Core Viewpoint - The analysis of new business acquisition cost rates in the life insurance sector indicates that a higher acquisition cost does not necessarily correlate with lower profitability for new business, challenging conventional wisdom in the industry [1][6][24]. Group 1: New Business Acquisition Cost Rate - The formula for calculating the new business acquisition cost rate is defined as the cash flow from acquiring insurance contracts divided by the present value of future cash inflows from those contracts [1][11]. - In 2024, the aggregated new business acquisition cost rate for 12 life insurance companies was 8.4%, a decrease of 0.8 percentage points year-on-year [17]. - The new business profit margin for the same group of companies was 8.7%, reflecting a year-on-year decline of 0.4 percentage points [19]. Group 2: Performance of Individual Companies - Among the 12 companies, Ping An Life had the highest new business acquisition cost rate at 11.9%, followed by Taiping Life at 9.6% [19]. - The analysis revealed that loss-making contracts had a new business acquisition cost rate of 5.7%, while non-loss-making contracts had a rate of 8.7%, suggesting that higher quality, potentially profitable business requires greater investment in acquisition [19][22]. - Companies primarily using the bancassurance channel, such as Zhong Postal Life and Sunshine Life, experienced a 2.5 percentage point decrease in their new business acquisition cost rates due to the "reporting and operation integration" effect [21][22]. Group 3: Insights on Cost and Profitability Relationship - The relationship between new business acquisition cost rates and profit margins is complex; higher acquisition costs do not equate to lower profit margins, which contradicts common assumptions [6][24]. - The analysis indicates that companies with higher acquisition costs often achieve higher profit margins, likely due to their investment in acquiring higher quality business [7][26]. - The findings suggest that the main distribution channels for leading companies remain focused on individual agents, which influences their cost structures and profitability [4][26].

"13精"数据库第375周更新公告 13精资讯-增加2024年寿险公司所有者权益变动表 13精资讯-增加2024年上市保险中介财务数据 13精资讯-增加2024年6月保险公司高管任职批复 13精资讯-增加最近一月保险公司被处罚数据 13精资讯-增加最近一周保险公司投连险净值数据 13 精利用最新录得数据做的研究报告之375期： 新准则下寿险公司新业务利润率分析，这是一个比新业务价值率更好用的指标，因为他能告诉你，每100元保费当中大概有多 少能形成利润 ！ 先 说 结论： 1、 基于新保险合同准则的附注披露信息，"13精"给出了寿险新业务利润率的计算公式： 新业务利润率=（当期初始确认保险合同服务边际-初始确认的亏损）/当期初始确认保险合同未来现金流入现值 2、 2024年中国人寿的新业务保费收入现值为8121亿元，是保费规模最大的。 以12家寿险公司保费现值作为权重，我们计算出了 12 家公司整体的新业务利润率。 2024年寿险行业（12家公司汇总）的新业务利润率为8.2%，同比提高了1.2个百分点。 2024年太平人寿的新业务利润率是最高的11.8%，其次是中邮人寿11.5%；太保健康新业务利润率10.4 ...