文旅转型升级

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“亏”上热搜,文旅重镇谁赚了?
Mei Ri Jing Ji Xin Wen· 2025-05-08 15:27
"五一"假期,文旅市场跑出"近五年新高"。 全国国内出游3.14亿人次,同比增长6.4%;国内游客出游总花费1802.69亿元,同比增长8.0%。北京、上海、杭州等热门旅游目的地,赚得"盆满钵满"。 而从资本市场角度而言,当地旅游上市公司大多掌握景区等核心资产,是衡量旅游发展业态乃至城市旅游市场的一个重要切口。 Wind显示,目前A股景区类(中信证券行业分类)上市公司共16家,分布在杭州、池州、黄山、峨眉山、丽江、武汉、常州、延边、拉萨、桂林、昌吉、张 家界、西安、北京等15座城市,也均是老牌文旅重镇。 不久前,桂林旅游就因"累计亏损10亿"而登上微博热搜榜首,也将背后桂林旅游业的困境折射出来。而从更大范围看,16家A股上市公司均已披露2024年年 报和2025年一季度,冷暖分化十分明显,这背后又传递出怎样的信号? 顶流"互动" 这16家A股上市公司,手握各地文旅富矿。在今年"五一"假期,它们也成为各自旅游城市吸引人流的重要"磁极"。 "五一"期间,大唐不夜城游客接待量达225万人次;九华山风景区共接待游客23.42万人次,同比增长29.93%; 峨眉山游客接待量达20.9万人次,门票收入1516万元;黄山风 ...
桂林旅游召开2024年度业绩说明会 创新求变推动文旅转型升级
Zheng Quan Shi Bao Wang· 2025-04-30 05:35
Group 1 - The core viewpoint of the news is that Guilin Tourism is actively addressing recent criticisms and enhancing its service quality through strategic initiatives and innovative practices, demonstrating its commitment as a leading player in the regional tourism industry [1][4] - The company has launched the "I Serve, I Promise" brand declaration action to improve service quality and ensure a positive experience for every visitor, emphasizing its responsibility as a state-owned enterprise [1][2] - Guilin Tourism's strategic plan includes "one core, one optimization, two wings, and three expansions," focusing on optimizing existing resources and enhancing new growth through product innovation and technology integration [2][3] Group 2 - The company is developing new tourism consumption models, such as low-altitude sightseeing projects, and aims to create a comprehensive tourism system that integrates various cultural elements and resources along the Li River [3] - Guilin Tourism plans to enhance its performance by optimizing bad assets, promoting internal growth through asset management, and expanding externally through project development by 2025 [3] - The company is actively participating in international tourism promotion activities to enhance Guilin's image as a global tourist destination and attract more international visitors [3][4]