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3月鞋服配饰品牌TOP,轻量化配饰革新出行场景|世研消费指数
Sou Hu Cai Jing· 2025-06-06 13:25
Group 1: Market Trends - The spring lingerie market is experiencing three major trends: functional verticalization, scene precision adaptation, and value-based marketing [4] - Brands like Ubras, Catman, and Youkeshu are focusing on specific scenarios such as workplace, regional protection, and sports yoga with their unique selling propositions [4][5] - Ubras launched a "No-Bound Workplace" series for Women's Day, utilizing size-free technology to address the fit issues of women's undergarments in professional settings [4] Group 2: Consumer Preferences - Consumers are seeking not only functional attributes like moisture-wicking and high elasticity but also cultural identity and emotional value in lingerie, transforming the category from mere clothing to lifestyle solutions [5] - Brands are engaging in value-based marketing, with Ubras redefining lingerie consumption meaning by emphasizing "self-appreciation" for women [4] Group 3: Product Innovations - The luggage market is shifting towards lightweight and smart designs, driven by increased travel demand during the spring season [6] - Brands like Horizon 8 are promoting lightweight carry-on luggage with high durability and minimalist design, catering to young consumers' spontaneous travel needs [6] Group 4: Jewelry Market Dynamics - The jewelry brand China Gold is leveraging a dual strategy of investment attributes and cultural rituals to attract consumers during the wedding season amidst fluctuating gold prices [7] - New Chinese design elements are being incorporated into gold jewelry to appeal to younger consumers seeking a sense of ritual and cultural identity [7] Group 5: Index Reports - The Consumer Index Report by Shiyan Index aims to objectively present trends in the consumption world, helping industries and brands track market trends and enhance competitive strength [8] - The report continuously monitors 12 major industries, including 3C digital, apparel accessories, and beauty products [9]