Core Viewpoint - The company aims to achieve high-quality development by focusing on three main strategies: "preserving existing assets, expanding new opportunities, and shedding burdens" by 2025 [1] Group 1: Preserving Existing Assets - The company plans to leverage AI to create new tourism experiences, including the "AI Tour Guilin" platform and virtual tour guides [1] - It will develop a matrix of unique products centered around "leisure vacation + in-depth experience," enhancing cultural and thematic educational products [1] - Collaborations with innovative teams like New Oriental Culture and "New Palace Museum" will be pursued to offer customized tourism services and co-create cultural brands [1] - High-end customized products that integrate premium services with business offerings will be developed [1] Group 2: Expanding New Opportunities - The company intends to explore new avenues in cultural tourism consumption, including low-altitude sightseeing projects and a new consumption model of "touring mountains and waters, buying globally" [1] - A major scenic area centered around the Li River will be established, incorporating various cultural elements and creating multi-day tour packages [1] - Integration of resources from Two Rivers and Four Lakes, Ancient Song City, and other attractions will create a comprehensive poetic living experience [1] - The company will advance themed night tours, develop Silver Rock into a 5A scenic area, and promote wellness tourism projects [1] - Plans to acquire mature projects with stable cash flow and profits will be explored for external growth [1] Group 3: Shedding Burdens - The company will enhance the optimization and revitalization of non-performing assets through tailored strategies for each entity [1] - Measures will be taken to address low-efficiency and non-performing assets, including revitalization, divestment, and disposal [1] - A special collection team will be established to recover outstanding receivables, creating space for innovative development [1]

Group 1 - The company experienced a visitor increase of approximately 10% and a revenue growth of about 13% during the holiday period from May 1 to 4, attributed to proactive measures in production, tourism safety, and service quality [1] - Various innovative activities were launched across different scenic spots, such as the "Light Boat Tour" and "National Trend Music Festival," which contributed to attracting a large number of tourists [1] - The company opened a new cultural and creative project in collaboration with the "Shangxinle·Forbidden City" team, marking a new model for local cultural tourism development [1] Group 2 - The company initiated a brand declaration action in collaboration with various tourism associations, focusing on quality service as a product and building a quality service matrix [2] - The company aims to leverage the opportunity of building a world-class city in Guilin to establish a new development framework, proposing a strategy of "one core, one optimization, two wings, and three expansions" [2] - The company plans to enhance its marketing efforts in new media and develop a full industry chain in cultural tourism [2] Group 3 - By 2025, the company intends to drive high-quality development through innovation, focusing on preserving existing resources, expanding new ones, and optimizing underperforming assets [3] - The company will utilize AI technology to create new tourism experiences and develop a product matrix centered around leisure and deep experiences [3] - Plans include exploring new tourism consumption avenues and integrating various resources to create a comprehensive poetic living complex [3] Group 4 - On May 7, the company held a conference call with seven institutions to discuss its operational achievements during the holiday and future development strategies, reinforcing confidence in its high-quality growth [5]

| 说明 | | | --- | --- | | 活动过程中所使用的 | | | 演示文稿、提供的文 | 无 | | 档等附件（如有，可 | | | 作为附件） | | 1 3 桂林旅游股份有限公司投资者关系活动记录表 | 山水；银子岩景区开发"数字财运"祈福新体验，打造 | AI | 随身导游，让老景点焕发全新魅力；二是深挖资源 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 禀赋，打造特色产品矩阵，以"休闲度假+深度体验" | 为核心，构建沉浸体验式文化产品、主题研学产品；三 | | | | | | | | | 是与新东方文旅、"上新了·故宫"等跨界创新团队合 | 作，开展定制化旅游服务和文创品牌共建等创新项目 | | | | | | | | | 合作；四是打造尊享服务与商务融合的高端定制类产 | 品。 | | | | | | | | | （2）扩增量的具体措施主要包括：一是开辟文旅 | 消费新赛道，探索低空游览项目，打造"游山水、买全 | | | | | | | | | 球"的新消费模式；二是打造大漓江中心景 ...

Group 1 - The core viewpoint of the news is that Guilin Tourism is actively addressing recent criticisms and enhancing its service quality through strategic initiatives and innovative practices, demonstrating its commitment as a leading player in the regional tourism industry [1][4] - The company has launched the "I Serve, I Promise" brand declaration action to improve service quality and ensure a positive experience for every visitor, emphasizing its responsibility as a state-owned enterprise [1][2] - Guilin Tourism's strategic plan includes "one core, one optimization, two wings, and three expansions," focusing on optimizing existing resources and enhancing new growth through product innovation and technology integration [2][3] Group 2 - The company is developing new tourism consumption models, such as low-altitude sightseeing projects, and aims to create a comprehensive tourism system that integrates various cultural elements and resources along the Li River [3] - Guilin Tourism plans to enhance its performance by optimizing bad assets, promoting internal growth through asset management, and expanding externally through project development by 2025 [3] - The company is actively participating in international tourism promotion activities to enhance Guilin's image as a global tourist destination and attract more international visitors [3][4]

桂林旅游股份有限公司投资者关系活动记录表 1 编号：2025-001 投资者关系活 动类别 □特定对象调研 □分析师会议 □媒体采访 √业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他（请文字说明其他活动内容） 活动参与人员 董事长陈靖女士，副董事长、总裁文政先生，独立董事常启 军先生，董事、副总裁郑宁丽女士，董事、副总裁、财务总 监、代董秘王小龙先生。 时间 2025年4月29日15:00至17:00 地点 深圳证券交易所"互动易"平台 （http://irm.cninfo.com.cn）"云访谈"栏目 形式 网络 交流内容及具 体问答记录 公司于 2025 年 4 月 29 日 15:00—17:00 采用网络远程的 方式在深圳证券交易所"互动易"平台"云访谈"栏目召开 2024 年度业绩说明会，公司参会领导与投资者互动交流情况 如下： 问题一："一核一优两翼三扩"战略中，存量优化和增量 提升具体指哪些举措？2025 年计划扩展哪些新业态（如 AI 文 旅、低空经济）？ 问题一回复： 尊敬的投资者，您好！ 存量优化的具体措施主要包括：一是借助 AI 解锁"未来 旅游"新体验，助力人民网打造"AI ...