Core Viewpoint - The company aims to achieve high-quality development by focusing on three main strategies: "preserving existing assets, expanding new opportunities, and shedding burdens" by 2025 [1] Group 1: Preserving Existing Assets - The company plans to leverage AI to create new tourism experiences, including the "AI Tour Guilin" platform and virtual tour guides [1] - It will develop a matrix of unique products centered around "leisure vacation + in-depth experience," enhancing cultural and thematic educational products [1] - Collaborations with innovative teams like New Oriental Culture and "New Palace Museum" will be pursued to offer customized tourism services and co-create cultural brands [1] - High-end customized products that integrate premium services with business offerings will be developed [1] Group 2: Expanding New Opportunities - The company intends to explore new avenues in cultural tourism consumption, including low-altitude sightseeing projects and a new consumption model of "touring mountains and waters, buying globally" [1] - A major scenic area centered around the Li River will be established, incorporating various cultural elements and creating multi-day tour packages [1] - Integration of resources from Two Rivers and Four Lakes, Ancient Song City, and other attractions will create a comprehensive poetic living experience [1] - The company will advance themed night tours, develop Silver Rock into a 5A scenic area, and promote wellness tourism projects [1] - Plans to acquire mature projects with stable cash flow and profits will be explored for external growth [1] Group 3: Shedding Burdens - The company will enhance the optimization and revitalization of non-performing assets through tailored strategies for each entity [1] - Measures will be taken to address low-efficiency and non-performing assets, including revitalization, divestment, and disposal [1] - A special collection team will be established to recover outstanding receivables, creating space for innovative development [1]

Group 1 - The company experienced a visitor increase of approximately 10% and a revenue growth of about 13% during the holiday period from May 1 to 4, attributed to proactive measures in production, tourism safety, and service quality [1] - Various innovative activities were launched across different scenic spots, such as the "Light Boat Tour" and "National Trend Music Festival," which contributed to attracting a large number of tourists [1] - The company opened a new cultural and creative project in collaboration with the "Shangxinle·Forbidden City" team, marking a new model for local cultural tourism development [1] Group 2 - The company initiated a brand declaration action in collaboration with various tourism associations, focusing on quality service as a product and building a quality service matrix [2] - The company aims to leverage the opportunity of building a world-class city in Guilin to establish a new development framework, proposing a strategy of "one core, one optimization, two wings, and three expansions" [2] - The company plans to enhance its marketing efforts in new media and develop a full industry chain in cultural tourism [2] Group 3 - By 2025, the company intends to drive high-quality development through innovation, focusing on preserving existing resources, expanding new ones, and optimizing underperforming assets [3] - The company will utilize AI technology to create new tourism experiences and develop a product matrix centered around leisure and deep experiences [3] - Plans include exploring new tourism consumption avenues and integrating various resources to create a comprehensive poetic living complex [3] Group 4 - On May 7, the company held a conference call with seven institutions to discuss its operational achievements during the holiday and future development strategies, reinforcing confidence in its high-quality growth [5]

Group 1: Company Performance - During the May 1-4, 2025 Golden Week, the company received approximately 10% more visitors year-on-year, with revenue increasing by about 13% [1] Group 2: Development Strategy - The company aims to establish Guilin as a world-class tourist city, focusing on "stock optimization, problem resolution, incremental enhancement, and capital empowerment" as the main line of its strategy [1] - The strategic framework includes one core (strengthening the main cultural tourism business), one optimization (optimizing asset structure), two wings (empowering with digital tourism technology and enhancing capital operations), and three expansions (increasing new project investments, expanding cultural tourism new formats, and promoting brand output) [1] Group 3: Key Initiatives for 2025 - The company plans to implement three major measures: "preserving stock, expanding increment, and shedding burdens" to drive high-quality development [2] - Preserving stock involves leveraging AI to enhance tourism experiences, such as the "AI Tour Guilin" platform and virtual tour guides [2] - Expanding increment includes exploring new tourism consumption models and developing the "Great Li River" central scenic area [2] - Shedding burdens focuses on optimizing and revitalizing underperforming assets through tailored strategies [2] Group 4: Low-altitude Project Progress - In January 2025, the company signed a strategic cooperation framework agreement with Guangxi Beitou Low-altitude Economic Investment Co., marking a step towards accelerating the layout of low-altitude economic projects [2] Group 5: Collaboration and Improvement - The company welcomes industry institutions to provide effective measures for improving its fundamentals and invites participation in actions aimed at enhancing its operational performance [2]

Group 1 - The core viewpoint of the news is that Guilin Tourism is actively addressing recent criticisms and enhancing its service quality through strategic initiatives and innovative practices, demonstrating its commitment as a leading player in the regional tourism industry [1][4] - The company has launched the "I Serve, I Promise" brand declaration action to improve service quality and ensure a positive experience for every visitor, emphasizing its responsibility as a state-owned enterprise [1][2] - Guilin Tourism's strategic plan includes "one core, one optimization, two wings, and three expansions," focusing on optimizing existing resources and enhancing new growth through product innovation and technology integration [2][3] Group 2 - The company is developing new tourism consumption models, such as low-altitude sightseeing projects, and aims to create a comprehensive tourism system that integrates various cultural elements and resources along the Li River [3] - Guilin Tourism plans to enhance its performance by optimizing bad assets, promoting internal growth through asset management, and expanding externally through project development by 2025 [3] - The company is actively participating in international tourism promotion activities to enhance Guilin's image as a global tourist destination and attract more international visitors [3][4]

Strategic Initiatives - The "One Core, One Advantage, Two Wings, Three Expansions" strategy focuses on optimizing existing resources and enhancing new growth areas, including AI tourism and low-altitude economy [1] - Specific measures for resource optimization include leveraging AI for new tourism experiences, developing unique cultural products, and collaborating with innovative teams for customized tourism services [1][2] - New growth initiatives involve exploring low-altitude tourism, creating a central scenic area around the Li River, and integrating various tourism resources for a comprehensive experience [2] Performance Improvement Measures - In 2025, the company plans to enhance performance by optimizing non-performing assets, promoting internal growth, and expanding through project development [2] - The company aims to increase its market share in inbound tourism by participating in international promotional activities and improving service quality [2][3] Financial Challenges - Since 2020, the company has faced cumulative losses of nearly 1 billion yuan due to factors such as restricted personnel movement and significant declines in visitor numbers [3] - The 2024 losses were attributed to intensified market competition, natural disasters, reduced investment income, and asset impairment provisions [3] Project Developments - The low-altitude tourism project is progressing, with a strategic cooperation agreement signed in January 2025, and discussions ongoing with partners regarding project details [4] - Cultural projects in collaboration with creative teams are expected to launch soon, enhancing the tourism experience [4] Holiday Preparations - For the upcoming May Day holiday, the company has planned various interactive activities across its scenic spots to enhance visitor experiences [5] - Specific initiatives include themed events, VIP services, and family-friendly activities to attract diverse visitor demographics [5] Service Quality and Brand Image - The company is addressing recent public concerns about service quality by implementing a brand commitment action plan focused on service improvement and accountability [6] - Innovations in service delivery include the integration of AI technology to enhance the tourism experience and the development of high-end customized services [6]