu Tourism (300859.SZ) is not explicitly stated in the provided documents, but the report indicates a focus on potential growth and strategic changes within the company [1]. Core Insights - The company anticipates a significant decline in net profit for the first half of 2025, projecting a range of 9 to 11 million yuan, which represents a year-on-year decrease of 62.55% to 69.36% [1]. - The second growth point, tourism performances, is still in the cultivation phase, with projects like "Encounter Kashgar" and "Encounter Sailake" under development, impacting short-term performance [2]. - Xinjiang Cultural Tourism Investment plans to increase its stake in the company by 0.7% to 1.35%, which is expected to stabilize market expectations and support future asset integration [2]. - The appointment of a new chairman, Lü Meirong, is seen as a strategic shift that may enhance governance and drive profitability improvements [2]. Financial Projections - The forecasted net profits for the company from 2025 to 2027 are 105 million, 134 million, and 163 million yuan respectively, with corresponding P/E ratios of 53, 42, and 34 times based on the closing price on July 15, 2025 [3]. - The total revenue is projected to grow from 354 million yuan in 2025 to 467 million yuan in 2027, reflecting a compound annual growth rate of approximately 14.6% [4]. - The gross profit margin is expected to improve from 57.1% in 2025 to 60.2% in 2027, indicating a positive trend in profitability [4].

Core Viewpoint - Xiyu Tourism Development Co., Ltd. is experiencing a significant decline in net profit for the first half of 2025, with an expected decrease of 62.55% to 69.36% year-on-year, primarily due to the early-stage market cultivation of new tourism projects [2] Group 1: Financial Performance - The company anticipates a net profit attributable to shareholders of between 9 million to 11 million yuan for the reporting period [2] - The decline in performance is attributed to the early market cultivation phase of projects like "Encounter Kashgar" and "Encounter Sailake" [2] Group 2: Strategic Initiatives - The company is focusing on transforming its business model from a resource-dependent approach to a consumer-centered "value experience" model in response to changes in the tourism market [2] - Xiyu Tourism is leveraging its unique resource advantages at Tianshan Tianchi Scenic Area to develop new cultural tourism consumption ecosystems [2] Group 3: Project Development - The large-scale immersive performance project "Encounter Kashgar" has attracted over 70,000 visitors since its premiere in December 2024, significantly boosting surrounding tourism activities [3] - The "Encounter Sailake" immersive performance center aims to showcase the seasonal beauty of Sailake and began testing in May 2025 [3] Group 4: Shareholder Confidence - The controlling shareholder, Xinjiang Cultural Tourism Investment Group, plans to increase its stake in the company by acquiring between 1.35% and 0.70% of total shares within six months [4] - As of July 4, 2025, Xinjiang Cultural Tourism Investment Group and its affiliates increased their shareholding from 28.79% to 29.00% [4] Group 5: Market Strategy - The company intends to enhance promotional efforts, adjust marketing strategies flexibly, and improve service quality to expand market share and ensure project profitability in the second half of the year [4]

Core Viewpoint - Xiyu Tourism (300859) is expected to achieve a net profit of 9 million to 11 million yuan in the first half of 2025, leveraging the booming tourism in Xinjiang and developing new projects like "Encounter Kashgar" and "Encounter Sailake" [1][2] Group 1: Financial Performance - The company anticipates a net profit of 9 million to 11 million yuan for the first half of 2025 [1] - The tourism industry in Xinjiang has shown significant growth, with 132.78 million visitors and a total expenditure of 142.56 billion yuan, reflecting year-on-year increases of 11.15% and 11.59% respectively [1] Group 2: Business Development - Xiyu Tourism is focusing on enhancing its service offerings by providing comprehensive tourism services, including transportation, sightseeing boats, cable car tours, and RV camps [1] - The company is developing immersive performance brands under the "Encounter" series to create new growth avenues [1] - The "Encounter Kashgar" project has attracted over 13 million visitors in the first half of the year, showcasing the potential of new tourism formats like intangible cultural heritage workshops and aerial gardens [1] Group 3: Challenges and Strategic Response - The decline in performance is attributed to the early-stage market cultivation of new tourism projects, which require further development of revenue and profitability [2] - The company plans to increase promotional efforts, adjust marketing strategies, and enhance service quality to capture a larger market share and ensure expected project returns [2] Group 4: Shareholder Confidence - The controlling shareholder, Xinjiang Cultural Tourism Investment, plans to increase its stake in the company by acquiring between 1.085 million and 2.0925 million shares, representing 0.70% to 1.35% of the total share capital [2] - As of July 4, 2025, Xinjiang Cultural Tourism Investment has already increased its holdings by nearly 560,000 shares, raising its ownership from 28.79% to 29.00% [2]