Core Viewpoint - The company aims to achieve high-quality development by focusing on three main strategies: "preserving existing assets, expanding new opportunities, and shedding burdens" by 2025 [1] Group 1: Preserving Existing Assets - The company plans to leverage AI to create new tourism experiences, including the "AI Tour Guilin" platform and virtual tour guides [1] - It will develop a matrix of unique products centered around "leisure vacation + in-depth experience," enhancing cultural and thematic educational products [1] - Collaborations with innovative teams like New Oriental Culture and "New Palace Museum" will be pursued to offer customized tourism services and co-create cultural brands [1] - High-end customized products that integrate premium services with business offerings will be developed [1] Group 2: Expanding New Opportunities - The company intends to explore new avenues in cultural tourism consumption, including low-altitude sightseeing projects and a new consumption model of "touring mountains and waters, buying globally" [1] - A major scenic area centered around the Li River will be established, incorporating various cultural elements and creating multi-day tour packages [1] - Integration of resources from Two Rivers and Four Lakes, Ancient Song City, and other attractions will create a comprehensive poetic living experience [1] - The company will advance themed night tours, develop Silver Rock into a 5A scenic area, and promote wellness tourism projects [1] - Plans to acquire mature projects with stable cash flow and profits will be explored for external growth [1] Group 3: Shedding Burdens - The company will enhance the optimization and revitalization of non-performing assets through tailored strategies for each entity [1] - Measures will be taken to address low-efficiency and non-performing assets, including revitalization, divestment, and disposal [1] - A special collection team will be established to recover outstanding receivables, creating space for innovative development [1]

Group 1: Company Performance - During the May 1-4, 2025 Golden Week, the company received approximately 10% more visitors year-on-year, with revenue increasing by about 13% [1] Group 2: Development Strategy - The company aims to establish Guilin as a world-class tourist city, focusing on "stock optimization, problem resolution, incremental enhancement, and capital empowerment" as the main line of its strategy [1] - The strategic framework includes one core (strengthening the main cultural tourism business), one optimization (optimizing asset structure), two wings (empowering with digital tourism technology and enhancing capital operations), and three expansions (increasing new project investments, expanding cultural tourism new formats, and promoting brand output) [1] Group 3: Key Initiatives for 2025 - The company plans to implement three major measures: "preserving stock, expanding increment, and shedding burdens" to drive high-quality development [2] - Preserving stock involves leveraging AI to enhance tourism experiences, such as the "AI Tour Guilin" platform and virtual tour guides [2] - Expanding increment includes exploring new tourism consumption models and developing the "Great Li River" central scenic area [2] - Shedding burdens focuses on optimizing and revitalizing underperforming assets through tailored strategies [2] Group 4: Low-altitude Project Progress - In January 2025, the company signed a strategic cooperation framework agreement with Guangxi Beitou Low-altitude Economic Investment Co., marking a step towards accelerating the layout of low-altitude economic projects [2] Group 5: Collaboration and Improvement - The company welcomes industry institutions to provide effective measures for improving its fundamentals and invites participation in actions aimed at enhancing its operational performance [2]

Group 1 - The core viewpoint of the news is that Guilin Tourism is actively addressing recent criticisms and enhancing its service quality through strategic initiatives and innovative practices, demonstrating its commitment as a leading player in the regional tourism industry [1][4] - The company has launched the "I Serve, I Promise" brand declaration action to improve service quality and ensure a positive experience for every visitor, emphasizing its responsibility as a state-owned enterprise [1][2] - Guilin Tourism's strategic plan includes "one core, one optimization, two wings, and three expansions," focusing on optimizing existing resources and enhancing new growth through product innovation and technology integration [2][3] Group 2 - The company is developing new tourism consumption models, such as low-altitude sightseeing projects, and aims to create a comprehensive tourism system that integrates various cultural elements and resources along the Li River [3] - Guilin Tourism plans to enhance its performance by optimizing bad assets, promoting internal growth through asset management, and expanding externally through project development by 2025 [3] - The company is actively participating in international tourism promotion activities to enhance Guilin's image as a global tourist destination and attract more international visitors [3][4]