格隆汇5月27日丨桂林旅游(000978.SZ)在投资者互动平台表示，2025年，公司将重点通过"保存量、拓 增量、甩包袱"三大举措，全力推动公司高质量发展。 （1）保存量的具体措施主要包括：一是借助AI 解锁"未来旅游"新体验，助力人民网打造"AI游桂林"智能平台，推出AI主题游船，推出虚拟导游"数字 刘三姐"，在游船中游客可通过AR眼镜沉浸式游览漓江山水；银子岩景区开发"数字财运"祈福新体验， 打造AI随身导游，让老景点焕发全新魅力；二是深挖资源禀赋，打造特色产品矩阵，以"休闲度假+深 度体验"为核心，构建沉浸体验式文化产品、主题研学产品；三是与新东方文旅、"上新了·故宫"等跨界 创新团队合作，开展定制化旅游服务和文创品牌共建等创新项目合作；四是打造尊享服务与商务融合的 高端定制类产品。 （2）扩增量的具体措施主要包括：一是开辟文旅消费新赛道，探索低空游览项目， 打造"游山水、买全球"的新消费模式；二是打造大漓江中心景区，以漓江为核心，沿岸村落为基点，将 山水文化、民俗文化、历史文化、渔家文化、农耕文化、米粉文化、环境保护等内容作为要素，以游船 为纽带建设大漓江中心景区，探索2晚3天，3晚4天产品，打造" ...

| 说明 | | | --- | --- | | 活动过程中所使用的 | | | 演示文稿、提供的文 | 无 | | 档等附件（如有，可 | | | 作为附件） | | 1 3 桂林旅游股份有限公司投资者关系活动记录表 | 山水；银子岩景区开发"数字财运"祈福新体验，打造 | AI | 随身导游，让老景点焕发全新魅力；二是深挖资源 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 禀赋，打造特色产品矩阵，以"休闲度假+深度体验" | 为核心，构建沉浸体验式文化产品、主题研学产品；三 | | | | | | | | | 是与新东方文旅、"上新了·故宫"等跨界创新团队合 | 作，开展定制化旅游服务和文创品牌共建等创新项目 | | | | | | | | | 合作；四是打造尊享服务与商务融合的高端定制类产 | 品。 | | | | | | | | | （2）扩增量的具体措施主要包括：一是开辟文旅 | 消费新赛道，探索低空游览项目，打造"游山水、买全 | | | | | | | | | 球"的新消费模式；二是打造大漓江中心景 ...

Group 1 - The core viewpoint of the news is that Guilin Tourism is actively addressing recent criticisms and enhancing its service quality through strategic initiatives and innovative practices, demonstrating its commitment as a leading player in the regional tourism industry [1][4] - The company has launched the "I Serve, I Promise" brand declaration action to improve service quality and ensure a positive experience for every visitor, emphasizing its responsibility as a state-owned enterprise [1][2] - Guilin Tourism's strategic plan includes "one core, one optimization, two wings, and three expansions," focusing on optimizing existing resources and enhancing new growth through product innovation and technology integration [2][3] Group 2 - The company is developing new tourism consumption models, such as low-altitude sightseeing projects, and aims to create a comprehensive tourism system that integrates various cultural elements and resources along the Li River [3] - Guilin Tourism plans to enhance its performance by optimizing bad assets, promoting internal growth through asset management, and expanding externally through project development by 2025 [3] - The company is actively participating in international tourism promotion activities to enhance Guilin's image as a global tourist destination and attract more international visitors [3][4]